Greeshma Appunny Email & Phone Number

Dubai, Ae

Dubai, United Arab Emirates

Dubai, United Arab Emirates

• Assist Marketing manager in managing integrated marketing campaigns across offline and online tactics. • Provide recommendations for future strategic initiatives through competitive and financial analysis. • Conduct market research to find answers about consumer requirements, habits and trends. • Translate complex data and analytical models into insights that can be used to develop marketing strategies. Brainstorm and develop ideas for creative marketing campaigns. • Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.). • Plan and execute initiatives to reach the target audience through appropriate channels. • Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies. • Liaise with all concerned parties to guarantee adequate planning, execution and monitoring of marketing activities. • Stay up to date with Market and online trends relevant to the brand for ensuring campaigns and promotions are relevant within each market. • Maintain awareness on best practice marketing techniques/tools to achieve successful campaigns and promotions. OUTCOME~ Executed successful marketing strategies for UAE & Egypt~ Supervised vendor management for both UAE & Egypt~ Boosted LinkedIn followers from 1,500 to 20,000 in just 3 years

Pune, Maharashtra, India

Developing & designing proposals, advertisements, internal communication pieces, web pages, and related collateral materials• Structuring overall Go-to-Market strategy and providing strategic direction to the assigned brands• Conceptualizing and implementing strategies to promote the brand positioning and vision; monitoring complete P&L and budget of all brands• Improving corporate brand image, solidifying the philosophy, and maintaining brand identity across organization• Creating a digital marketing platform including ideation and planning• Maintaining website and enhancing bookings generated from website; generating ancillary revenue through collaterals• Establishing customized marketing strategies in tune with the corporate strategies for demand/ lead generation, thereby achieving business targets & revenues• Devising strategic marketing campaigns to enhance brand salience and lead generation for business developmentActed as member of strategizing Team for CitiMist where managed location-based offers and promotions for Local App right from its inception to launch and received 1000 app downloads in 3 days of its launch.

Master Of Business Administration (M.B.A.), Marketing

Bachelor'S Degree, Commerce