- Develop and launch content strategy for international fashion startup, working across teams and time zones to deliver targeted organic and paid content - Conduct primary and secondary research; analyze data to deliver actionable insights for marketing teams- Develop monthly creative briefs based on insights and oversee creative development and execution- Lead in-house public relations strategy and manage PR agency contract- Help develop the brand messaging and voice

- Develop marketing strategies and programs to increase awareness for Los Angeles’ fashion industry and drive pedestrian traffic to the 100-block district, which generates $10 billion a year in business- Lead communications efforts for $5 million organization - Manage relationships with PR agency, website developer, and various vendors

- Direct brand and "voice" strategy for the LA Fashion District- Develop and execute marketing and public relations strategies which resulted in -- 75.25% increase in users for www.fashiondistrict.org -- 249% increase in blog pageviews for www.fashiondistrict.org/blog- Create content strategy and manage social media accounts: Facebook, Instagram, Twitter, Pinterest and Snapchat- Secure coverage on national and local broadcast, print and online media resulting… Show more - Direct brand and "voice" strategy for the LA Fashion District- Develop and execute marketing and public relations strategies which resulted in -- 75.25% increase in users for www.fashiondistrict.org -- 249% increase in blog pageviews for www.fashiondistrict.org/blog- Create content strategy and manage social media accounts: Facebook, Instagram, Twitter, Pinterest and Snapchat- Secure coverage on national and local broadcast, print and online media resulting in over 91,000,000 impressions in the last year- Plan and execute special events such as pop-ups and art installations Show less

- Drafted and distributed weekly e-newsletters, quarterly newsletters, annual reports, and all other print collateral- Secured local and national media coverage, drafted and distributed press releases, and managed media relations- Managed social media accounts: Facebook, Twitter, Instagram, and Pinterest- Created original content for LA Fashion District blog, including photography

- Managed social media accounts for beauty and service industry clients, maintained monthly posting calendars and compiled monthly reports- Created original content for company and client blogs and maintained and updated client websites- Secured media and influencer coverage; drafted media alerts, press releases and bylines for major regional publications- Conducted primary and secondary market research to effectively pitch clients

- Assisted account executives in securing red carpet and editorial placements for high-end designers - Merchandised showroom and assisted with stylist press pulls- Compiled press coverage and press clipping reports for clients- Built, maintained, and updated client inventory and media contact databases

- Assisted in planning of commencement; managed staff and faculty regalia orders; maintained commencement website and budget records; served as point of contact for graduate students and participating faculty- Supervised student workers in day-of commencement tasks- Worked with event coordinators to organize events from initial conception to on-site event coordination - Managed Annenberg website events page - Trained new student workers in general administrative… Show more - Assisted in planning of commencement; managed staff and faculty regalia orders; maintained commencement website and budget records; served as point of contact for graduate students and participating faculty- Supervised student workers in day-of commencement tasks- Worked with event coordinators to organize events from initial conception to on-site event coordination - Managed Annenberg website events page - Trained new student workers in general administrative duties and web management system Show less