Grace Chen

Grace Chen Email and Phone Number

Consumer marketing insights and innovation manager @ HEINEKEN Taiwan
Grace Chen's Location
Taipei, Taipei City, Taiwan, Taiwan, Province of China
Grace Chen's Contact Details

Grace Chen personal email

n/a
About Grace Chen

Experienced professional of consumer insight and analysis with a demonstrated history of working in Life insurance, FMCG and market research industry. Strong marketing professional skilled in Business Planning and Strategy, Trend Analysis and Market Research.

Grace Chen's Current Company Details
HEINEKEN Taiwan

Heineken Taiwan

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Consumer marketing insights and innovation manager
Grace Chen Work Experience Details
  • Heineken Taiwan
    Consumer Marketing Insights And Innovation Manager
    Heineken Taiwan Aug 2022 - Present
    台灣 臺北市
    • Lead CMI function to discover consumer and market insights through various different data source in order to connect the dots and address business issues. • Lead Integrated Commercial Planning and support other strategic planning/ annual planning to drive company short-term/ long-term objective. • Coordinate and facilitate monthly commercial team forum to share market intelligence, review activation plan and commercial topics update to drive commercial decisions making. • Develop Taiwan NPI process and define clear RACI to governance the whole process and ensure NPI development is on track. • Set-up NPI team and lead cross function discussion between Supply Chain, Procurement, Marketing, Finance, Legal and Sales team to ensure transparent information and agility to adjust under constantly changing environment.
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  • Freelance
    Consumer Insight Consultant
    Freelance May 2021 - Aug 2022
    台灣 臺北市
    Freelance consultant who specialized on consumer and marketing insight generation to identify brand strategy
  • Cigna Taiwan Life Assurance Company Ltd.
    Senior Manager, Customer Value Proposition
    Cigna Taiwan Life Assurance Company Ltd. Oct 2018 - Apr 2021
    Taiwan
    • Life insurance industry trend and market movement analysis and monitoring to generate industry and competitor insights to support product development, product marketing and corporate business decision. • Observe the latest consumer and generation behavior, macroeconomics dynamic, insurance marketplace, competitors & Fin-tech/ Insure-tech movement to illustrate long-term trend, identify business opportunities and implications for the organization.• Cooperate with internal key stakeholders to plan and take lead in conducting desktop/customized research to collect consumer/customer insights, identify opportunity areas and address business issues.• Build up customer/ prospects research protocol and introduce online survey tool Qualtrics to conduct regular surveys among existing customers for insight generation, content exploration and engagement purpose. • Create product proposition based on market observation and consumer insights to support the strategic direction of product development.
  • Wavemaker
    Director, Analytics And Insight
    Wavemaker Jan 2018 - Sep 2018
    Taiwan
    • Lead Taiwan Analytic & Insight team as insight expert and build the capability of data analysis and insight generation to address business needs. • Cooperate with BU team to identify industry trend and discover consumer insights with internal data resources or desktop research to support business needs. • Planning tools management and necessary coaching for internal stakeholders.• Internal or external thought leadership through specific topic sharing and workshop facilitation to inspire new ideas or establish the capability of strategic thinking. • Publish Media Landscape based on the latest media trend and observation on semi-annual basis.• Necessary insight support on pitch or business review. • Research project coordination and management to ensure the outcome can tackle business issue.• Social listening by project basis.
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  • The Coca-Cola Company
    Manager, Knowledge & Insight
    The Coca-Cola Company Apr 2012 - Jan 2018
    Taipei City, Taiwan
    • Leading Knowledge & Insight team as the internal intelligence consultant and market insight expert.• Routine/ on-demand industry/ business review or brand performance analysis.• Industry/ company forecast estimation.• Insight generation through various tracking tools or ad-hoc projects for business issue and future strategy. • Internal workshop facilitation for NPD innovation, marketing research knowledge building and identifying business strategy, etc. • NPD/ IMC potential evaluation through various research methodologies.
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  • Tns Research International
    Project Manager
    Tns Research International Mar 2006 - Oct 2011
    Taipei City, Taiwan
    • Responsible for key accounts from FMCG, cosmetics, luxury and fashion industries.• Specialized in customized qualitative and quantitative marketing research; work independently for project management and report analysis. • Extensive experience in consumer U&A, shopper study, consumer insight, product test, concept test, etc.• Extensive experience in luxury/ cosmetic CRM projects, including callback study, mystery shopper survey, customer satisfaction quali research, etc. • Generating insights/ actionable recommendation from CRM projects to help clients improve service quality and enhance customer management. • Research project and preparing proposal/pitch based on clients’ objective and business needs.• Cross function coordination to ensure the result and deliverable quality.• Analyze clean data or qualitative results to generate user insights, actionable recommendation for client’s future marketing strategy
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Grace Chen Skills

Customer Insight Market Research Marketing Research Quantitative Research Consumer Behaviour Segmentation Focus Groups Qualitative Research Market Analysis Online Research Report Writing Strategic Planning Market Intelligence Brand Equity Fmcg Marketing Strategy

Grace Chen Education Details

Frequently Asked Questions about Grace Chen

What company does Grace Chen work for?

Grace Chen works for Heineken Taiwan

What is Grace Chen's role at the current company?

Grace Chen's current role is Consumer marketing insights and innovation manager.

What is Grace Chen's email address?

Grace Chen's email address is gc****@****ola.com

What schools did Grace Chen attend?

Grace Chen attended National Tsing Hua University.

What skills is Grace Chen known for?

Grace Chen has skills like Customer Insight, Market Research, Marketing Research, Quantitative Research, Consumer Behaviour, Segmentation, Focus Groups, Qualitative Research, Market Analysis, Online Research, Report Writing, Strategic Planning.

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