Ginny Mahaney Email & Phone Number

Raleigh, Nc, Us

Cary, Nc

Continuing my previous role at Smartlink on a fractional basis.

Cary, North Carolina

As CCO at Smartlink Health, I drive growth and market expansion by leading our sales and marketing teams. Our innovative integration and value-based solutions help ACOs and their member providers succeed under value-based payment models.I joined Smartlink prior to the commercial launch of the company, building the marketing function from the ground up. In May 2018, I took over sales leadership. During my time at Smartlink I've led the go to market strategy, launched multiple… Show more As CCO at Smartlink Health, I drive growth and market expansion by leading our sales and marketing teams. Our innovative integration and value-based solutions help ACOs and their member providers succeed under value-based payment models.I joined Smartlink prior to the commercial launch of the company, building the marketing function from the ground up. In May 2018, I took over sales leadership. During my time at Smartlink I've led the go to market strategy, launched multiple products, have been deeply involved in product strategy, rebranded the company, and presented at conferences and to potential investors. Since taking over the sales team, we've closed a number of strategic accounts, including Henry Schein, SAS/NC HealthConnex, Manifest Medex, Lumeris, and Evolent. Show less

Cary, Nc

Responsible for the go to market strategy. Built a marketing team and lead generation engine tightly aligned with the sales team. Implemented Salesforce and marketing automation, initial website and several redesigns, and launched multiple products along the way. Established the company as a thought leader through webinars and content marketing. We successfully closed a number of high profile accounts and secured the equivalent of both an A and B round of funding during my time in this role.

Raleigh, Nc

SalesSparx, LLC, an international sales acceleration company that helps high potential companies become market leaders by helping them sell more, faster. Sales acceleration is driven by SalesSparx's proprietary FUSE (Focus, Unite, Sell, Expand) process. Sales FUSE aligns your offerings with customer priorities and accelerates GTM execution to scale sales and customer success. We stay with you to help execute your plan, fill resource gaps, train your team, and adjust as needed based on market… Show more SalesSparx, LLC, an international sales acceleration company that helps high potential companies become market leaders by helping them sell more, faster. Sales acceleration is driven by SalesSparx's proprietary FUSE (Focus, Unite, Sell, Expand) process. Sales FUSE aligns your offerings with customer priorities and accelerates GTM execution to scale sales and customer success. We stay with you to help execute your plan, fill resource gaps, train your team, and adjust as needed based on market feedback. In my role as a Sales Acceleration VP, I collaborate with healthcare software, services and technology companies to craft go to market and sales acceleration strategies that deliver measurable growth. I am certified in the FUSE (tm) Go-To-Market Acceleration Process and Shared Vision Selling (tm). Show less

Cary, Nc

Infina Connect is the leading provider of cloud-based referral coordination solutions, and the first to be adopted by a majority of providers across a major metropolitan area. Infina empowers providers to electronically perform closed loop referrals and coordinate care across the continuum, which is vital to ensuring patients are guided to high quality-high value specialists and ancillary providers.Infina Connect is Smartlink's sister company, and is co-located in the same office. In… Show more Infina Connect is the leading provider of cloud-based referral coordination solutions, and the first to be adopted by a majority of providers across a major metropolitan area. Infina empowers providers to electronically perform closed loop referrals and coordinate care across the continuum, which is vital to ensuring patients are guided to high quality-high value specialists and ancillary providers.Infina Connect is Smartlink's sister company, and is co-located in the same office. In addition to my full time role at Smartlink, I've supported Infina in a part-time capacity to build the marketing function, including positioning, website, PR, product marketing, lead generation, events, sales enablement, and overall brand building. Show less

Cary, Nc

Samanage is a start up company that provides cloud-based service desk and asset management software, helping organizations manage their assets and respond quickly and efficiently to internal service requests. Responsible for developing and executing strategic marketing programs and sales tools to support growth trajectory. Built a marketing team and launched new integrated marketing initiatives including email marketing, nurturing programs, webinars, and thought leadership content… Show more Samanage is a start up company that provides cloud-based service desk and asset management software, helping organizations manage their assets and respond quickly and efficiently to internal service requests. Responsible for developing and executing strategic marketing programs and sales tools to support growth trajectory. Built a marketing team and launched new integrated marketing initiatives including email marketing, nurturing programs, webinars, and thought leadership content promoted via a variety of content distribution channels. Elevated brand awareness through compelling customer stories, increased PR, analyst relations, product reviews, and awards. Show less

Durham, Nc

Parata Systems provides powerful pharmacy automation and medication packaging technologies that improve dispensing safety, productivity, and medication adherence. In partnership with other members of the executive management team, responsible for defining corporate goals and strategies to support business growth objectives. Develop and execute a clearly defined marketing and communications strategy to support corporate goals and enhance brand equity and awareness. Lead and manage… Show more Parata Systems provides powerful pharmacy automation and medication packaging technologies that improve dispensing safety, productivity, and medication adherence. In partnership with other members of the executive management team, responsible for defining corporate goals and strategies to support business growth objectives. Develop and execute a clearly defined marketing and communications strategy to support corporate goals and enhance brand equity and awareness. Lead and manage Product Management, Product Marketing, Market/Competitive Intelligence, Public Relations, Marketing Communications, Online Marketing, Event Marketing, Lead Development, and Creative Services.After taking the helm as Vice President of Marketing and Product Management at Parata Systems, I built and cultivated a highly talented marketing team. Using the Pragmatic Marketing framework, I created the foundational structure and processes around this newly formed team to facilitate change management, achieve deeper organizational alignment, and accelerate the growth of the business. Show less

