Senior Growth Manager
Current
Aug 2024 - Present
Who is Glen Nicholas Lim? Overview
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Quick answer
Glen Nicholas Lim is listed as Performance Marketing @ Workato at Workato, based in Singapore, Singapore, Singapore. AeroLeads shows a matched LinkedIn profile for Glen Nicholas Lim.
Glen Nicholas Lim previously worked as Senior Growth Manager at Workato and Growth Manager at Workato. Glen Nicholas Lim holds Bachelor Of Business Administration (B.B.A.), Marketing from National University Of Singapore.
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Workato
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Profile bio
About Glen Nicholas Lim
Strategic and data-driven Senior Performance Marketing Manager with 5+ years in B2B SaaS, instrumental in growing a Series A startup into multibillion-dollar enterprise. Proven track record in leading global digital marketing initiatives, managing multimillion-dollar budgets, and delivering substantial ROAS across North America, Europe, and Asia. Adept at leveraging analytics for business decision optimisation and fostering cross-functional collaboration to meet and exceed business objectives.
Current workplace
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8 roles
Glen Nicholas Lim work experience
A career timeline built from the work history available for this profile.
Growth Manager
- Oversee a multi-million global paid budget, optimising spend across Google, Linkedin, and more
- Led and executed a performance marketing framework to double ROAS and improve pipeline efficiency by 254% over 12 months
- Managed diverse advertising platforms, including Demandbase and Gartner Digital Markets; pioneering the adoption of new platform features, significantly boosting lead generation efforts
- Collaborated with demand generation, product marketing, and content teams to synchronise marketing efforts, resulting in a unified approach that lifted social media attributed demo requests by 113%
- Designed and implemented first conversational marketing channel, contributing $2M+ ARR in 1st year
Aug 2020 - Jul 2024
Marketing Operations Associate
- Oversaw Workato’s marketing channel funnel performance, CRM (SFDC), and MAP (MKTO), and digital assets to capture, qualify, and manage leads
- Operationalised marketing funnels and developed automated scaled solutions for growth channels to nurture leads, drive engagement, and deliver revenue impacting marketing programs
Aug 2018 - Jul 2020
Marketing Operations Intern
- Set up the first marketing operations function, implementing Marketo, along with numerous marketing automation processes leveraging Workato iPaaS
- Executed lead generation campaigns of packaged app solution products on 3rd party marketplaces, overseeing a 75% increase in listing engagement, and 20% increase in positive reviews submissions
Aug 2017 - Jul 2018
Growth Marketing Intern
- Spearheaded company's first email marketing program with an average open rate of 35%
May 2017 - Jul 2017
Growth Marketing & Operations Intern
- Optimised online conversion funnels to increase GMV by 57% and grow user base by 76%
- Led user behaviour analysis to implement website changes, increasing project listing views by 1580%
- Created the first Mandarin customer service program
Sep 2016 - Dec 2016
Investment Analyst (Intern)
- Worked closely with principal fund manager to manage deal flow and monitor current investment portfolio
- Performed due diligence on investment targets and debt restructuring programs
Mar 2015 - Jun 2015
Musician
- Represented Singapore with the SAF Central band (the SAF's premier band) to reach out to international audiences through musical performance and military discipline.
- Performances include Scotland (the Royal Edinburgh Military Tattoo 2014), Switzerland (Basel Tattoo 2014), Vietnam, Malaysia, and Germany.
- Graduated with Merit from the Basic Military Musician Course
Feb 2013 - Jan 2015
Team & coworkers
Colleagues at Workato
Other employees you can reach at workato.com. View company contacts →
EM
Enrique Martinez Iii
Colleague at Workato
Los Angeles Metropolitan Area, United States
View →
MJ
Matias Juan
Colleague at Workato
Greater Buenos Aires, Argentina
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AB
Abegaile Baring
Colleague at Workato
Calabarzon, Philippines, Philippines
View →
SB
Supratik Banerjee
Colleague at Workato
San Diego, California, United States, United States
View →
SF
Sean Fotoohi
Colleague at Workato
Redwood City, California, United States, United States
View →
VA
Vasilchenko Anton
Colleague at Workato
Yerevan, Yerevan, Armenia, Armenia
View →
AE
Alvin Ee
Colleague at Workato
Singapore, Singapore
View →
KC
Kate Clark
Colleague at Workato
San Diego, California, United States, United States
View →
MS
Michael Söderholm
Colleague at Workato
Greater Stockholm Metropolitan Area, Sweden
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NL
Nam Le
Colleague at Workato
Denver, Colorado, United States, United States
View →
Enrique Martinez Iii
Colleague at Workato
Los Angeles Metropolitan Area, United States
View →
MJ
Matias Juan
Colleague at Workato
Greater Buenos Aires, Argentina
View →
AB
Abegaile Baring
Colleague at Workato
Calabarzon, Philippines, Philippines
View →
SB
Supratik Banerjee
Colleague at Workato
San Diego, California, United States, United States
View →
SF
Sean Fotoohi
Colleague at Workato
Redwood City, California, United States, United States
View →
VA
Vasilchenko Anton
Colleague at Workato
Yerevan, Yerevan, Armenia, Armenia
View →
AE
Alvin Ee
Colleague at Workato
Singapore, Singapore
View →
KC
Kate Clark
Colleague at Workato
San Diego, California, United States, United States
View →
MS
Michael Söderholm
Colleague at Workato
Greater Stockholm Metropolitan Area, Sweden
View →
NL
Nam Le
Colleague at Workato
Denver, Colorado, United States, United States
View →
3 education records
Glen Nicholas Lim education
Bachelor Of Business Administration (B.B.A.), Marketing
National University Of Singapore
Noc Silicon Valley, Batch 32
Nus Overseas Colleges
Education record
Nanyang Junior College
FAQ
Frequently asked questions about Glen Nicholas Lim
Quick answers generated from the profile data available on this page.
What company does Glen Nicholas Lim work for?
Glen Nicholas Lim works for Workato.
What is Glen Nicholas Lim's role at Workato?
Glen Nicholas Lim is listed as Performance Marketing @ Workato at Workato.
Where is Glen Nicholas Lim based?
Glen Nicholas Lim is based in Singapore, Singapore, Singapore while working with Workato.
What companies has Glen Nicholas Lim worked for?
Glen Nicholas Lim has worked for Workato, Pearcomms, Pegaxis, Tremendous Asia Partners, and Singapore Armed Forces Central Band.
Who are Glen Nicholas Lim's colleagues at Workato?
Glen Nicholas Lim's colleagues at Workato include Enrique Martinez Iii, Matias Juan, Abegaile Baring, Supratik Banerjee, and Sean Fotoohi.
How can I contact Glen Nicholas Lim?
You can use AeroLeads to view verified contact signals for Glen Nicholas Lim at Workato, including work email, phone, and LinkedIn data when available.
What schools did Glen Nicholas Lim attend?
Glen Nicholas Lim holds Bachelor Of Business Administration (B.B.A.), Marketing from National University Of Singapore.
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