Gladys Cheng Email & Phone Number

Daytona Beach, Florida, Us

Daytona Beach, Florida, Us

-Developed and pitched NASCAR-related feature films and shows with studios, networks and production companies. Successful partnerships include Steven Soderbergh “Logan Lucky,”, Netflix’s Kevin James “The Crew”, USA’s “Race to the Championship” and integrations with Disney’s “Cars 3”, “Vanderpump Rules”, “The Daily Show”. -Founding member of NASCAR’s internal diversity initiatives, including the ban of the Cofederate flags at track. -Pitched 80-100+ existing shows, networks, and producers to generate TV, film, and digital content integration opportunities for NASCAR storylines, drivers, tracks and industry yearly. -Managed strategic partners and network/social accounts, Disney, Nickelodeon, Netflix, NBC, FOX, Viacom, Tik Tok to develop new shows and provide talents for existing shows.-Oversaw 50+ integration productions yearly from the conception of an idea to the final product including coordinating all at-track productions, managing brand representation and legal agreements.-Hosted numerous celebrities and athletes at track, ensuring VIP experiences. -Drove revenue with third party productions purchasing ads, at-track activations, track and race car rentals. -Drove business to teams for car wraps and equipment rentals. -Special appearances as "Victory Lane" (mascot) at events.

Daytona Beach, Florida, Us

Nascar Productions, an Emmy-winning full-service video, and digital production company.-Implemented and communicated new workflows and clear communications for NASCAR Productions.-Wrote RFPs and interviewed production companies to create new creative properties for NASCAR.-Worked closely with our premier partners and 47 official sponsors to fulfill their content needs which included long-form to sitcoms to reality TV and live stream shows at-track.

Daytona Beach, Florida, Us

Integration and Content Development.-Proposed and implemented green initiatives for the league, including winning NASCAR’s Green Award 2013 for sustainable ideas.

Los Angeles, Ca, Us

Account: Red Bull-Primary contact for clients, overseeing digital event branding campaigns and integrated occasion campaigns for Red Bull US and international.-Worked closely with Red Bull to develop their new Retail Marketing department for digital and point of sale.-Hired employees to develop the account management team and managed the development of agency processes and training programs.-Responsible for online media, social, mobile, digital engagement, TV, radio and out-of-home advertising from strategy to production.

San Francisco, California, Us

Account: Xbox 360 Global-Launched Xbox Kinect Global; sold 8MM units which exceeded sales goals by 60%. -Led Global Xbox 360 platform and 1st/2nd party titles’ integrated campaigns internationally.-Worked closely with Planners on brief development and media teams on creative and media integration.-Led the development of TV, print and interactive projects from shoot to execution.

New York, Ny, Us

Account: Microsoft Global -Worked as primary contact for 11 international subsidiaries for 2018 Microsoft Office for Mac and Office 2007 to ensure creative consistency for the global launch.-Launched the digital campaign that exceeded frequency and efficiency goals that reached a volume of 14.5 MM unique users.-Oversaw creative and production teams to develop site architecture and executions for five web film and banners.-Led the development and production of print production in major national newspapers, magazines and out-of-home placements.-Collaborated with CRM, Retail, Online & Web teams to ensure campaign elements are properly integrated.

Account: Dell Computers -Worked with client on print and out-of-home advertising on the Public sector which includes Federal, Military, State & Local Government, Healthcare, Higher Education and K‐12. -Global Initiatives

Account: Burger King-Supported the Field Marketing team for the West, Midwest, and Mountain regions.-Attended and worked with 100+ franchisees at regional meetings.

New York, Ny, Us

Account: Burger King-Field Marketing, West Division

-Generate and update website content. -Plan, define and implement website changes and functional improvements.

Account: McDonald’sAAAA MAIP Intern-General account management and specifically worked on the launch of the new salads.

-Analyze conclusion and trends in gallery survey for Annual Report.-Design posters and invitations for all exhibitions and assisted with preparing exhibitions.

Bba, Marketing & Visual Communications

Fashion & Jewelry Design

Yoga Instruction

High School Diploma