Gonul Reyhanoglu Email & Phone Number

California, United States

Boston, Ma, Us

Led end-to-end technical product implementation for the Customer Data and Engagement Hub, enabling companies to integrate customer data across channels, deliver advanced analytics, and engage customers to drive long-term value.Conducted architecture and functional design sessions with clients such as Lululemon, PVH, and Canada Goose, customizing solutions to meet client-specific requirements.Designed and optimized dashboards for customer segmentation and marketing performance tracking, providing key insights that supported strategic product enhancements and client success.Transformed and analyzed data by using SQL, reducing data discrepancies, and enabling accurate client insights. Collaborated with product managers, data scientists, and engineers, feeding client insights into the product development process to enhance platform functionality and alignment with customer needs.Performed design and code reviews across client implementations, achieving consistent optimization and improvement in platform performance and value delivery.

Boston, Ma, Us

Acquia acquired AgilOne in December 2019.

Sunnyvale, Ca, Us

Owned the technical aspects of the client implementations from start to finish and drove towards maximum value realization with the AgilOne Platform.Worked with clients to clarify requirements and navigate complex technical issues and integrated the clients’ data into AgilOne’s Hadoop-based Big Data platform.Completed a full implementation project from start to finish in less than 6 months.Participated in the continuous iterative improvement of the AgilOne product based on clients’ feedback.Designed an email campaign attribution reporting within the platform to report on past campaigns and help decide strategies for future campaigns.Worked with email service providers, web analytics, and web technologies to integrate clients’ data into AgiOne platform. Technologies worked on: SQL, Hadoop, Hive QL, Impala, Looker, the AgilOne REST APIs.

San Jose, California, Us

Gathered and documented business requirements from various stakeholders and worked with software teams and tested the outputs to ensure they work and comply with project requirements.Created report templates used in app.telesence.net (customer portal), dashboards for internal use, analyzed, and visualized company data.

Esentepe, İstanbul, Tr

Managed a 30+ member team responsible for retail banking products, increasing retail loan applications by 25% through innovative digital channels.Launched a digital banking platform, resulting in a 35% boost in customer profitability and a 20% reduction in operational costs.Designed customer segmentation strategies that improved marketing campaign performance by 40%.

Istanbul, 4. Levent, Tr

Spearheaded payroll customer acquisition strategies with a $100M yearly budget.Set the annual acquisition agenda, managed the budget, and established key performance indicators (KPIs) for payroll customer acquisition.Developed infrastructure for acquisition, including budget allocation, feasibility studies, MIS, and performance metrics.Tracked profitability targets by increasing customer revenue and reducing acquisition costs, achieving a 40% increase in profitability per customer.Developed an operation platform to streamline onboarding processes for payroll customers, ensuring efficiency and seamless experience.Managed key account performance and relationships, planning and executing corporate customer visits to strengthen partnerships.

Istanbul, 4. Levent, Tr

Developed bancassurance products that led to a 45% increase in sales and a 70% CAGR in commissions, establishing market leadership.Implemented a platform to launch new products, reducing product development time by 50%. Managed pricing, budgeting, MIS, marketing, infrastructure development, and 3rd party relationships.

Istanbul, 4. Levent, Tr

Developed and managed a suite of deposit, investment products, and fees & commissions systems, increasing revenue by 20% through optimization of product offerings.Designed and implemented a data-driven deposit infrastructure based on channel and segment-based parametric pricing models, resulting in a 15% increase in customer retention.Enhanced the efficiency of deposit systems, leading to a 25% boost in processing speed and an overall 10% improvement in deposit profitability.Developed a comprehensive banking fees and commissions system for all retail banking services, generating 10 new revenue streams.Spearheaded the development of a new bank statement system, which improved reporting accuracy and enhanced customer transparency, increasing customer satisfaction by 18%.Managed the creation of data-driven product marketing plans, campaign designs, and budgeting processes for deposit and investment products, driving an increase in campaign effectiveness by 22%.

Master Of Science - Ms, Software Engineering

Certificate Program, Database And Data Analytics

International Diploma Program, Marketing And Internship

B.A., Business Administration, Finance

Master’S Degree, Banking And Entrepreneurship