Grad Conn Email & Phone Number

Raleigh, North Carolina, Us

Responsible for all aspects of marketing at Pendo. Pendo means "love/care" in Swahili, and it's great to be leading at a company that embraces its values of The Team is Pendo; Hone Your Craft; and Bias to Action, all centered on a Maniacal Focus on the Customer.

New York, Ny, Us

New York, Ny, Us

As the Chief Experience & Marketing Officer at Sprinklr I had the honor of serving with an outstanding group of 21st century marketers. Our task was challenging: First, we had to perform a turnaround of a formerly high-flying SaaS start-up that had lost its way. Secondly, we had ambitions to go public (NYSE: CXM). Check and check. The turnaround was particularly complex and challenging because it was both a business and culture turnaround – I’m proud of what we did and how we did it, but I don’t ever want to go through that again. We began by moving Sprinklr onto Sprinklr – to "drink our own champagne" – and learn how to use our own product. To do this, we created the world's first B2B Social ABM program on Sprinklr's Unified-CXM Platform. Sprinklr Social ABM used social prospecting to create “handshakes” which were then nurtured by Social Sellers.To go public, we had to grow from $185M to $500M in ARR, and that required marketing pipeline to move from essentially zero when I started to $50M a quarter within 18 months. We accomplished that pipeline growth with an innovative approach to inside sales, prolific content marketing, and an intent-based demand gen engine.I was Sprinklr's first customer in 2011 when I was CMO for Microsoft U.S., and it was a privilege to be asked to join Sprinklr for the turnaround. I leave behind many friends and new colleagues, and I have nothing but great memories and the satisfaction of a job well done. And one big learning: Culture REALLY DOES eat strategy for breakfast. Culture, culture, culture ... that's the beginning, the middle, and the end of whatever adventures any of us want to have in business.

Houston, Texas, Us

Responsible for all aspects of marketing at PROS.ai, including building and running the SDR team and analyst relations. Successfully led the development of a new category for PROS -- profit optimization -- while shifting our enterprise marketing from general demand gen to ABM. Stock price doubled behind embrace of AI and positioning PROS as the platform for profitable growth, relentlessly pursued by investigators at the Profit Intelligence Agency who wanted to know how we did it.

Redmond, Washington, Us

Responsible for all central marketing activities for the Microsoft U.S. business (B2B across Enterprise, Mid-size/Commercial, SMB + Partners + Retail + global English social for all B2C and B2B brands). I led a highly motivated team of 21st century B2B marketers who leverage Social Selling (LinkedIn Sales Navigator and PointDrive) and Social Listening, Engagement, and Amplification (Sprinklr) to drive a 21st century engagement approach with customers. Digital Transformation is fundamentally changing the landscape for how organizations Engage Customers; Empower Employees; Optimize Operations; and Transform Products. Key to this transformation is a broadscale move by organizations to integrate disparate revenue-cycle systems into a single “system of record for experience” around a single customer ID, similar to how the ERP industry created a single system of record for production around a single product ID in the 1990s. For marketing, this new class of software is called "Customer Experience Management" or CXM. In order to create a CXM system, organizations must move their revenue-cycle systems from the existing complex set of function and channel-specific systems (Current State) to a unified system of engagement (Future State).This single, end-to-end CXM system enables significant competitive advantage by enabling a single end-to-end view of the customer, and more efficient use of resources. Once a prospect has converted to a customer, it is the job of this system to turn the customer into a fan, which generates referrals and reduces churn. The CXM database includes all the profile elements necessary for on-going content – particularly social handles which are missing in most CRM databases.

Redmond, Washington, Us

In October 2007 I launched Microsoft HealthVault, the first Microsoft Cloud product. In partnership with my technical counterpart (Sean Nolan, Chief Architect) I managed the creation of a new Microsoft brand and the launch of 3 products (Connection Center, HealthVault Search, HealthVault Platform), reporting into Peter Neupert, Corporate Vice President. Post-launch, we built a proof case for connected health with NewYork-Presbyterian Hospital (NYPH) where we used SQL to create a unified patient discharge report of results; discharge medications; lab test results; clinical reports; operative reports; the discharge summary; and discharge instructions from more than 56 data feeds across the NYPH system. This discharge report could be accessed and stored by patients via myNYP.org (hosted by Oprah’s “Dr Oz”) which was a HealthVault application. We expanded this approach to a number of other academic medical centers, including Johns Hopkins and Mayo Clinic and saved thousands of lives from sepsis and post-operative congestive heart failure.

Points International Inc.: The world’s first loyalty points exchange, partially owned by IAC. I was hired as CMO to lead marketing, re-brand, and to re-architect and re-build the Web site from the ground up. This positioned the company for a successful Series C. I was able to leverage my deep background in brand development and acquisition marketing (SEM, CPA, CPM, PR and offline) to acquire 1MM registered Points.com users within the first year post-launch, on a limited marketing budget that precluded mass reach. I resigned from Points.com when my U.S. Permanent Resident status was approved – which required that I immediately move to the United States. At Points.com I had the pleasure of working with the Nederlander Organization in NY to create the first official loyalty program for Broadway – “Audience Rewards” – which is now a joint venture of the major theatre owners (Shubert, Nederland, and Jujamcyn). Recognition: Full bonus and full bonus option pools awarded by the Board for outstanding performance.

Transitioned agency Web start-up into a profitable and innovative group managing global Web platforms. Exceeded profit objective by 225%. Clients included Procter & Gamble; Mars (Pedigree); Cialis; Canon; Suzuki; Sunoco; and e-Trade.

Search Folders: OpenCola’s peer-to-peer search tool operated as a persistent content discovery engine. $13MM Series B with Battery Ventures was front-page news in the National Post. We sold the company to OpenText in 2002. OpenCola was declared by Fortune to be "one of the 25 coolest technology companies of 2001"; OpenCola identity campaign recognized in Advertising and Design Club Annual and Applied Arts; our promo cola was the world's first '"open-source" consumer product, according to Graham Lawton in the British magazine New Scientist (Feb. 2, 2002)

Dot.edu was a direct marketing agency focused on the business education sector. Dot.edu grew from a pure garage start-up to $12MM in billings. Built world's first business school Web site; created distance learning programs including the Queen's Executive MBA program which developed the world's first boardroom learning program and the Queen's Executive Development Center -- North America's largest center for executive development.

Cincinnati, Ohio, Us

Marketing: Produced more than 250 TV commercials and led numerous product launches across Laundry & Cleaning Products (Tide, Cheer, Oxydol, Bold, Ivory Snow, Dreft, Downy, Mr Clean, Spic & Span, Bounce, Cascade, Enviro-Paks, Joy)Rating: Consistently rated Exceptional; Creative Internship with Martin Shewchuk at Leo Burnett AdvertisingManagement: Reported to Tim Penner (former President, P&G Canada); Fernando Aguirre (former CEO, Chiquita Brands); and Bob McDonald (former CEO, P&G Worldwide; former Secretary of the VA)