Gladys Lau Email & Phone Number

San Francisco Bay Area

Waterloo, On, Ca

Driving strategic initiatives that shape the future of OpenText, with a focus on analyzing, standardizing, and digitizing processes to support our SaaS cultural and business transformation. Proven experience in managing enterprise-level technology projects across key functions, including Sales Operations, Marketing, Analyst Relations, Customer Experience, and Legal.- Accelerating SaaS growth by building a foundation that reaches new audiences through integrated digital marketing.- Championing a customer-first mindset by planning and executing a modernized Customer Experience model.- Establishing clear performance metrics to consistently measure SaaS success across all business units.

TRAC is a quant VC firm with predictive technology to identify and help early-stage startups become market leaders. Hired with a primary mandate to orchestrate substantial growth across the business, my focus for Trac is marketing, communications, and back-office operations.- Successfully rolled out Carta, an equity management cloud solution for Venture Capital- Managed social media presence for inaugural Business Insider feature article - Designed first competitive employee equity program for healthcare

Austin, Texas, Us

A business transformation leader with proven methods and outcomes that help organizations operate with more agility and at scale. Ability to understand and manage the macro business context and translate into team level objectives. Collaborate directly with executive leadership on strategic marketing priorities to deliver on their business charter.- Established product launch methodology to drive market awareness - Set framework for integrated approach on customer acquisition advocacy programs- Driven to challenge the status-quo on marketing strategy and operations; do more, do better

Austin, Texas, Us

As the head of corporate marketing for mergers and acquisitions, our team made a significant impact on Oracle’s growth. With investments of $60B on over 100 acquisitions, Oracle has created a tech stack that provides companies with a choice of leading apps and tech to support their most innovative growth objectives. Responsible for motivating a cross-functional team to deliver on integration strategy, orchestrating multi-channel marketing and tech alignment and supporting new GTM sales and marketing models.

Austin, Texas, Us

Tapped to join Oracle to drive the company’s strategy to win in Retail. After several successful acquisitions and a strategic vertical go-to-market plan, Oracle Retail became the definitive solution for retailers around the globe. The retail model is used today as the foundation for new industry rollouts.

• Implemented a strategic account-based marketing program to produce higher quality leads which resulted in higher conversion rates in a shorter period of time • Produced customer marketing campaigns that sparked a new entry into nurture programs • Delivered company’s user conference in under 60 days with quality content and a strong return on investment