Gerardo Villalobos Email and Phone Number

• Lead a team of 15 full time employees and 4 managed vendors with 100+ vendor heads and automated our manual launch configuration through the design and delivery scalable engineering tooling platform that accelerated and increased the quality of delivery of complex rules and data integrations across 40+ commerce systems with unique requirements for enabling Volume Licensing product transactions• Delivered efficiencies of 60% on our footprint and reduced managed vendor costs by 73% to $5.5M USD.• Increased volume capacity by 200% YoY (from ~6K data item configs per year to ~350K in FY22)• Increased capabilities by 35% in and shifted 90% of manual scenarios to zero-touch• Accelerated our time to market by almost 300% and increased our release opportunities by 600% • Achieved an average workgroup health index (WHI) of 95 for the last 4 years

• Owned the Business Intelligence and Data Management portfolio for Microsoft Business Solutions creating Business Intelligence (BI) and Data Management strategies that would become adopted by other Microsoft IT BI orgs. (Project Blue Demon)• Reduced YoY Industry Segmentation Health costs by 40% and Data and BI solution costs by 30%• Increased customer contact-ability Key Performance Indicators (KPIs) by 20%

• Acted as Portfolio Manager and Business Manager for the Data Management Organization• Increased the Workgroup Health Index (WHI) by 13 points (68% - 81%) • Boosted the Microsoft Global Relationship Survey reach by 45% and generated $500K (50%) in cost efficiencies to the MBS Business Group data management processes and increased DMOs portfolio• Increased 57% accuracy in industry segmentation helping better target MBS campaigns and improved by 75% contact data hygiene avoiding 20x the cost through this solution when compared to 3rd party data solutions

• Managed relationship between Corporate and Latin America Regional headquarters increasing trust and satisfaction indexes by 25% as well as increasing by 150% the YoY adoption of marketing systems (EMMA) and 50% for Sales systems (Siebel)• Decreased by 28% the number of Shadow IT applications increasing security and compliance KPIs to 100%• Onboarded processes and enriched data from multiple Microsoft acquisitions -Great Plains, Navantis and Placeware to the Microsoft’s CRM system• Reduced Latin America call center costs by $1M USD via systems consolidation across LATAM (Project Argentum) and managed the lifecycle of the OneSource marketing planning tool delivering a $250K /year ROI

• Managed the retirement of legacy systems, deployment and consolidation of all Sales, Marketing, Support and Customer Service processes, tools and data into Siebel across Latin America enabling real-time sales pipeline operations, reporting, campaign management, event registration, customer service and technical support incidents with saving of up to a $1M USD in infrastructure and improved customer experience and adoption of the new tools 3x.

• Created a common data taxonomy, data capture standards as well as data workflows that increased by 65% the quality of customer data• Developed the first Technical Support web pages for Latin America on Microsoft.com• Designed the data strategy and performed data analysis for the Tregua anti-piracy campaign earning a top performer award in FY00 thanks to the 15% increase in revenue generated by the campaign• Led and project managed the first pilot of the Missouri (CRM systems) project in the Mexico subsidiary receiving the Regional SPAR (South Pacific and Americas Region) Award for performance & Deployed Microsoft Manger in the Mexico subsidiary, the first CRM system to consolidate all MS Mexico Customer data

• Provided "pay per incident" technical support to Product Support Services customers related to Microsoft Servers and Development Tools and created the first Microsoft subsidiary intranet leveraging new technologies to help increase collaboration, awareness and document management within the Microsoft Mexico subsidiary