Allscripts (NASDAQ: MDRX) provides innovative solutions that empower all stakeholders across the healthcare continuum to deliver world-class outcomes. The company's clinical, financial, connectivity and information solutions for hospitals, physicians and post-acute organizations are the essential technologies that enable a connected healthcare community. December, 2011 to Nov 2012 - Responsible for Clinical & Business solutions marketing for the $600M Acute Segment. Manage a 6 person… Show more Allscripts (NASDAQ: MDRX) provides innovative solutions that empower all stakeholders across the healthcare continuum to deliver world-class outcomes. The company's clinical, financial, connectivity and information solutions for hospitals, physicians and post-acute organizations are the essential technologies that enable a connected healthcare community. December, 2011 to Nov 2012 - Responsible for Clinical & Business solutions marketing for the $600M Acute Segment. Manage a 6 person team including product marketing and segment marketing. Develop and execute strategy for net new and current client marketing initiatives including new product launch initiatives, positioning, messaging, sales enablement, integrated campaigns (awareness, demand gen, and lead gen), strategic events, trade shows, retention initiatives, client communications, and cross sell.September, 2010 to December, 2011 - Responsible for the current client segment, a $550M segment that includes Ambulatory & Acute clients. Managed a team of 5 individuals. Responsible for development, implementation, and ongoing support of current client segment strategy and programs including campaigns, cross sell/up-sell, sales enablement, retention, community development, and penetration. Show less

Developed and executed launch strategies, impactful campaigns, websites, and processes for BtoB software and services companies. Highlights include: - Developed launch plan for a Swedish software company’s entry into the U.S. market. - Developed go to market strategy for a start-up ITSM training company. Project encompassed website, PPC, landing pages, marketing collateral, email, CRM, and lead management/nurturing process. - Development and execution of integrated… Show more Developed and executed launch strategies, impactful campaigns, websites, and processes for BtoB software and services companies. Highlights include: - Developed launch plan for a Swedish software company’s entry into the U.S. market. - Developed go to market strategy for a start-up ITSM training company. Project encompassed website, PPC, landing pages, marketing collateral, email, CRM, and lead management/nurturing process. - Development and execution of integrated, syndicated channel marketing campaigns for a Fortune 50 company and a one billion dollar software company. Show less

At the time of my tenure, QlikTech was the world’s fastest growing business intelligence software company, offering sophisticated and visual analysis and reporting solutions that are fast to develop and easy to maintain. Its award-winning flagship product, QlikView, uses patented, next-generation in-memory association technology. QlikView’s click-driven, visually interactive interface is simple for people to learn and use, so that better information is available to everyone. As Global… Show more At the time of my tenure, QlikTech was the world’s fastest growing business intelligence software company, offering sophisticated and visual analysis and reporting solutions that are fast to develop and easy to maintain. Its award-winning flagship product, QlikView, uses patented, next-generation in-memory association technology. QlikView’s click-driven, visually interactive interface is simple for people to learn and use, so that better information is available to everyone. As Global Director of Online Marketing, I was responsible for defining the global internet marketing strategy to increase awareness and lead generation for the company. This including hiring agencies and staff to support strategic initiatives, as well as project management of global website redesigns, new websites, SEM, SEO, global campaign development, global media planning, email marketing, webinars, social media, analytics and performance management.My innovative approach to online marketing was recognized in 2008, when Gartner specifically mentioned QlikTech’s “…clever use of the web as a channel to market…” in an unsolicited vendor review. In addition, campaigns that I developed and executed won the Davey Award in 2007, the Bronze Horizon Interactive Award in 2008, and was a finalist for the 2008 DMA International ECHO award. Show less

Responsible for developing and executing a sales and marketing strategy for the mid-Atlantic Region, targeting mid-size companies in functional areas such as finance, sales and operations.

Specialty sales representative for HP’s software products including security, IT infrastructure management, help desk, change management, and service management. Also defined a channel recruitment, development, and training strategy for the territory.1st place winner in 2002 Eastern Region Executive Presentation Competition. National recognition for aggressively teaming with Compaq and closing the first software deal in North America which leveraged the Compaq merger… Show more Specialty sales representative for HP’s software products including security, IT infrastructure management, help desk, change management, and service management. Also defined a channel recruitment, development, and training strategy for the territory.1st place winner in 2002 Eastern Region Executive Presentation Competition. National recognition for aggressively teaming with Compaq and closing the first software deal in North America which leveraged the Compaq merger. Consistently a top performer in the district, achieving 3x revenue growth during a recession. Show less

Responsible for developing new private sector clients in the Triangle area to include ERP (SAP, Peoplesoft, Oracle), CRM, Hosting, and Consulting Services. Experience selling into Telecom, Internet/Ecommerce, Finance, Manufacturing, and Pharmaceutical industries at the CXO level.Managed an average of 10 accounts at any one time with 30-40 people billing at these accounts working on a variety of projects.

Cold call into companies in the Automotive, Plastics, Stamping, and Consumer Products Industries to market my services and identify / qualify positions to recruit on as well as recruit new candidates.Honored as Account Executive of the Month four times for having the highest revenue in the branch.

Developed a new sales territory for Sutter’s durable medical equipment in the Triangle and eastern North Carolina. Responsible for sales to orthopedic physicians, hospitals and podiatrists, and service to hospitals and patients. Oversee three part-time contractors.National Sales Associate of the Year for 1994.Service Star Award for second quarter 1994.

Mba, Business, Marketing, Finance

Gnas, Pre-Vet, History

Activities and Societies: Alpha Phi Omega, Nittany Divers