Gina J. Email and Phone Number

* Partner with the Marketing Director on creative strategies aligning with branding and marketing goals that deliver unique DTC campaigns across all marketing channels.* Design and oversee creative assets for brand initiatives, print and packaging, email marketing, organic social media, e-commerce, SMS, Amazon, and affiliate marketing. * Direct and conceptualize high-impact photoshoots, ensuring compelling visual storytelling that aligns with brand vision and campaign goals.* Inspire, mentor, and lead a dynamic creative team, fostering an environment of growth and excellence.* Stay ahead of industry trends and competitor strategies by conducting a thorough analysis of campaign performance to drive innovation and refine future creative endeavors.* Align with Supply Chain and print vendors to enhance print and packaging solutions, ensuring optimal quality and efficiency.* Work alongside Product Development to create innovative products and consumer packaged goods (CPG) packaging that not only resonates in the market but stays within goal budgets.Brands: SkinnyFit, Super Youth, Foot God, Super Pup

* Design & Develop Packaging: Create innovative package designs for fine fragrances, body care, cosmetics, and home products across all Abercrombie & Fitch brands. Collaborate closely with merchants, sourcing teams, brand partners, and marketing to drive projects from concept through to final production.* Trend Research & Creative Direction: Analyze industry trends and patterns to craft seasonal Creative Direction presentations that resonate with current market demands. Stay up-to-date with Millennial and Gen Z behaviors and buying patterns. * Fragrance Stories & Marketing Concepts: Develop compelling fragrance narratives and marketing concepts, leading the creation of primary and secondary designs to meet strategic objectives. Oversee each product launch from initial concept through final production, ensuring alignment with creative goals.* Sourcing & Budget Management: Provide detailed Design Turn Overs to sourcing partners, managing packaging specifications within budget constraints. Utilize a range of packaging techniques including 4CP, spot color, hot stamps, embossing/debossing, varnishes, bottle sprays, ink transfers, and glitter applications.* Production Mechanics: Create precise production mechanicals, including file builds, color separations, and artwork conversion for specific printing processes.* Project Management: Demonstrate strong project management skills to adhere to corporate calendar deadlines and ensure timely delivery of all packaging projects.* Team Leadership & Training: Mentor and onboard new hires at various levels (Assistant, Associate, Graphic Designer) and along with new Sr. Designers and Art Directors who joined the team.Brands: A&F, a&f kids, Hollister, Gilly Hicks

Collaborated with BFG’s in-house agency creative team consisting of creative directors, art directors, graphic designers, production artists, and copywriters to craft standout advertising and marketing strategies, POS/POP displays, and packaging solutions for a diverse portfolio of national clients. Working from research and concept to final design, ensuring every project exceeded client expectations.Clients: Campari America (Appleton Rum, Wray & Nephew, SKYY Vodka), Coca-Cola, Kids II, Diageo Brands, Cartoon Network, Hanes Brands Inc., Hilton Head Hospital, Whirlpool Corp., Snyders-Lance Inc.

Assisted creative teams to concept and design marketing materials, package designs and advertising RFPs.Clients: Mello Yello, Coca-Cola Fridge Pouch, Reynolds American and Geekend 2011.

Designed a wide range of advertisement and branding assignments for clients in the Savannah area.Clients: Agudath Achim Sisterhood, John Davis Florist, BoardStalkers.

A client sponsored project. Worked with a brilliant team to submit re-design concepts for Hugo Boss men’s underwear packaging.

Supported the Membership Director in streamlining and enhancing FCC membership accounts, ensuring accurate and up-to-date records. Designed eye-catching posters, flyers, and menus to effectively promote and generate buzz for upcoming FCC events, driving engagement and attendance.

Collaborated with mentors to design diverse concepts, gaining hands-on experience in ad designs, layouts, logo development, promotional materials, and vinyl banners.(K-Squared Designs is now Helix Creatives)