☆ Gloria Lin Email & Phone Number

Purchase, Ny, Us

New York, Ny, Us

Focused on growing strategic third-party partnerships with key payment service providers and fintechs (Square, Stripe etc.)

New York, Ny, Us

Full ownership of multi-million dollar strategic annual plans for B2C and B2B marketing for Amex Cardmembers and merchants, including optimization of digital platforms to accelerate merchant coverage awareness/value and Cardmember engagement. Team awarded 2021 Canadian Marketing Association Gold and Silver Awards in the Financial Category for Shop Small program, that drove $69 million in spend for small businesses during Covid.

New York, Ny, Us

Head of Digital Acquisition strategies to lead channel optimization, marketing planning and deepen partnerships with 4 external insurance agencies. Delivered YOY revenue growth for insurance business, despite flat budgets, by optimizing search and display, and transforming site design and SEO strategies. Awarded 2 Amex 'Will to Win' Awards for for “Digitizing the Insurance Business” for the Travel Insurance website transformation (presented to the Amex Board) and “Great Leadership” for leading Campus Recruitment to build the largest full-time employee pipeline ever (volunteer role).

Toronto, Ontario, Ca

Full ownership for developing effective direct marketing plans that increased customer loyalty, share of wallet and lifetime customer value for TD Credit Cards, Insurance and Wealth businesses, across digital and direct channels. Designed and implemented innovative communications strategies to cross-sell, up-sell and retain customers throughout the lifecycle, based on understanding key customer insights.Expanded responsibility of managing and leading a growing team of 4 Associate Managers.

Toronto, Ontario, Ca

Championing successful acquisition direct marketing strategies for TD's Canadian businesses, with a focus on Credit Cards and Chequing. Leveraging direct mail, email, targeted advertising, OBTM and ATM channels to acquire new accounts and drive revenue.

Amsterdam, North Holland, Nl

1-year contract with full responsibility for strategic marketing and campaign execution across savings, investments and mutual fund products. Managing a direct report.Successful at increasing customer loyalty and profitability through innovative direct mail, social media, DRTV, mobile marketing and online initiatives. Overseeing national campaigns in English and French.

Sydney, Nsw, Au

Senior marketer supporting #1 credit card market share in Australia. Provided strategic marketing direction for portfolio management of 6 products across Visa, MasterCard and American Express.Main advisor to internal teams and financial services partners to achieve marketing ROI using direct mail, online and telemarketing channels.

Marketing specialist with overall responsibility for strategy, development, execution and post-analysis of acquisition and retention campaigns for MasterCard and insurance products. Implemented successful direct marketing, online, media, sponsorship and point-of-sale campaigns nationally.

Supported Public Affairs and Trade departments by promoting Canadian artists and companies. Created effective media releases, diplomatic material and business profiles that achieved Consulate's objectives.

Honours Ba, Criminology

Ma, International Communication

Post-Graduate Certificate Courses, Public Relations