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As a Principal Product Designer and Design Leader, I thrive at the intersection of creativity, strategy, and leadership. With experience ranging from building mobile-first products to shaping innovative products and processes as a core startup team member, I bring a comprehensive approach to problem-solving and design leadership. I’m passionate about leading teams that deliver impactful, user-centered products and crafting digital experiences that resonate with modern audiences. Always focused on elevating design practices, I collaborate closely with cross-functional teams to turn vision into reality while continuously driving product growth and innovation. Looking forward to connecting with like-minded design professionals and exploring new opportunities where I can contribute to transformative product development.#ProductDesign #DesignLeadership #UXDesign #MobileDesign #UserExperience #DesignThinking #DigitalInnovation #DesignInnovation #DesignProcess #StartupExperience #LeadershipInDesign #DigitalTransformation #OpentoWork
Command Alkon
View- Website:
- commandalkon.com
- Employees:
- 665
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Principal Product DesignerCommand AlkonSan Diego, Ca, Us
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Principal Product Designer | ContractCommand Alkon Apr 2024 - Nov 2024United StatesContract Principal Product Designer working on a variety of initiatives across the product.
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Senior Design Manager, MobileRealtor.Com Nov 2021 - Nov 2023Austin, Texas, United States• Directed the successful redesign and initial release of new mobile apps, enhancing user growth and retention across key mobile touchpoints, including a 6.6% increase in leads, a 4.4% uplift in revenue per user, and 16.5% boost in unique leads.• Shaped the North Star roadmap for mobile product growth, achieving significant OKR gains, including a 16.5% boost in unique leads and increased user engagement through more saved homes.• Defined and led mobile strategy in collaboration with Product and Engineering leaders, achieving significant OKR gains, including increased user engagement through more saved homes.• Managed Realtor.com’s first mobile design team of 3-5 designers, implementing agile workflows and sprint practices that boosted design efficiency and cross-functional alignment. -
Lead Product DesignerRealtor.Com Feb 2021 - Nov 2021Austin, Texas, United States• Led the North Star vision for Realtor.com mobile apps, repositioning the product as an industry leader through a consumer-first, personalized experience• Created and led a comprehensive design plan encompassing consumer interviews, competitive analysis, and service blueprints, aligning cross-functional teams and leadership on goals and expectations throughout the North Star discovery process.• Designed a high-fidelity North Star prototype that introduced a new visual language, empowering mobile teams with a clear design vision and shared alignment on innovation.• Secured executive support and increased team funding through Mobile's North Star vision, leading to prioritization of mobile app redesign and expansion of design team resources.
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Lead Product DesignerH-E-B Jun 2019 - Feb 2021Austin, Texas Area• Held a hybrid individual contributor manager role in a cross-functional team responsible for HEB’s grocery pickup and delivery services• Reduced unwanted substitutions in HEB's online orders initiative, giving customers greater control over purchases and decreasing unnecessary touchpoints across 500K+ weekly orders.• Led design of a contactless alcohol delivery feature to address pandemic-related revenue loss from ID verification, successfully recapturing 100% of lost sales and restoring $1M in weekly revenue.• Co-led a generative discovery initiative with lead researcher to uncover consumer motivations and behaviors, shaping team strategy, prioritization, and roadmap decisions.• Launched a product preferences feature enabling customers to set personal choices on thousands of SKUs, establishing a unique differentiator in grocery; achieved 86% engagement rate and reduced cost to serve. -
Founding Design MemberRuckit Inc ( Acquired By Command Alkon ) Nov 2016 - Jun 2019Austin, Texas Area• Served as founding design member on a core team that launched a flagship product, driving millions in revenue within the first years; Acquired by Command Alkon• Grew and led a lean, cross-functional product team, establishing processes to accelerate rapid release cycles and drive proof-of-concept initiatives aimed at achieving product-market fit.
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Senior Product DesignerHudl Oct 2014 - Jan 2017Remote In Austin, TxAs a designer at Hudl I was responsible for research, testing, interactions, and visuals. Projects ranged from technique video analysis tools to instant sideline replay on iOS, Android, web, and desktop platforms.• Launched an early-stage instant replay system with a lean team, addressing both hardware and software usability, enabling coaches to analyze and adapt in real time.Partnered with a blended team to integrate an acquired mobile app into the core business, driving expansive into the individual sports market.• As a Product Designer on the Hudl Sideline team I had the opportunity to work on an instant replay product in its early stage of launch. The interaction problems expanded beyond screens and to the hardware devices that made the application possible. -
Senior Visual DesignerMutual Mobile Nov 2012 - Oct 2014Austin, Tx• Responsible for user experience and visual design for a diverse mix of iOS and Android mobile applications including Nike SB, Autotrader, and Allstate.• Designed mobile solutions for consumer and enterprise markets during the mobile tech boom, collaborating closely with PMs, engineering, research, and clients to deliver high-quality applications.• Presented design concepts to clients and maintained client relationships. -
Interactive Art DirectorDrumroll Apr 2012 - Nov 2012Austin, Texas Area• Designed digital projects, including email campaigns, web pages, and apps for brands like Microsoft, Microsoft Store, and Xbox.• Contributed to the Microsoft Store app design and launch materials in support of the Microsoft Surface launch. -
Experience DesignerBancvue Oct 2008 - Apr 2012Austin, Tx• Redesigned bank and credit union websites, enhancing user experience and visual branding.• Led design of a white label online banking platform, improving digital experiences for small financial institutions.
April Green Education Details
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With An Emphasis In Design And Advertising
Frequently Asked Questions about April Green
What company does April Green work for?
April Green works for Command Alkon
What is April Green's role at the current company?
April Green's current role is Principal Product Designer.
What is April Green's email address?
April Green's email address is ap****@****ail.com
What is April Green's direct phone number?
April Green's direct phone number is 162040*****
What schools did April Green attend?
April Green attended Pittsburg State University.
Who are April Green's colleagues?
April Green's colleagues are Claudia Herring, Juan Camilo Vargas, Joshua Trimble, Shashi Ranjan, Олег Громов, Nicholas Foxx, Daniel Querales.
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April Green
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April Green
Gulf Shores, Al3gmail.com, gmail.com, yahoo.com5 +125122XXXXX
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