Director Of Strategy And Design
CurrentShortly after joining the team, I helped spearhead ODG’s transformation from a design and web development company to a results-oriented creative and technology agency driven by strategy. Taking a holistic, problem-solving approach revolutionized the way that we, and our clients, do business. Today, our partners understand that a new look, website, or marketing campaign will do little to help them if their underlying strategy and messaging aren't sound. They look to us to find the right balance of tactics and tools.I lead client discovery and strategy, design all of the initial pieces that set the tone for the brand or project, and oversee and approve ongoing work by designers, vendors, suppliers, and developers. I design layouts, write award-winning copy, track analytics, tweak campaigns, and advise marketing managers on improving their KPIs. I take projects from concept to completion without missing a beat.Industries include financial, real estate, science and innovation, commercial, retail, non-profits, and B2B.