Gianni leads FutureBrand’s creative agenda and its portfolio. He is responsible for the creative output and accelerating creativity across the international offices. Gianni believes creativity used at its best is a business accelerator. He is known for his pivotal role in helping both local and global iconic brands find their voice in the modern world. For over two decades he has been working in Milan, Tokyo and London as creative director for international agencies, and as art director for brands, editorial, and art events. He has a deep understanding of design culture and contemporary trends in society across global markets.His work has been awarded at various levels including two D&AD pencils.Prior to joining FutureBrand he as been working as Creative Director for Brand Union London (now SuperUnion) and has collaborated with various luxury and fashion brands including Etro, Jil Sander, Roberto Cavalli and Pomellato.Gianni has co-founded the award winning independent magazine Parterre de Rois, and he is visiting professor in Advance Branding at the Marangoni MA Design School in Milan and member of various international communication and design juries.