Ginny Gettemeier Beauchemin, Mba, Pmp Email & Phone Number

United States

The National Rural Electric Cooperative Association is the national trade association representing more than 900 local electric cooperatives serving 42 million Americans. We work regularly with the Boards of Directors, CEOs, senior leaders and other key staff and partners power communities and empower members to improve the quality of their lives. Maintained all Management Consultant responsibilities while also developing and implementing a more effective consulting business model, broadening product and service offerings that leverage in-house expertise as well as external partners including expanding preexisting practice areas to include emerging services such as: economic impact analysis; market segmentation; enterprise risk management; diversity, equity and inclusion; distributed energy resource strategy; EV implementation strategy; data capture (via UAS/drones), management and analytics.Leveraged proven success of consulting services process improvement to develop a centralized mid-office function to maximize efficiencies and ensure consistent processes and deliverables across the entire Business & Technology Strategies department consisting of 45 staff members and an annual budget exceeding $25M.Continually monitor and improve upon product and service viability assessment and development, staff and resource alignment, proposals, pricing, methodology and deliverables. Established previously conglomerate services as individual P&L centers and implemented lead tracking and project management systems to identify key levers to adjust for optimal performance and outcomes.Our team offers consulting services exclusively to our members in the following areas, among others: data analytics, market research and segmentation, distributed energy resources, electric vehicle implementation strategy, executive search, human capital, enterprise risk management, governance, merger and consolidation analysis, cybersecurity, economic impact analysis and safety programs.

Counsel our member electric cooperatives (CEOs, Boards of Directors, and other senior leaders) on all consulting practice areas including governance, human resources, safety programs, strategic planning, technology and business optimization, market research and executive search; extensive proposal development, research and hands-on consulting to provide our members with solutions that meet their unique needsExtensive project and product management including our annual compensation data product, generating over $300,000 in annual revenuePresent to audiences including NRECA Board of Directors, New Director Orientation, New CEO Orientation, New CFO Orientation, Rural Electric Statewide Managers Association (RESMA), Statewide Association meetings, INTERACT conference, Safety Leadership Summit, RESAP Area Administrators, co-op employee meetings and others as needed; teach at Management Internship ProgramPrimary marketing and communications contact for the NRECA's consulting business unit; provide content for internal and external publications; present at national and regional association meetings; manage web content on member siteManaged niche publication directed at member attorneys (Personnel Practice Pointers); successfully transitioned from a hard copy to online publication, reducing costs by 60% while increasing subscriptionsSuccessfully transitioned Management Quarterly from a print publication to online and successfully lobbied for the publication to cease when it no longer served association needsKey team member on the effort to revitalize our Safety Program consisting of 580 participating systems nationwide; created and implemented communications and member relations initiatives to drive participation and embrace the enhanced program; conceptualized and co-managed the implementation and marketing of our new Safety Leadership Summit to elevate the importance of safety at our member systems

At the request of the Senior Vice President of the Insurance & Financial Services business unit, accepted this newly developed role to further the initiatives I was responsible for during my CEO Project Team rotation.

Reporting directly to the CEO, my two-year project assignment was focused on improving organizational effectiveness of NRECA’s largest business unit (300+ employees across two locations), Insurance & Financial Services and ensuring a secure financial future for the nearly 75,000 retirement benefits participants nationwide. I achieved this by:• Developing and implementing asset retention strategies for Defined Benefit and 401(k) products based on behavioral finance principles• Influencing senior leadership and board of directors to secure $7.5 million budget for asset retention project, including adding Target Date Fund 401(k) investment options, changing the default participant fund to an age-appropriate Target Date Fund, adding staff dedicated to retirement planning for our members• Creating and implementing a strategic communications plan for the business unit • Advising business unit senior leaders on strategic communications• Creating and implementing organizational culture change programs, resulting in a 26% increase in the unit's Gallup Employee Engagement Survey scores • Developing and implementing a marketing strategy to retain participants in the Defined Benefit and 401(k) plans, and increase the $11 billion+ in assets• Managing marketing and communications efforts pertaining to plan changes, including the launch of Target Date Portfolios as the default 401(k) investment option, resulting in successful conversion of over $22 million (33%) of 401(k) trust participants into new asset allocation funds• Managing communications to member CEOs and senior leaders regarding complex organization-wide system and process changes • Developing and implementing broad marketing and communications strategies including segmented messaging, newsletters, financial education initiatives, web content, email and direct mail, webinars and benefit enrollment kits

