- Ideated & pitched new product exclusive programs, to Global Retail Sales Team members - Pitched & sold-in the exclusive programs to external retail partners, which contributed to $8M+ in incremental annual revenue across Amazon, Walmart, Target, and regional specialty retailers - Collaborated with 6 global cross-functional teams, to successfully concept, manufacture, relaunch, and sell-in Bakugan, which resulted in 40% YOY revenue growth for 3 consecutive years-… Show more - Ideated & pitched new product exclusive programs, to Global Retail Sales Team members - Pitched & sold-in the exclusive programs to external retail partners, which contributed to $8M+ in incremental annual revenue across Amazon, Walmart, Target, and regional specialty retailers - Collaborated with 6 global cross-functional teams, to successfully concept, manufacture, relaunch, and sell-in Bakugan, which resulted in 40% YOY revenue growth for 3 consecutive years- Collaborated w/ Entertainment Team, to synthesize Bakugan's animated episodic themes w/ brand direction Show less

- Managed the P&L statements, by strategically overseeing the product line development for the toy line.- Spearheaded specialty channel distribution strategy to grow revenue outside of mass retailers.- Crafted & pitched consumer product lines to internal executives to ensure internal alignment, prior to sell-in to Amazon, Walmart, Target, and regional specialty buyers - Collaborated with Spin Master Entertainment to ensure a dynamic show to shelf experience, for Bakugan… Show more - Managed the P&L statements, by strategically overseeing the product line development for the toy line.- Spearheaded specialty channel distribution strategy to grow revenue outside of mass retailers.- Crafted & pitched consumer product lines to internal executives to ensure internal alignment, prior to sell-in to Amazon, Walmart, Target, and regional specialty buyers - Collaborated with Spin Master Entertainment to ensure a dynamic show to shelf experience, for Bakugan animation series, on Cartoon Network, and assist in character development - Led cross-functional teams on product development and marketing strategy execution- Developed retailer exclusive product line architecture and marketing strategies Show less

- Oversaw a portfolio of 5 clients, for a media & tech partnerships agency- Developed business & digital marketing plans that highlighted client business goals, and explored synergy of potential strategic partnerships to accelerate vision- Implemented client strategy, which optimized resources, growth, and expanded brand awareness- Led two Google VR360 & Refinery29 campaigns which saved both clients over $30K of the allocated budget, and recruited influencer partners to… Show more - Oversaw a portfolio of 5 clients, for a media & tech partnerships agency- Developed business & digital marketing plans that highlighted client business goals, and explored synergy of potential strategic partnerships to accelerate vision- Implemented client strategy, which optimized resources, growth, and expanded brand awareness- Led two Google VR360 & Refinery29 campaigns which saved both clients over $30K of the allocated budget, and recruited influencer partners to reach over 20M+ consumers - Identify and cold pitch partnership opportunities that create key relationships with tech, media, editorial, and entertainment companies Show less

- Delivered results driven ad-solutions for a non-profit fitness & community rec. center start-up- Implemented a detailed digital strategy that increased the center’s online presence - Conducted competitive analyses, in order to develop customer acquisition & retention plans, which resulted in a 400%+ increase in membership over 9 months, and an increased revenue YOY by 35%+

- Founded a tech entertainment start-up, releasing an iOS mobile app to connect brands & celebrities with their fans & consumers, allowing interactions to be monetized- Led an international team of product developers, designers, and creatives leveraging project management tools like Basecamp & Evernote, to deliver three products and marketing campaigns, while communicating updates to key stakeholders- Developed & pitched creative ideas and strategies to raise over $300,000 in… Show more - Founded a tech entertainment start-up, releasing an iOS mobile app to connect brands & celebrities with their fans & consumers, allowing interactions to be monetized- Led an international team of product developers, designers, and creatives leveraging project management tools like Basecamp & Evernote, to deliver three products and marketing campaigns, while communicating updates to key stakeholders- Developed & pitched creative ideas and strategies to raise over $300,000 in seed funding - Directed and managed launch weekend festivities including three large scale experiential events attended by press, celebrities, and attendees of Budweiser's Made In America - Created advertising and entertainment solutions for the group visual messaging app Show less

- Tracked & reported monthly data metrics to Area Vice Presidents & Lead Partners to strategically increase company margin- Managed a major internal marketing case study through the organization of the operational and financial analyses of the company’s SurgiTrack Program - Drafted & managed sales proposals for national corporate accounts that maintained sales of over $8 million- Organized, compiled & integrated data and responses from field sales, legal, pricing, and… Show more - Tracked & reported monthly data metrics to Area Vice Presidents & Lead Partners to strategically increase company margin- Managed a major internal marketing case study through the organization of the operational and financial analyses of the company’s SurgiTrack Program - Drafted & managed sales proposals for national corporate accounts that maintained sales of over $8 million- Organized, compiled & integrated data and responses from field sales, legal, pricing, and distribution center teams for presentation of sales proposal to senior management, and participated in initial contract negotiations- Tracked & reported monthly data metrics for Area Vice Presidents & Lead Partners for the top 100 customer accounts, to strategically increase company margin- Updated & organized communication channels to the Sales Team Lead Partners over the top customer accounts, and implemented solutions to ensure sales force was holding clients accountable- Managed the project for a major internal marketing case study by organizing the operational and financial analyses of the company’s SurgiTrack Program, and evaluated customer’s in-hospital supply chain process - Analyzed assigned GPO’s in order to develop, manage and cultivate business- Assisted Corporate Account Directors in development of business plans for national groups Show less

- Assisted with the project management of the exit strategy for a third party order fulfillment vendor- Organized and led the electronic and paper data retention initiative as part of the exit strategy