Design and execute an integrated content and brand strategy that amplifies brand awareness, facilitates pipeline, and fosters sustainable customer engagement.

Define, manage, and optimize strategy for lead generation. Design, coordinate, execute and monitor campaign activities including email, webinars, content syndication, events, etc.

Designed and led the Content Marketing strategy. Established executed asset creation process creating compelling, well-integrated assets aimed at generating pipeline and facilitating the buyer's journey.

Promoted MedInformatix through a multi-faceted approach to marketing, specializing in cultivating customer contentment and leveraging this to elevate brand perception.  Responsibilities included developing and managing email campaigns, editing the company newsletter, composing website and user forum content, designing promotional media and collateral, coordinating social media outreach, and organizing our annual users conference.

Collaborated in creating marketing content and execute campaigns to promote the MedInformatix brand.

Directed a team of volunteers with the goal of evaluating UCLA CICARE compliance- a UCLA Health program dedicated to providing the hospital staff with guidelines for healthy patient interactions.  Contributed dashboard criteria used to evaluate the success of the program.