I am a cultural enthusiast and nature lover which has create on me a strong passion to work in Tourism field in Lapland region where is blessed with beautiful nature and potential for Arctic tourism development. During my study in Lapland UAS, I always try to find opportunity to experience real-life working environment from being as an Elf in Santa Park, a waitress in Chinese restaurants, a freeland guide in Artikum, a receptionist in Lapland Welcome to an intern in Arctic Lifestyle. A dynamic winter season in Lapland with diverse job offers has provided me a slow but steady growth to step into the professional working life in Lapland travel industry.Currently, I am working in Visit Lapland Tours company where I can sharpen skills in all perspective and adopt a holistic insight of a DMC and travel agency from sales & marketing, guiding to product developmentMarketing is the field I not only grow my knowledge but also my interest, especially in digital marketing and digital management tools. Currently, carrying on a project about digital marketing in Chinese market has brought me a new discovery to a wide range of digital media from social media like weibo, wechat to UGC platform for travel blogging like Mafengwo, Qunyou; OTAs like Ctrip and Fliggy, Klook and Baidu-search measurement tool – Dragon metric. Additionally, I am keen on using technology in task management through different channels, programs or application. At the moment, for property management, I have familiarized myself with platform such as Pulse for booking.com and bed24 for channel synchronization. For traveling reservation, bokun, the tool I am using in my workplace, is the leading software for the booming travel industry in Iceland with multi-functions from booking engine, inventory manager, channel manager, multi-currency price management tool. For online booking system, several OTAs are in use such as Viator connected to Tripadvisor, Expedia Klook which will be launched in the future.