April Green Email & Phone Number

San Diego, CA, US

United States

Contract Principal Product Designer working on a variety of initiatives across the product.

Austin, Texas, United States

• Directed the successful redesign and initial release of new mobile apps, enhancing user growth and retention across key mobile touchpoints, including a 6.6% increase in leads, a 4.4% uplift in revenue per user, and.
• Shaped the North Star roadmap for mobile product growth, achieving significant OKR gains, including a 16.5% boost in unique leads and increased user engagement through more saved homes.
• Defined and led mobile strategy in collaboration with Product and Engineering leaders, achieving significant OKR gains, including increased user engagement through more saved homes.
• Managed Realtor.com’s first mobile design team of 3-5 designers, implementing agile workflows and sprint practices that boosted design efficiency and cross-functional alignment.

Austin, Texas, United States

• Led the North Star vision for Realtor.com mobile apps, repositioning the product as an industry leader through a consumer-first, personalized experience
• Created and led a comprehensive design plan encompassing consumer interviews, competitive analysis, and service blueprints, aligning cross-functional teams and leadership on goals and expectations throughout the North.
• Designed a high-fidelity North Star prototype that introduced a new visual language, empowering mobile teams with a clear design vision and shared alignment on innovation.
• Secured executive support and increased team funding through Mobile's North Star vision, leading to prioritization of mobile app redesign and expansion of design team resources.

Austin, Texas Area

• Held a hybrid individual contributor manager role in a cross-functional team responsible for HEB’s grocery pickup and delivery services
• Reduced unwanted substitutions in HEB's online orders initiative, giving customers greater control over purchases and decreasing unnecessary touchpoints across 500K+ weekly orders.
• Led design of a contactless alcohol delivery feature to address pandemic-related revenue loss from ID verification, successfully recapturing 100% of lost sales and restoring $1M in weekly revenue.
• Co-led a generative discovery initiative with lead researcher to uncover consumer motivations and behaviors, shaping team strategy, prioritization, and roadmap decisions.
• Launched a product preferences feature enabling customers to set personal choices on thousands of SKUs, establishing a unique differentiator in grocery; achieved 86% engagement rate and reduced cost to serve.

Austin, Texas Area

• Served as founding design member on a core team that launched a flagship product, driving millions in revenue within the first years; Acquired by Command Alkon
• Grew and led a lean, cross-functional product team, establishing processes to accelerate rapid release cycles and drive proof-of-concept initiatives aimed at achieving product-market fit.

Remote In Austin, TX

• As a designer at Hudl I was responsible for research, testing, interactions, and visuals. Projects ranged from technique video analysis tools to instant sideline replay on iOS, Android, web, and desktop platforms.
• Launched an early-stage instant replay system with a lean team, addressing both hardware and software usability, enabling coaches to analyze and adapt in real time.Partnered with a blended team to integrate an acquired.
• As a Product Designer on the Hudl Sideline team I had the opportunity to work on an instant replay product in its early stage of launch. The interaction problems expanded beyond screens and to the hardware devices that.

Austin, TX

• Responsible for user experience and visual design for a diverse mix of iOS and Android mobile applications including Nike SB, Autotrader, and Allstate.
• Designed mobile solutions for consumer and enterprise markets during the mobile tech boom, collaborating closely with PMs, engineering, research, and clients to deliver high-quality applications.
• Presented design concepts to clients and maintained client relationships.

Austin, Texas Area

• Designed digital projects, including email campaigns, web pages, and apps for brands like Microsoft, Microsoft Store, and Xbox.
• Contributed to the Microsoft Store app design and launch materials in support of the Microsoft Surface launch.

Austin, TX

• Redesigned bank and credit union websites, enhancing user experience and visual branding.
• Led design of a white label online banking platform, improving digital experiences for small financial institutions.