Ginger Zhao Email & Phone Number

San Francisco, Ca, Us

Purchase, Ny, Us

In my role as a Staff Product Manager and previously Senior product Manager at Teladoc Health, I spearheaded the growth team to revamp the growth strategy and top funnel product experience from Onboarding to Home discovery for a Sleep App, achieving a 350% increase in App install to paid rate and 2x Revenue YOY with our subscription model. Collaborating with the User Acquisition team, we scaled revenue through paid ads, reaching top 10 in health & fitness apps.In partnership with DS team, we also Initiated new A/B test mechanism for 10x velocity and launched an internal experimentation tool.

Mountain View, California, Us

Montreal, Québec, Ca

Charlotte, Nc, Us

LendingTree is a leading online loan marketplace with one of the largest networks of lenders in the nation. As the Primary Mobile App Product Manager at LendingTree, I led a cross-functional team in developing and releasing iOS and Android apps, optimizing user growth and core experience through integrating new personal finance features with Plaid API and improved user activation funnel with AB tests.I also managed a proof of concept test with an ads attribution partner for various growth channels and redefined data tracking and reporting for the product.

Charlotte, Nc, Us

Led the successful launch of Facebook social marketing campaigns for the Web and MyLendingTree App, resulting in increased revenue and user acquisition.• Grew product revenue by $2.2 million, 1048% and profit by 845% in 5 months through continuous A/B tests and robust data analysis on campaigns that led to success in audience strategy, creative messaging and bidding efficiency on social advertising networks• Implemented pixel strategies with web analytics team across Facebook, Snapchat etc.• Collaborated with cross-functional teams to develop ETL solutions for data flow and attribution tracking.• Established a performance reporting system on $15M ad spend, enhancing reporting transparency and analytics capabilities.

San Francisco, California, Us

Strava is a world-leading website and mobile app used to track athletic activity via satellite navigation and then upload and share such activities. Co-founded by two Havard students envisioning a "virtual locker room", it's known for being a "Social Network for Athletes".1. Identified product challenges in premium services and social features; Helped prioritize feature improvements for product team based on the result of text analysis and sentiment analysis on user reviews and NPS survey using R and IBM Watson;2. Created dashboard on Tableau to visualize sentiment difference across different markets and demographics3.Created metrics to measure keyword effectiveness by merging user data with App store search ads campaign performance data; reduced budget by 20% through providing optimized ads bidding plan

Cupertino, California, Us

Devised product and monetization strategy for Apple News App based on qualitative and quantitative research and analysis1. Recommended on product roadmap to acquire new users and enhance user engagement with the Apple News App based on analysis in-app behaviors, usage patterns and user growth trend data2. Researched 10+ competitors, created metrics to evaluate product features and identify competitive advantages

Montreal, Quebec, Ca

Founded in 1948 in the Netherland, AIESEC is the world's largest youth-run Non- profit organization developing the leadership potential of young people. Present in 128 countries and territories across 2600 universities, we provide students and recent graduates with life-changing experiences to intern or volunteer abroad within partner organizations. Led customer experience digitalization project and marketing department in 80+ universities and national campaign advocating UN Global Goals in partnership with the United Nations

Karachi, Sindh , Pk

Developed product growth strategy for China market and drove business leads, advising and assisting Marketing and Sales department

Shanghai, Shanghai, Cn

Analyzed data and provided suggestions to optimize 450 million annual digital ads placement plan for Nissan

New York, Ny, Us

Managed advertisement production project and designed LTE product launching campaign for China Telecom

Cn

1. Responsible for 3G market research in student market and coordinated with brand stores in 6 universities to distribute over 600 survey forms an collected data2. Conducted in-depth interview and focus group interview with college students and management board in China Mobile

1. Participated in news topic planning and selection, and led topic discussions on social media2. Prepared questions for Live report, drafted news report and assisted in news show clipping

Master Of Science In Integrated Marketing Communications, Digital Marketing, Data Analytics

Bachelor Of Arts (B.A.), Major In Business English, Minor In Business Administration