George Marshall Email & Phone Number

Charlotte, North Carolina, United States

• Led crisis communications and public relations efforts during a significant school fire, ensuring transparency and fostering community confidence.
• Championed the launch of a new brand, website, and award-winning marketing campaign, driving a 6.5% increase in enrollment in the first year despite the fire.
• Crafted messaging and visuals that secured $350,000+ in support following the fire, paving the way for the successful launch of a capital campaign.
• Initiated a full communications audit and survey to strategically overhaul comms channels for parents, grandparents, alumni, and the wider school community.
• Established and operated an in-house video production studio. Produced a compelling series of video ads to attract new families and school employees, multi-camera capture of student performances, event videos, and more.

Ho Chi Minh City, Vietnam

• Spearheaded, procured vendors for, and project managed school rebranding and website redesign.
• Increased applications by 16.8% despite COVID with full-funnel SEM and SMM campaigns.
• Introduced marketing automation increasing inquiry to application rate by 10%.
• Crafted gated content including a viewbook and 360-degree school tour resulting in over 1,000 leads.
• Developed advanced analytics dashboards including attribution modeling that provided sources for individual applications.
• Ran daily organic and paid social media and search marketing informed by analysis of customer data.

Washington, District Of Columbia, United States

• Responsible for marketing, including social media, printed materials, newsletters, event promotion and advertising for the College of Arts & Sciences.
• Managed an ad budget of over $100k per year working with a media agency.
• Pioneered using highly targeted and social media ads and using program-specific video ads to increase graduate enrollment.

Washington D.C. Metro Area

• Led the migration of the School of Communication website, establishing university-wide templates and standards, finishing months ahead of schedule and bringing 100+ webpages into WCAG 2.0 compliance.
• Supervised student workers and part-time/temporary employees, as many as four at a time.

Washington, District Of Columbia, United States

• Manage the organization’s multimedia projects, including regularly producing podcasts, videos and social media campaigns. Serve as the official photographer for GMF events and travel internationally to document GMF’s.
• Create infographics and animated videos to promote GMF’s research across online platforms.
• Produce videos to introduce each main session at GMF’s signature conferences that bring together world leaders, direct behind-the-scenes videos with local ENG crews, and craft graphics to promote the conferences on.
• Redesign of GMF’s digital products, including branded motion graphics for videos and dozens of email templates. Results: 34% increase in click through rate for the organization’s weekly newsletter, which I author for.

Washington D.C. Metro Area

Chicago, IL

· Served as project manager and designer on web design engagements · Designed site mockups and logos; designed and developed custom widgets· Implemented Search Engine Optimization strategies· Wrote tutorials for both training purposes and client education· Gained Google Analytics Individual Qualification certification

• Was responsible for all online operations June, 2012 to late July, 2012 and trained Digital Content Manager
• Conducted interviews and recorded performances at WDAV and in the field for both online and on air
• Created site-wide graphics for WDAV’s most successful membership campaign in years, one of which was featured in Charlotte Observer’s Critical Mass arts blog
• Recorded and produced interviews at Spoleto Festival USA and Brevard Music Center for Peabody Award candidate and nationally syndicated radio show SummerStages
• Shot photos/videos for and assisted in the production of SummerStages

Davidson, NC

• Edited and designed hundreds of ads, slides, thumbnails and graphics for WDAV’s family of websites
• Managed www.summerstages.net for the 2011 and 2012 seasons; managed www.carolinalive.org during summer of 2012 and from May, 2012 to February, 2013
• Wrote 27 page manual on WDAV’s online procedures and content management systems
• Did the majority of upkeep for www.wdav.org during the summers of 2011 and 2012
• Assisted in producing the weekly Biscuits and Bach show for WDAV

Bm Magna Cum Laude, Digital Media, French Horn Performance, 3.92

French Horn Performance, German

High School Diploma, French Horn Performance, 3.89

French Horn Performance

Education record