Greg Amend Email & Phone Number

Greater New York City Area

I’ve been a key contributor throughout the shift from brand to platform marketing for this company that represents dozens of brands (35 U.S./90 global/130M monthly uniques) but lacks cohesive identity. To this end, I executed the development of a next-level Time Inc. story – grounded in data – used to drive interactive messaging and storytelling.Under my leadership, my team focused on internal marketing transformation as well as external storytelling.INTERNAL MARKETING TRANSFORMATION► Executed development of a marketing framework that supported sales and marketing shift from a siloed, legacy publishing entity into an integrated, enterprise platform. ► Drove marketing documentation migration from legacy to a cloud-based server. Led the creation and implementation of an in-house search engine – providing teams responsible for cross-platform sales with real-time opportunities.► Launched an internal e-newsletter, created value proposition, narrative and supporting documents in partnership with lead Marketing and Sales management that gained buy-in for change and ensured transparency throughout. EXTERNAL STORYTELLING► Created first Time Inc.-focused marketing materials and an interactive presentation used by Sales and Marketing leadership at conferences to share value proposition. ► Sought after go-to to transform data analytics into Time Inc. stories that support segmented marketing strategies.

New York, Ny

As a creative visionary for sales presentations and go-to market materials, including several New York Times firsts, I supported product and partnership/sponsorship launches, and directed teams that translated client needs into cross-platform strategies. I partnered across the company to build Sales and Marketing tools embraced today as best practice – including an IDEA Lab and Sales Center websites – that provided creative and sales teams alike with quick access to data analytics and past client campaigns. Along the way – we earned four New York Times Publisher’s Awards for partner/sponsor management and creative, customized integrated marketing. CLIENT PORTFOLIO SAMPLING:Google | Samsung | Microsoft | AT&T | Verizon | Cisco| SAP | Adobe | HP | Dell | Apple | IBM | IntelShowtime | HBO | National Geographic Channel | DreamWorks | NFL | FIFA | Lexus | Acura | EvianPARTNERSHIP HIGHLIGHTS► Expedited a 66% YOY quarterly advertising increase from Google via a custom, interactive video and mobile branded concept integrated into a highly-read New York Times travel column. ► Conceived a high-tech, interactive fan-fiction branded content program that contributed to a multimillion-dollar increase in AT&Ts 2014 digital spend.► Produced series of first-ever content integration units—National Geographic Channel’s Killing Kennedy and Killing Lincoln and DreamWorks’ War Horse—featured seamless integration of TimesMachine, Times photos and articles.

The New York Times

I quickly cultivated a reputation as a digital expert following the success with this newly-formed sales development team tasked with growing digital advertising sales via custom integrated, cross-platform marketing solutions.In this role, I partnered regularly with Executive and Senior Sales leadership of companies spanning Media, Technology, Finance, Health, CPG and Sports, to develop creative storytelling addressing unique industry business drivers.My team of 2 concepted marketing collateral used to inform internal and external audiences about this newly-established division, created presentations, proposals, media plans and sell sheets. PARTNERSHIP HIGHLIGHTS:► Directed multimillion-dollar integrated digital and print program for Cunard Cruise Lines featuring a 4-part advertorial series, interactive microsite, an online traffic‐driving campaign, event and sweepstakes.► Conceived and led the New York Times’ first nanosite series with 3 cooperative, expandable half-page ads celebrating travel to Canada – earning paid investment from 9 separate Canada Tourism Commission partners.

New York, Ny

Leveraging my marketing experience from Travel + Leisure, I created and directed custom, comprehensive, cross-platform marketing programs, directed partnerships/sponsorships and added-value programs key to advertising revenue generation for this publication’s travel category.

Greater New York City Area

In this role, I directed integrated marketing strategies from end-to-end, developed partnerships and materials for this monthly travel publication. I led projects and managed budgets for current and prospective clients spanning the automotive, luxury goods, electronics, fashion and financial industries, among others.To support partnership development and marketing, I spearheaded the logistics from idea-to-implementation for first-ever Travel + Leisure-hosted Fashion Week event.

Greater New York City Area

Member of a lean staff of 30 that drove corporate marketing for this trusted leader in consumer health and wellness information, reaching more than 100 million consumers annually – delivering research-based consumer health education through multiple print and online channels.

Greater New York City Area

Hired based on word-of-mouth reputation for creativity and reliability, to support merchandising, promotional activities and proposals at Condé Nast, Rodale and Gruner + Jahr.

Greater New York City Area

English Language And Literature/Letters

Bachelor Of Fine Arts (B.F.A.), Theater/Acting

Activities and Societies: Theater, Acting, Music, Vocal Performance, Piano Performance, English Studies, Art