Marketing Specialist
Current• Led marketing activities by creating and running social media campaigns, writing email blasts, updating the website, and designing collateral, growing social media followers and increasing the number of inbound leads through the website to secure sales and strengthen digital footprint.• Overhauled content creation strategy, deploying writing and editing acumen to devise concise email copy that conveyed messaging in one paragraph instead of four.• Spearheaded cross-functional coordination with key internal and external stakeholders, applying communication skills to relay crucial updates, collaborate on issue resolution, and meet deadlines.• Utilized video editing abilities to create high-resolution, creative, and interactive video content that bolstered user engagement and boosted conversion rates.