Guillaume Orain Email & Phone Number

Sunnyvale, CA, US

New York, NY, US

• Built multi-billion dollar personalized commerce marketplace by leading team of product managers, engineers, designers and data scientists
• Created million dollar ARR product line by building customer acquisition and measurement tool quantifying the effectiveness of discount/ cash-back campaigns on consumer behavior.
• Accelerated customer acquisition and signed half of Fortune-100 marketers in six months by surfacing trade-offs between sales and profitability, new user growth and CAC, and estimating campaign effectiveness towards.
• Grew usage of the mobile link optimization product by pivoting from a 1:1 partnership-based link management tool to a 1:n universal commerce browser.
• Grew advertiser count multiple X with exceptional close and upset rates by shipping Button Audiences, offering brands a growth lever of 140% median GMS uplift within bounds of profitability, 12:1 avg ROAS ($GRPN, $UBER.
• Generated double digit revenue per user lift for loyalty publishers by building Machine Learning relevance engine optimizing the offers shown to consumers.

New York, NY, US

Created multi-million dollar product line growing 50% YoY leading team of 70 across NYC, SF, Beijing, Paris to build the largest premium video ad exchange.Leading team to deliver the best unified programmatic product for all of FreeWheel's hundreds of customers across TV and digital segments

New York, NY, US

• Grew team over 2 years to build FreeWheel’s fastest-growing product line, leading programmatic product governing several million dollar daily gross revenue.
• Addressed broadcaster opportunity of undermonetized inventory by shipping FreeWheel’s beta programmatic product in 4 months integrating third-party SSP over standard VAST ad serving protocol.
• Iterated on programmatic video product by leading deep integration of adserving and SSP stacks following acquisition of StickyAds to handle 800m daily bid requests in < 400ms.
• Shipped TV grade SSP in 12 months by designing from scratch native SSP product able to perform unified knapsack decisioning across direct and programmatic, millions in live event concurrency, set-top-box support.
• Brought-to-market true programmatic guaranteed product by bringing DSP partners to support creative ingest API and enforce always-on bidding, and modifying knapsack algorithm to guarantee inventory supply.Reported to.

New York, NY, US

New York, US

- Represented FreeWheel at IAB Tech Lab for Audio & Video, Mobile and Programmatic Working Groups- Played key role in OpenRTB 3.0 separating the transaction protocol (OpenRTB 3.0) from the specification of the media transacted (AdCOM 1.0), from the creative approval specification (Ad Management API 1.0 Beta, specifically needed for Programmatic Direct).

• Reported to SVP of Product. Led team of 5. Nantmobile was the “browser of the physical world”
• Led team of 5 engineers through scaling of recognition engine to 20m requests per second on 250 channels.
• Improved average detection time by 23% by establishing tests leading to lowering initial loading time by 50%.
• Developed video timeline editing web app for brands and content owners to create and manage mobile responses to show when users identify the video from their mobile app using proprietary SDK.Co-founded iDSCREEN. Led.
• Led team of 1 designer, 1 PM, 5 engineers to build drive-to-web effectiveness measurement tool by developing TV ad tracking system analyzing 14m spots from 2k+ brands on 250 channels
• Acquired first 2 customers prior to API release by offering weekly newsletter report to 20 prospects with their effective TV ad schedule against competitors and industry baseline across 30 channels.

• iDSCREEN is a web and API tool to detect, catalog and track TV ads in real-time.
• Led team of seven (one designer, one PM, five engineers) to build the first real time TV ad tracking system analyzing 14M+ spots from 2,300 brands on 250 channels for reporting and synchronizing digital ad buying.
• Acquired initial two customers prior to API launch by launching minimum viable product weekly newsletter to 20 prospects with their effective TV ad schedule against competitors and industry across 30 channels.
• Developed data-driven media planning tool by adding brand affinity data from social analytics partner on top of proprietary TV spot mappings to measure brand affinity of TV audience and optimize buying.
• Designed metatagging dashboard and third-party API integrations to append social media accounts to ads in database and automatically pull offers from price comparison tools and offer aggregators.
• Built prototype of mobile app for users to browse offers about ads airing and alert them when show resumes.

• TvTak is an instant mobile video recognition platform powered by computer vision.
• Launched mobile SDK powering 10 consumer apps with over 100k users, growing revenue to $110k.
• Developed self-serve SDK delivery, downloaded by over 150 developers.
• Built mobile app experiment of 50k users, 80% pointing to detect ads, as part of PepsiCo Innovation Award.

New York, NY, US

IEOR 3658 Probability for Engineers IEOR 4307 Statistics & Data AnalysisProf Mariana Olvera

Palo Alto, CA, US

Co-founded forum for student-university collaboration in $15M university merger Paris-Saclay while in school.

Gif-sur-Yvette, île-de-france, FR

Ms, Management Science And Engineering

Ms, Applied Mathematics