Gerardo M. Email & Phone Number

Miami/Fort Lauderdale Area

As Channel Manager, I develop and maintain the overall channel strategy for the region’s ecosystem. I work extensively with our Authorized Solution Centers throughout the Americas and manufacturer partners by building relationships by delivering PaperCut products and services. This includes fulfillment, support, development, marketing, operations, and finance, focusing on our customer-first strategy.

Miami/Fort Lauderdale Area

• Established and led open market channels, developing new distributor business and opening new tier 2 operators and retail channels partners. Grew business 23% in 2016 YoY• Transformed distributor incentive program focused on motivating key disciplines: target achievement, operational excellence and tight financial control allowing us to mitigate business risks• Breakthrough Unicomer “Courts” account securing product placement over 100 retail stores footprint in the Caribbean region. Secured strong product placement for Audio category products within existing partners distributors in 2016

Miami/Fort Lauderdale Area

• Championed retail channel presence through America Movil footprint in Central America & Caribbean• Managed and supported technical acceptance process together with TAM with matrix engineering teams within Carriers• Proactively identified and secure “sweet spot” product placements and drive/motivate field force through the retail channel in Caricam region to ensure achievements of sellout targets per account. Also support ATL/BTL activities• Actively supported B2B sales pipeline through carrier sales teams to drive product adoption through several vertical segments for hardware, software and other Microsoft product categories

Miami, Fl

• Grew business by 54% with America Movil operations in Caribbean region from $37M in 2010 to $68M in 2011. Increased sales within Caribbean region to $187M in 2012• Conceptualized, designed and coordinated android application development to educate and evangelize channels on product roadmap "right on your pocket" approach.• Intensified channel management support activities to strengthen retail channels, direct mobile operator stores and indirect agent channels gaining channel loyalty and first product recommendation• Implemented “experience centers” at operator direct stores following uniform guidelines• Strongly supported B2B pipeline sales targets through carrier sales teams to drive product adoption through several vertical segments Actively participated with Carrier sales team targeting and presenting to Major accounts

Latin America

SIM Cards, VAS & Applications, Contactless Transactions & Digital Security products focused on mobile operators in Latin America.• Business development advisory for Danish owned SIM Card manufacturer with interest to enter the Latin American region. Extensive operations and technical experience during travels to factories in Bangkok, Thailand• Start Up - Built business from ground up; initiated business relationships that resulted in negotiating and closing sales with 8 wireless operators in Latin America. Grew sales in 2007 from nonexistent to 2010 invoicing 18 Million Sim Cards per year through key mobile operators accounts• Enabled, supported and influenced long cycle product technical acceptance process and global proposal for mobile operator account business resulting in breakthrough positioning and first contracts for DZ Card in LATAM region. Very challenging long technical acceptance cycle vs. French competitors

North Carolina

• Led rural operator account business, business development, E Commerce and accessory business for North America region• Hired and mentored new team (7) with achievement of $77M in revenue during FY2004 with a margin contribution of $27M to the business• P&L responsibility. Implemented additional measures for OPEX reduction with results month to month of 12% under budget for last 10 months. Elevated team cost consciousness on how we work

São Paulo, São Paulo, Brazil

Long Term Delegation, Based in São Paulo, Brazil • Advised and aligned a consistent and sustainable Sales & Marketing strategy to Start Up Siemens Mobile Phones business across Latin America from ground up. • Achieved a market share of 24% during FY02/03 and 34% during FY03/04 in Brazil addressable GSM market through successful launch of retail initiatives; mobile university, retail store tools and other• Build up and led competent local sales team (19), marketing and after sales organization for Venezuela Caribbean, Colombia, Chile, Central America, Ecuador & Mexico during 2001• Exceeded sales budget by 15% for FY01/02 and by 27% for FY02/03

Executive Education, Se Leadership Program

Executive Education, Global Telecommunications Management

Executive Education, Inside The Ip Tornado - Competing For The Future

Executive Education - 1 Year Program, Financial And Business Impact Projects

Bba, Finance