As a respectful individual committed to making a difference, my extensive experience spans across numerous fields:1. Leadership: +15 years of international leadership experience.2. Program/project leadership: PMI certified and green belt holder.3. Commercial Excellence: Holds a Master's degree in Marketing, led turnarounds for Maersk Line and Telenor. Specialist on Customer Intelligence.4. Business Development: Data Driven Commercial Excellence, data, analytics, and digitalization.5 AI/Analytics: Skilled in hands-on programming, authoring, and instructing.6. Digital Strategy: Executive MBA holder and author, execution at Nordea, Maersk Line, Telenor et al. See also article on LinkedIn on Methodology.7. Communication: Featured in a TV spot, authored books, and served as an MBA lecturer at Lloyds.8. Customer Data/Analytics/Intelligence: Managed global responsibility for Maersk Line, implemented multichannel marketing solutions in banking and Telco, and worked on analytics, processes, and technical architecture.9. I excel in information management and digitization/analytics, earning the title of Global Thought Leader of the Year in 2013 by IBM.Key Achievements:a. Collaborated in the successful turnaround of Telco Sonofon/Telenor, reducing customer attrition from over 10% to below 2% within six months.b. As Head of Global Customer Intelligence and Customer Satisfaction for Maersk Line, contributed to increasing customer loyalty/satisfaction from NPS -10 to +35, resulting in an estimated market value increase of $900 million.c. Designed an analytical drug estimation tool to aid cancer treatment in several African countries, now governed by the American Cancer Society and Clinton Health Act Initiative and endorsed by WHO. This has saved hundreds of thousands of lives.
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Ceo GarudaGaruda A/SCopenhagen, Dk -
Head Of Global Insights & Data CultureDanske Bank Oct 2023 - PresentKøbenhavn, Hovedstaden, Danmark■ Responsible for leading the Global Insight teams at Danske Bank.■ Responsible for enabling a Data and AI culture in Danske Bank.■ Responsible for Technology & Services Data Deliveries and GDPR compliance according to Danske Banks strategy. -
Chief Advisor, Ai, Data And Digital InnovationEnergistyrelsen Feb 2021 - Oct 2023■ Driving internal data communities■ Training others in Power BI, AI, Data Management and Python■ Creating Data Warehouse strategy■ Setting up automated data product for EUDP, Energimærkeordningen, Internal Case and people management systems■ Development of the National Digital Energy strategy - realizing the national 70% climate goal. ■ Internal Digital strategy for the Agency. ■ Development on a digital project methodology■ Hands on BI and AI - e.g. HR analytics, data provisioning, to programming of digital tools for service automation. ■ Being a niece guy that always gets the job done... -
Head Of Data & AnalyticsPwc Danmark Oct 2019 - Feb 2021Københavnsområdet, Danmark■ Team leadership■ Full Internal Information and Data Governance review of PwC Denmark■ Competitive analysis of Amazon, Microsoft, Apple, Google and Facebook for Konkurrencestyrelsen■ Build internal capabilities within BI and AI, Customer Experience Management■ Data disaster recovery at DSB■ Vender selection process for Energistyrelsen■ Facility management analysis for Ikea■ Development of PwC go to market strategy. -
Communication, Media And Technology Client Director And Consulting Lead DenmarkAccenture Sep 2018 - Sep 2019Københavnsområdet, Danmark■ Leading of the Communication, Media and Technology consulting teams in Denmark■ Leading Indian delivery teams■ Building strategic relationships with clients■ ERP data migration at Telia -
Senior Managing ConsultantIbm May 2015 - Sep 2018Copenhagen■ Quantum computing ambassador in Denmark■ AI modelling for Svendborg Hospital - Anæmi■ AI product strategy for GN Resound■ Churn strategy development for Fortum - SE■ Organisational strategy for SDC■ AI and Data strategy for Maersk Line■ Working with America Cancer Society, saving thousands of lifes in Africa■ Working with DRC and the National Foreign Ministry creating prediction models for future refugee flows■ Leading the development of Enterprise Analytics and Customer Insights Centers of Excellence■ Leading the creation and implementation of AI, Information and digitalization strategies for a series of organizations ■ Setting up and leading analytical teams.■ Analytical modeling and statistics for clients.■ Leading GDRP reviews for the National Defense, National Police, Arla■ AI and analytical modelling for Arla■ Leading the digital strategy creation at Fortum - SE -
