"After decades in publishing and having helped create many New York Times bestsellers (including my memoir), I thought I knew everything there was to know about book publishing. But BenBella showed me something new. BenBella is to publishing what Southwest Airlines is to aviation. They redefine the industry paradigm. In a profession that has not distinguished itself in decades, this independent publisher is changing the way the book business works. They are the future of publishing.”- Jodee Blanco, New York Times bestselling author and publishing industry consultantFounded and runs one of the leading independent publishers, with 35 national bestsellers and over $100 million in revenue generated. Distributed by Penguin Random House.Fifteen years of management consulting, then reinvention as a book publisher. BenBella was formed to bring cutting-edge marketing and technology ideas to publishing. BenBella's success is based on three core principles. One, careful acquisition of a limited number of excellent projects. Two, a culture and team that support genuine author-publisher collaboration in every aspect of the publishing process. Three, a deep commitment to marketing that extends from acquisition and editorial to cover design and marketing.BenBella Books is a publishing boutique that aims to be the publisher of choice for a select group of authors who value personal attention, a partnership philosophy, flexibility, and a creative approach to marketing.On certain high-potential projects, BenBella offers extraordinary royalties that are significantly better than those offered by the large publishing houses.