Gail Lee Email & Phone Number

STRATEGIC MARKETING AND COMMUNICATIONS PROFESSIONAL FOCUSED ON TRANSPARENCY, ENGAGEMENT AND EMPOWERMENT TO ACHIEVE BUSINESS GOALS. A versatile communicator who excells at developing meaningful marketing communications that promote value proposition, brand and benefit. Known for delivering transparent, creative marketing projects on time, on target and on budget. Content management: Collateral, advertising, PR, email, web, social media, industry meetings and client events, case studies, testimonials and internal support and training. PROJECT AND PRODUCT MARKETING LEADERSHIP: • Developed and guided the successful marketing launch of TSYS's healthcare start-up division, marketing payment processing for HSAs, HRAs, FSAs and wellness incentives, delivering marketing to win 3 premier competitive accounts. • Redesigned national marketing and communications collateral and strategy for Anchor Wall's landscape hard goods dealer channel increasing participation by 40% and saving 50% in costs.• Managed a 1M account, $2B checking portfolio, leading cross-functional team in portfolio repositioning, converting 300,000 acquired accounts, cutting loss leading account expense by $500,000 annually.• Led the establishment of system-wide standards and specifications for visual merchandising in branches across the U.S., reducing promotional expenses by 30%.SPECIALTIES: Start-up and launch marketingEnergy Efficiency CommunicationsFinancial Services/Electronic payment processingHealth, wealth and wellness engagementHorticultureSKILLS and EXPERIENCE:Brand managementB2B and B2C communication planning and content development Situation analysis/problem resolutionEvent and meeting planning, sponsorship managementDigital and social media content developmentBusiness analysis fundamentalsStrategic and creative ideation

Listed skills include Marketing Communications, Brand Management, Social Media, Project Management, and 26 others.

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  University Of Minnesota-Twin Cities

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