Gillian Power Email & Phone Number

London Area, United Kingdom

London Area, United Kingdom

As a member of the EMEA Leadership Team leading a team of senior marketing professionals. Owned and developed the overall go-to-market strategy and budget for Yahoo’s programmatic and creative tech products across EMEA.

London, England, United Kingdom

London, England, United Kingdom

London, United Kingdom

Responsible for leading a global marketing team of 18 running marketing activity for all of the BBC World Service’s 42 language services across all platforms.Main responsibilities:- Setting the long-term brand strategy for World Service English and languages internationally.- Developing, implementing and evaluating integrated digital-led marketing strategies to drive audience growth and engagement of World Service content around the world.- Developing and implementing pan-regional ATL marketing strategy and campaigns.- Leading and managing a team of 18 based in the UK and overseas.- Working closely with World Service audiences, editorial, business development and communications teams as well as in-house creative to ensure all marketing activity is prioritised and resourced effectively and delivered on time.- Management of multi-million pound global marketing budget.- Leading global media planning and buying agency procurement and management.

London

A key part of the marketing team reporting directly to the VP of Marketing and Audiences, with stakeholder interest from the Commercial Director, with one direct report and later the VP Advertising and Brand Partnerships.Main responsibilities (Trade Marketing): • Working with the VP of Advertising and Brand partnerships with all B2B marketing activity to drive revenue and engage sales clients on including corporate events, managing third party partnerships along with more traditional marketing initiatives• Marketing lead on multi-million dollar ad-sales partnerships• Devising and executing strategic marketing plans to fully support sales priorities

London, United Kingdom

A key part of the marketing team reporting directly to the VP of Marketing and Audiences, with stakeholder interest from the Commercial Director.Main responsibilities- Devising and fully executing a strategic B2B marketing plan that fully supports the BBC World News distribution sales team in reaching revenue targets and contract renewals- Creating and implementing a creative cross platform brand campaign, which included a VR element, and rolling it out at various events- Main point of contact for BBC World News’ presence at global industry events, managing relationships between the organisers from start to finish and attending these global events- Managing the relationship with global affiliate partners producing co-promotional marketing campaigns and gaining added value across third party platforms for BBC World News initiatives- Managing all global barter planning and EMEA partner relationships- Project managing the implementation of Salesforce and Dotmailer across the distribution marketing function.

Reporting to the Marketing Director and later the SVP & MD.Main responsibilities:Liaising with senior global marketing teams to co-ordinate international B2C marketing campaigns that drive tune-in to CNN International and encourage audience engagement across all platformsProject management and media planning of promotional campaigns for priority initiatives across all media including digital and social, including the successful launch of two key shows and a brand new evening Primetime line-upRelationship management of external agencies ensuring marketing campaigns are executed to the highest standard and within the necessary deadlinesSupporting pan-regional sales teams with client added value campaignsManagement of barter/contra relationships across EMEA; and USD$10m barter media planLiaising with audience research team to identify key target audiences for CNN, areas of improvement and development of marketing plans to build the profile of CNN in these areas Brand Management - ensuring all promotional materials produced across EMEA adhere to brand guidelinesOne direct report (marketing intern / executive).