https://gerryanderson.fathomrealty.com

As the global campaign program manager for AMD’s Opteron™ server processor we created integrated programs to build preference for AMD based platforms and systems. This included Thought Leadership, Demand Generation, and joint-marketing programs with key OEM’s (Dell, HP, and Fujitsu) and ISV’s (VMWare, Microsoft). These programs drove the AMD value proposition by bringing platform solutions based on AMD processor technology for Virtualization and Cloud workloads to Hosters and Large Enterprise IT customers. • Awarded Marketing Excellence Award from AMD’s CMO for role in delivering AMD’s first marketing automation capabilities and tools.• Launched customized, persona targeted solution drip campaign for cloud that had a 30% open rate.• Successfully assisted in positioning AMD Opteron™ Processor technology by delivering focused and consistent messaging throughout the communication channels and launching a global campaign targeting Large Enterprise IT and Hosters interested in Cloud/Virtualization solutions.• Developed Account Based Program with our field team partnering with Dell Power Edge C marketing team members by jointly creating demand generation program targeting the Cloud market. Program included joint sales calls and lead follow-up, including lead nurturing through AMD’s Eloqua marketing automation program.

At Uplogix we wanted to make sure the pipeline of leads to our sales force were of high quality and plentiful. To accomplish this we created the “Power of your most trusted IT admin everywhere, all of the time” online marketing campaign and implemented a marketing automation program utilizing Eloqua for the qualification and disposition of the leads coming in from our demand generation activities.Working with the companies outside PR council, we created messaging and positioning for the campaign which we then used for our tradeshow and events like Interop and Gartner IT Expo as well as our online advertising and SEM/SEO and press and analyst outreach programs.

As a senior marketing professional, spearheaded and managed multiple marketing programs and teams for creating consumer and corporate customer demand for Intel based silicon and software platforms in the global wireless, PC and Server markets. Worked with Intel Capital M&A team to manage and be the champion for the marketing personnel, resources and brand from acquired companies during the integration phase.• Channel Marketing Manager, Channel Product Group (May 2004 – December 2006)• Marketing Manager, Service Provider Program Office (May 2003 – April 2004)• Marketing Programs Director, Network Communications Group (January 2002 – May 2003)• Product Launch Director, Network Communications Group (Aug 2000 – December 2001)• Merger & Acquisition Integration, Network Communications Group/Intel Capital (Aug 1999 – Aug 2000)• Level One Communications, Director, Corporate Marketing – Acquired by Intel (Jan 1999)• Awarded Intel’s most prestigious honor for playing a lead role in launching the industries first Network Processor and supporting ecosystem - Intel Achievement Award• Played a key role on the WiFi/Centrino product launch helping to create a new, mobile PC market through the launch of Intel's Centrino WiFi based laptops and subsequent ecosystem for the proliferation of WiFi hotspots • Established technology leadership outreach program for CTO office and Intel Labs.• Created and managed global Product Launch team, strategy and process for multi $B Network Communications Group. The new process and team enabled Intel to align each newly acquired company and existing divisions to Intel’s brand, and go-to-market strategy.