Gerald Mann Email & Phone Number

Denver, Co, Us

Greenwood Village, Colorado, United States

Denver, Colorado

Executing a wide variety of marketing and promotional activities. Establishing marketing strategies to meet organizational objectives. Evaluating market conditions, competitor data and implementing marketing plan changes as needed. Proactive and self-directed, yet able to work as part of a close-knit team. Managing revenue, expenses, net income and ROI of all marketing activities. Collaborate with multiple departments to identify and execute marketing opportunities.✦ Business Analyst• Engaged department stakeholders to gather requirements to insure marketing alignment.• Translate stakeholder requirements into behavior modifying promotions using data modeling with associated measurable metrics.• Evaluate risks related to requirements implementation.• Developed a promotional base calculation that normalizes seasonal impacts and recent client acquisition. Resulting in an on-going promotional success of over 20%.• Provided executives with analytics and decision support tools.• Created business intelligence reporting and dashboards using MS Excel.• Analyzed customer and sales data, using SQL queries, to derive the best course of action.• Effectively communicating process change for smooth implementation.• Measure, benchmark and communicate local results and make recommendations to continuously improve marketing strategy.• Work collaboratively to communicate market conditions, customer and program feedback to continuously innovate marketing programs.✦ Project Manager• Manage the activities of the Marketing department and staff• Collaborated with decision makers in to identify, develop and implement cost-effective solutions.• Execution of campaigns, trade shows, customer events and promotions.• Develop and proactively manage a $500,000 marketing budget.✦ Software Developer• Developed the trade show registration system.• Developed backup program for remote systems.• Developed Tango AS/400 client.• Developed Door Schedule Program / Dashboard.

Denver, Colorado, United States

Developed and analyzed research results and offered marketing strategies. Defined the market potential for geographic areas and individual customers. Defined the cost of serving the customer.• Automated the calculation of market potential, reducing the analysis time from days to hours• Developed the operating expense allocation model, creating better visibility into the true value of the customer