Nordic Senior Strategy ConsultantSas Mar 2013 - May 2015■ Leading the creation and implementation of CEM driven AI, Information and digitalization strategies for a series of organizations - Telenor Norway, Nordea Retail Bank, Tryg, Natur og Erhversstyrelsen, Københavns Kommune, SKAT, Frederiksberg Kommunue, Odense Kommune, Vattenfall, Ericsson■ Leading the development of Enterprise Analytics and Customer Insights Centers of Excellence■ Setting up and leading analytical teams - Telenor NOhttps://www.linkedin.com/pulse/maturing-you-analytical-processes-using-lean-gert-h-n-laursen/ -
Global Head Of Analytics & Customer Insights/Experience/ Global Process ExcellenceMaersk Line Sep 2007 - Jan 2013Copenhagen Area, DenmarkSupporting and driving digitization organisational wide. Global marketing strategy development and execution. Leading all initiatives providing an increased customer satisfaction. Leading the value selling approach via tools like the global segmentation models, co-creating value selling programs for sales staff and enabling tools that documents differentiators. Campaign creation.■ Successfully building a strong delivery organization providing customer insights across BI, Analytics, External data, External research, Customer panels, Customer workshops, Customer logs etc.■ Customer satisfaction increased from -10 to 30 (estimated market value 900.000.000 USD).■ Running marketing communication, product positioning and marketing intelligence projects.■ Creating and running the Global Maersk Line customer panel.■ Responsible for delivering Customer Experience Management support for global projects (44)■ Defining the global Needs Based Segmentation Model■ Setting up global reporting processes around NPS/Customer Satisfaction (Operation to CEO level)■ Supporting the organisation with analytics e.g. Churn Prediction, Value Based Segmentation, Contry Contribution Financial systems, Customer Scorecards, Pricing models, Strategic Simulation Tools predicting financial effects of service changes based on NPS analytics and many many others examples -
Senior Data ScientistTelenor Group Jul 2003 - Sep 2007Delivery of strategic, functional and operational decision support. Development of customer loyalty programs, sales and retention campaigns. CRM Strategy development and implementation.■ As a member of the 7-person steering committee in 2005, leading the company turnaround of Telenor resulting in additional 200.000 customers and financial surplus on 41 million Danish crowns.■ Hands on AI/Churn prediction■ Setting up automated BI reporting■ Value based/need based segmentation -
Head Of Analytical Crm/Group MarketingOrange Mar 2002 - Jul 2003Delivery of strategic, functional and operational decision support. Analytical development to sales and retention campaigns.■ Hands on Churn Prediction■ Value based segmentation BTB and BTC■ Process automation ■ BI reporting -
National Training Manager In Ai And Statistics - Previous SpssIbm Aug 2000 - Feb 2002Designing and implementation of courses. Training of trainers and customers. Supporting sales.■ Instructor in AI, BI, statistics, analytical software (SPSS Modeler, SPSS statistics, Forecasting tools, Survey tools)
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Psychometric ScientistGaruda Holding Aug 1995 - Jul 2000Creation of the new concepts and co-leading the software development. International coordination between franchise takers and daughter companies, development of go to market material. Supporting the consultants.
Gert H. N. Laursen Skills
Gert H. N. Laursen Education Details
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International Marketing -
Industial Marketing -
International Marketing -
Maersk Line AcademyLean And Six Sigma
Frequently Asked Questions about Gert H. N. Laursen
What company does Gert H. N. Laursen work for?
Gert H. N. Laursen works for Garuda A/s
What is Gert H. N. Laursen's role at the current company?
Gert H. N. Laursen's current role is CEO Garuda.
What schools did Gert H. N. Laursen attend?
Gert H. N. Laursen attended Henley Management College, Sheffield Hallam University, Aarhus University, Syddansk Universitet - University Of Southern Denmark, Maersk Line Academy.
What are some of Gert H. N. Laursen's interests?
Gert H. N. Laursen has interest in Human Rights, Children, Politics, Education.
What skills is Gert H. N. Laursen known for?
Gert H. N. Laursen has skills like Crm, Analytics, Change Management, Business Intelligence, Business Strategy, Management, Leadership, Balanced Scorecard, Data Mining, Customer Satisfaction, Market Analysis, Marketing Strategy.
Who are Gert H. N. Laursen's colleagues?
Gert H. N. Laursen's colleagues are Dure Remian, Triana Alinda Fasha, Lotte Mølgaard, Jakob Kaae, Loni Jensen, Havis F., G Ghd.
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