Drive optimization of the e-commerce purchasing journey for over 5 million active users monthly across Colombia, Chile, Peru, and Mexico. Orchestrate digital product strategies to meet the needs of internal stakeholders in commercial and finance departments. Provide leadership to a team of 12 Product Managers.• Led a thorough assessment of the search algorithm, identifying opportunities for business and integration improvements. • Managed a data-driven initiative to enhance user experience by refining UI/UX elements, optimizing business strategies, improving product reviews and user communication. • Led a comprehensive post-purchase experience analysis, optimizing tracking, transactional communication, and invoicing processes. • Oversaw strategic team restructuring to enhance performance, aligning members with roles suited to their aptitudes. Pioneered a new growth area emphasizing metric-driven decision-making, fostering performance improvement.• Implemented a product discovery culture, engaging IT, business, and product design to address gaps. Integrated feedback from stakeholders and users, aligning on challenges and fostering teamwork. This improved team communication and clarity, driving proactive problem-solving and enhancing the product lifecycle.

Responsible of several internal products (logistics and finance) and their development cycles, analyzing complex data and to identify opportunities for improvement and innovation assuring high impact value to his stakeholders and customers.• Led the implementation of the entire electronic invoice process across Mexico, Peru, Colombia, and Chile. Improved the process by tackling opportunities in automatization, data accuracy, and optimization with provider.• Leveraged a new carrier cost saving opportunity by adopting a microservice approach, improving implementation time.• Continuously drove improvements in the development cycle by implementing QA protocols, facilitating stakeholder revisions, ensuring clarity in results, defining impact metrics, and aligning goals to foster enhanced communication and prioritization within the squad.• Collaborated with cross-functional teams to shape the digital transformation strategy, focusing on promotion and loyalty initiatives, resulting in improved customer experiences, increased engagement, and enhanced loyalty within the promotion and loyalty domain.

Results-oriented iOS Developer with a strong background in developing cutting-edge and user-friendly e-commerce applications for iOS platforms. Proficient in Objective-C and high-quality, performance-driven mobile experiences.• Conducted comprehensive testing and iterative improvements to address user feedback and data insights.• Enhanced app performance by implementing efficient algorithms, resulting in a 30% reduction in loading times and significantly improved user experience and retention rates.• Led the seamless migration of the app to the latest iOS version (2014), ensuring seamless compatibility with new features and APIs while minimizing disruptions for users.• Successfully resolved critical bugs and issues identified through user feedback, resulting in a <0.6% decrease in app crashes and notable improvements in user satisfaction scores.Established a streamlined process for gathering requirements across Chile, Argentina, and Mexico, ensuring efficient development and alignment with regional needs and preferences.

Development of iOS applications for iPhone and iPad, UI/UX Design and web services created in C#.

Analysis and implementation of web systems using various technologies such as PHP, Ajax, JavaScript, jQuery, HTML, and CSS. Design of architecture for new APIs for mobile devices. UI/UX design.