Giulia Comarin Email & Phone Number

California, United States

São Paulo, Brasil

- Planned and executed marketing programs, coordinated internal teams, agencies, and alliances to drive business growth. Demonstrated a proven track record in developing project management skills and managing deliverables in a multi-stakeholder environment.- Led the planning and execution of field marketing strategies across LATAM to drive demand generation and accelerate business growth within key customer segments. Collaborated with cross-functional teams to ensure alignment with business priorities and deliver exceptional customer experiences.- Organized and managed high-impact marketing events, including trade shows, workshops, webinars and community engagement initiatives. Coordinated logistics, secured sponsorships, and executed promotional activities to maximize brand visibility and drive customer engagement.- Provided sales support through lead generation activities and marketing training sessions for sales teams across LATAM. Utilized CRM and analytics tools to track customer interactions, analyze sales data, and inform marketing strategies that align with sales objectives.- Implemented digital marketing initiatives, including social media campaigns, email marketing, and online advertising, to enhance brand visibility and drive customer engagement in the market. Leveraged analytics tools to measure campaign performance and optimize marketing efforts for maximum ROI- Worked closely with commercial teams to align field tactics with business priorities and ensure content relevance across marketing channels. Collaborated with senior leadership and stakeholders to develop strategic vision and initiatives that drive business growth in the region- Conducted market research and analysis to inform regional demand generation planning process, gaining deep understanding of business, customer targets, sales strategy, and pipeline dynamics. Analyzed the performance of end-to-end marketing campaigns, tracking business results with data-driven analysis to ensure ROI

- Led owned channels and marketplace marketing management, overseeing strategic planning and execution. - Collaborated with marketplaces to develop and execute digital and go-to-market campaigns, defining timelines, channels, merchandising, promotions, and customer value propositions. - Managed the Marketing and Customer Success budget, conducting forecasting and periodic reviews to ensure timely and quality delivery of actions. - Utilized data-analysis and best practices to optimize business decisions and maximize ROI. - Defined, implemented, and analyzed KPIs to measure campaign effectiveness, providing executive presentations to managers and directors. - Supervised a team of three individuals responsible for generating weekly reports on success indicators, including acquisition and retention activity, giving the support needed and constant feedback.- Planned and coordinated 360° marketing and communication plans, encompassing merchandising, promotions, events, product launches, brand calendar, media planning, and digital strategies. - Worked closely with PR, Product Management, UX, HR, and other stakeholders to ensure alignment and coherence across initiatives.Key Achievements- Coordinated 3 successful product launches.- Implemented A/B testing methodologies for app interface, email marketing campaigns and social media campaigns.- Led a team in the development and implementation of a social media strategy, resulting in an increase in engagement and follower growth across platforms.- Spearheaded a comprehensive bug-fixing initiative for the company's mobile app, collaborating closely with the development team to identify, prioritize, and resolve critical issues. Implemented a rigorous testing process and coordinated multiple rounds of bug fixes, resulting in a reduction in app crashes and a significant improvement in user satisfaction ratings on app stores.

- Spearheaded e-commerce strategic planning across multiple Latin American regions including Mexico, Colombia, Chile, Panama, Puerto Rico, and others. - Developed and executed merchandising actions and promotional campaigns to meet strategic and financial goals for product categories in each region. - Monitored and analyzed the performance of home pages, banners, landing pages, and website clicks to inform the development of new strategies and initiatives. - Led product launch planning and seasonal calendar management to optimize sales and visibility. - Conducted supportability and pricing analysis to identify products for promotion, ensuring competitiveness and profitability. - Mapped customer experiences to identify and capitalize on opportunities for enhancing digital platforms. - Collaborated with web designers and frontend teams to continually improve website navigation and user experience. - Maintained a competitive intelligence framework to ensure the brand's positioning as a leader and enhance attractiveness to consumers.Key Achievements- Contributed to 2% increase in product sales through strategic pricing analysis and promotional campaigns.

- Managed product line strategy for Displays and Client Peripherals targeting the B2B market within the Brazil Field Marketing team. - Led strategic planning and coordinated comprehensive 360° marketing and communication plans, encompassing merchandising, promotions, events, webinars, product launches, brand calendar, media planning, inbound marketing, demand generation digital strategies, and special projects to meet strategic and financial objectives. - Managed marketing and media investments, conducting regular reviews to ensure timely and quality delivery of actions, while also spearheading ROI testing and measurement to refine strategies. - Established, implemented, and monitored KPIs to optimize campaign execution, meticulously analyzing results and tracking indicators to deliver insightful executive presentations. - Cultivated and managed relationships with 3 advertising agencies and external suppliers, fostering alignment with cross-functional teams including global digital, Public Relations, BI, Sales, and other marketing units. - Represented Dell in pivotal partner meetings and nurtured collaborative partnerships throughout the go-to-market and customer activation lifecycle. - Demonstrated adept crisis management and administrative capabilities.Key Achievements- Optimized marketing investments, reducing the budget by 8% while prioritizing LATAM execution. - Successfully implemented a new online virtualization tool for the product showroom, launched just weeks before the COVID-19 pandemic, enabling remote customer visits.

Eldorado Do Sul, Rio Grande Do Sul

- Managed brand portfolios and social media presence within the health, beauty, and fashion sectors, actively engaging in the cultivation and maintenance of brand identities across digital platforms.- Developed, implemented, and managed strategies for customers digital channels, ensuring alignment with brand objectives. - Conducted strategic planning and content production, including brand launch initiatives, awareness campaigns, and special projects. - Managed project schedules, deliveries, and campaigns, maintaining strict budget control and event management.Key Achievements- Facilitated the successful introduction of a brand into the Brazilian market.- Drove an increase in monthly revenue for 4 customers through effective merchandising and product marketing strategies.

Porto Alegre

- Contributed to the development of brand strategies as a marketing intern, gaining hands-on experience in crafting effective approaches to enhance brand identity and reach.- Engaged in strategic planning to develop and reinforce brand presence in the market, with a focus on enhancing Brand Equity through targeted marketing activities. - Produced compelling content for digital platforms and prepared detailed briefings to support marketing efforts. - Monitored the performance of social media campaigns, analyzing KPIs and optimizing media investments for maximum impact.Key Achievements- Conducted 10 market surveys to gain customer insights.

Porto Alegre E Região, Brasil

- Led strategic planning efforts for digital channels, leveraging insights to craft impactful marketing strategies tailored for B2C customers. - Monitored schedules aligned with client objectives, platforms, and targets. Proactively tracked and analyzed the outcomes of digital initiatives, identifying emerging opportunities and trends, while benchmarking industry best practices to drive innovation and optimize performance.Key Achievements- Successfully launched a new product, oversaw packaging content development and ecommerce initiatives.

Master Of Business Administration - Mba, Mba In Digital Business

Bacharelado, Publicidade E Propaganda

Activities and Societies: Participação na empresa junior Co.De Comunicação e Design como responsável pelo planejamento e inteligência.