Managed redesign of corporate intranet; increased site traffic by 120% Developed and managed employee communications initiatives including all-staff meetings for over 800 employees nationwide and other internal executive communicationsRecruiter for the Marketing, Communications and Touchstone Energy (corporate branding) business unitsDeveloped award submissions resulting in NRECA being named one of the “Best Places to Work in Northern Virginia” (CARE Award) for the first time and 7th in Computerworld’s “Best Places to Work in IT”Increased internal customer satisfaction scores from 82% to 94% (the highest satisfaction score ever recorded)Developed new-hire onboarding materials and presented as a keynote speaker on this topic at NRECA’s Human Resources Conference (700+ attendees)

Washington, District Of Columbia

Organized research and other evidence as a part of the discovery process in large litigation cases. Assisted lead attorneys as necessary. Consistently earned performance bonuses and exceeded satisfaction metrics.

Bethesda, Maryland

Managed integrated communications, marketing and public/media relations for this boutique technology firm specializing in enterprise portals, web applications, website design, development, operations and maintenance. Supervised design team, ensuring deliverables aligned with and exceeded customer expectations and all deadlines were met. Represented the firm in local events including the Bethesda Chamber of Commerce. Clients included U.S. Department of Health and Human Services, U.S. Mint, BB&T bank.

Tulsa, Oklahoma

Developed and promoted national marketing and communications campaigns in partnership with major national sports sponsors (NFL, NASCAR, BASS, etc.) to increase traffic, sales and brand awareness of CITGO stations across the US. Created and edited content for website, intranet, employee and affiliate newsletters and other internal and external channels.

Tulsa, Oklahoma Area

(Known as WorldCom during my 1999-2001 tenure)Received WorldCom’s Outstanding Performance PR award (given to top 10% of PR staff)Worked with Chief Executive Officer, Chief Information Officer, Chief Technology Officer and other high profile executives to secure national and international media coverage of WorldCom's emerging network technologies; translated complex technical data into compelling stories for business and trade publications Partnered with major vendors (Siemens, Nortel, Fujitsu, etc.) to launch various international communications campaigns. Handled crisis communications during the aftermath of the 9/11 terrorist attacksHelped develop and implemented extensive crisis communications plans for presumptive Y2K eventFeatured in the 2000 'Generation d' ad campaign.Extensive customer/vendor relationship management experienceAnnual report production experience

Tulsa, Oklahoma

Secured high-profile media coverage in national print publications for start-up website, increasing hits over 1000% on a shoestring budget. Managed marketing strategy, communications and media relations programs to meet business development goals for all services and product lines, including medical records software systems for hospitals and physicians.

Tulsa, Oklahoma

Created and edited content for newsletter distributed to nearly 10,000 employees. Assisted with various communications and PR campaigns as well as local community engagement activities.

Tulsa, Oklahoma

Created content, contributed to layout and design, edited and distributed monthly member newsletter. Worked in conjunction with the Tulsa Chamber of Commerce, large corporate and individual donors, universities and other educational institutions, sports teams and other affiliates. Adhered to strict schedules and budgets. Coordinated large-scale events at multiple venues, including the PGA Tour Championship.

Professional Certificate, Energy Innovation And Emerging Technologies

Master Of Business Administration (Mba), International Business

On-site international studies in partnership with: - Universidad de Chile, Santiago - collaboration with the Central bank of Chile.

Ba, Communications

Activities and Societies: Mortar Board Honor Society, Student Government, University Ambassadors, Peer Advisor, Public Relations Student.