Ghlenda Salcedo Email & Phone Number

Maia, Pt

Califórnia, Estados Unidos

I specialize in crafting impactful marketing and customer success strategies, combining technical expertise, creative problem-solving, and data-driven decision-making. Over the past two years, I have developed 44 workflows, automated email campaigns, and optimized onboarding processes, collectively driving over $290,000 in pipeline opportunities.I successfully lead the deployment of 33 multilingual subdomains in five languages, managing translations and technical implementation through Weglot. This project generated nine RFQs, 28 leads, and over 38,000 website clicks.I also introduced a new process for gathering customer success stories using targeted NPS/CSAT surveys, resulting in four compelling success stories and strengthening customer advocacy and retention.In collaboration with cross-functional teams, I’ve streamlined marketing workflows, automated RFQ processes, and recovered over $20,000 in revenue from failed payments.My expertise extends to analytics tools like Google Analytics and Excel, enabling me to track and analyze key metrics such as ROI, conversion rates, and churn rates to inform strategy and optimize results.With proficiency in HubSpot, HTML/CSS, and marketing automation, I create custom, high-performing landing pages and campaigns that engage users and drive conversions. My ability to balance technical implementation with customer-focused strategies ensures scalable solutions that align with business objectives, with a focus on metrics-driven results, customer satisfaction, and scalable marketing strategies.

Budapeste, Hungria

→ Promote B2B SaaS and on premises technologies.→ Strategically assess opportunities to create long-term value.→ Build the bridge between innovative companies and sales opportunities globally through a personal connection.→ Engage, develop, and qualify prospects.→ Build strategic business opportunities through outreach efforts.→ Combine and orchestrate data from HubSpot, Sales Force, ZoomInfo and other to identify priorities and promote effective outreach.

Blumenau, Santa Catarina

→ Graphic design for online and offline media.→ Social media strategy and management.→ E-mail marketing strategy and management.→ Content development and revision for inbound and content marketing strategy.→ Marketing automations.→ Review and design of commercial proposals.→ Webinar mediation.→ Brand management support.→ Partners management (digital marketing agency, content freelancers, web development freelancers).→ Support to internal communications and HR strategy.Main achievements for 2020:→ Direct support for reaching the ROI growth of 32 times the initial investment.→ Increase from 0.7% to 7.4% of accesses to the website from e-mails.

Blumenau E Região, Brasil

→ Creation of graphic pieces for online and offline media.→ Support to internal communications and HR strategy.→ Support to e-mail marketing strategy.→ Support to social media strategy.→ Content revision for inbound and content marketing strategy.→ Review and design of commercial proposals.→ Webinar mediation.→ Support to brand management.→ Relationship with stakeholders (advertising agency, press office, digital marketing agency and others).→ Administrative and buying tasks and process.Main achievements:→ Direct support for 120% growth in website access.→ Direct support to the rebranding process.

Blumenau E Região, Brasil

→ Support to social media strategy.→ Support to e-mail marketing strategy.→ Brand management assistance.→ Content revision for inbound and content marketing strategy.→ Review and design of commercial proposals.→ Relationship with stakeholders (advertising agency, press office, digital marketing agency and others).Main achievement:→ Direct support to the rebranding process.

Blumenau E Região, Brasil

→ Street polls;→ Radio reports;→ Radio interviews;→ Live radio notes.Main achievement: → Creation and production of a series of reports about the quality of bank service in the city of Blumenau, Brazil.

Postgraduate Degree, Project Management

Master Of Business Administration - Mba, Business Management

Bachelor Degree In Marketing And Advertising, Communications

Activities and Societies: Organization of the 8th and 9th editions of Icom (Annual Communication Festival).