Achievements:- Increased internal approval of campaigns by 80%, which were then almost fully approved by the regulatory authority (COFEPRIS).- Coordinated the work of agencies in key projects for the Marketing area, including Pfizer's 70th anniversary. - Coordinated a team of 4 people and several agencies for the strategy, creation and execution of content in social networks and digital assets.Responsibilities- Lead the digital and social media strategy for the general public and contribute to the strategy for healthcare professionals.- Coordinate the team that designs, plans and executes content for the different social networks and digital content (Google Analytics, Google Ads, SEO, Meta Ads & CRM).- Create communication strategies in conjunction with the innovation team and the marketing teams of Vaccines, Oncology, Antivirals, Inflammation, Rare Diseases, Hospitals and Internal Medicine contributing to the 360 strategy.- Coordinate with the teams involved in the development of the corporate website (programmers in India and New York and different internal teams in Mexico).

Achievements:- Improved the digital customer journey, capturing 30% more customers, in contrast to the 2015-2017 period.- Developed Social Media strategies for 54D Mexico and Colombia.- Implemented social media ads, increasing conversion by 10% from awareness to engagement stages. Responsibilities- Develop Social Media strategies for 54D Mexico, 54D Colombia, - Implement Social Ads for brand awareness and lead generation.

Achievements:- Coordinated Social Media teams for 11 clients, optimizing campaigns on various platforms (Huella Azul, Distribuidores General Motors, La Chef Paulina Abascal, Marco Beteta, Viaja Compara, among others).- I led ad campaigns on Facebook, Twitter, Waze and Google Ads, improving up to 200% the clients' objectives. - I structured operational processes to improve content delivery by 30%. Responsibilities-Perform digital communication strategies for our clients and content proposals ad-hoc to the objectives generating Social Business.- Manage the people involved in digital projects (Community Managers, Creative, Copy, Content, Designers, and Programmers).- Lead, create and optimize ad campaigns on Facebook, Twitter, Waze and Google Ads.

Achievements:- I achieved organic interaction with communities, reaching and exceeding goals by 200% according to plan. - I implemented creative communication strategies, increasing engagement by 30% compared to the previous 12 months.- I optimized digital media advertising by 300% optimizing audiences, ads, achieving a successful impact on customers.Responsibilities- Managed and administered different social media accounts for different clients in the automotive, financial, gastronomic, sports and consumer products sectors.- Perform Social Ads for our different clients.- Create content grids according to the strategy on a monthly basis.