Partner Advisor @ Google
CurrentConsultant role at Google, specifically for advertisers in the Australian and New Zealand Market. Strategised with Google Partners on structuring of SEM Campaigns and Keyword Research/ Ad Copy to improve Quality Score. Performance reporting analysing CTR, CPC and ROI while ensuring proper Conversion tracking & Analysis. Keeping abreast on the latest trends, features and Seasonal Moments to optimize on Bid Management & Compliance.