Greg Amend Email and Phone Number
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Comprehensive Global Brand Development and Marketing Campaigns that Tell a Compelling Story + Address Key Business Drivers Across Cultures and Time Zones. Expert in Platform, Partnership, Brand and Product Marketing.SKILLS:Demand Generation | Brand Development | Market Sizing/Segmentation | Project Management | Product/Service Launch | Budget Management | Audience Research | Data Analysis | Digital/Print/Video/Social Media | Content Integration | Training and Development | Platform Marketing | Partnership Development/Management | Brand Marketing | Product Marketing HAPPY TO CONNECT VIA ☎ 917.579.8996 OR AT ✎. GREGAMEND2@GMAIL.COM.ABOUT ME: I’m an artist at heart (I’m a classically-trained pianist and my artwork and photography has been displayed nationally) but my mind embraces the power of audience research and data analysis to fuel a story. At startups and established companies alike, I’ve contributed to growth and marketing transformation.In addition to driving concept-to-execution marketing campaigns, I collaborate across organizations to build tools that allow Sales, Marketing and C-suite leadership to spell out value proposition and differentiation.I’ve built and managed partnerships, and supported end-to-end product marketing initiatives, across diverse industries including High Tech, Media, Telecom, Arts + Entertainment, Financial Services, Travel, Sports, Healthcare and CPG.HIGHLIGHTS:☑ STORYTELLING: Created marketing materials and an interactive presentations used by Sales and Marketing leadership at conferences to share value proposition. ☑ INTERACTIVE DIGITAL CONCEPTING: Developed a custom, interactive video and mobile branded concept for Google. ☑ BEST PRACTICE TOOLS: Led the creation and implementation of an in-house search engine – providing sales with real-time opportunities spanning national and global brands.
Meredith Corporation
View- Website:
- meredith.com
- Employees:
- 5370
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Executive Director, Corporate Marketing At MeredithMeredith Corporation Sep 2015 - PresentGreater New York City AreaI’ve been a key contributor throughout the shift from brand to platform marketing for this company that represents dozens of brands (35 U.S./90 global/130M monthly uniques) but lacks cohesive identity. To this end, I executed the development of a next-level Time Inc. story – grounded in data – used to drive interactive messaging and storytelling.Under my leadership, my team focused on internal marketing transformation as well as external storytelling.INTERNAL MARKETING TRANSFORMATION► Executed development of a marketing framework that supported sales and marketing shift from a siloed, legacy publishing entity into an integrated, enterprise platform. ► Drove marketing documentation migration from legacy to a cloud-based server. Led the creation and implementation of an in-house search engine – providing teams responsible for cross-platform sales with real-time opportunities.► Launched an internal e-newsletter, created value proposition, narrative and supporting documents in partnership with lead Marketing and Sales management that gained buy-in for change and ensured transparency throughout. EXTERNAL STORYTELLING► Created first Time Inc.-focused marketing materials and an interactive presentation used by Sales and Marketing leadership at conferences to share value proposition. ► Sought after go-to to transform data analytics into Time Inc. stories that support segmented marketing strategies.
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Director, Sales DevelopmentNytimes.Com/The New York Times Jan 2012 - Sep 2015New York, NyAs a creative visionary for sales presentations and go-to market materials, including several New York Times firsts, I supported product and partnership/sponsorship launches, and directed teams that translated client needs into cross-platform strategies. I partnered across the company to build Sales and Marketing tools embraced today as best practice – including an IDEA Lab and Sales Center websites – that provided creative and sales teams alike with quick access to data analytics and past client campaigns. Along the way – we earned four New York Times Publisher’s Awards for partner/sponsor management and creative, customized integrated marketing. CLIENT PORTFOLIO SAMPLING:Google | Samsung | Microsoft | AT&T | Verizon | Cisco| SAP | Adobe | HP | Dell | Apple | IBM | IntelShowtime | HBO | National Geographic Channel | DreamWorks | NFL | FIFA | Lexus | Acura | EvianPARTNERSHIP HIGHLIGHTS► Expedited a 66% YOY quarterly advertising increase from Google via a custom, interactive video and mobile branded concept integrated into a highly-read New York Times travel column. ► Conceived a high-tech, interactive fan-fiction branded content program that contributed to a multimillion-dollar increase in AT&Ts 2014 digital spend.► Produced series of first-ever content integration units—National Geographic Channel’s Killing Kennedy and Killing Lincoln and DreamWorks’ War Horse—featured seamless integration of TimesMachine, Times photos and articles. -
Manager, Sales DevelopmentThe New York Times Jun 2007 - Feb 2012The New York TimesI quickly cultivated a reputation as a digital expert following the success with this newly-formed sales development team tasked with growing digital advertising sales via custom integrated, cross-platform marketing solutions.In this role, I partnered regularly with Executive and Senior Sales leadership of companies spanning Media, Technology, Finance, Health, CPG and Sports, to develop creative storytelling addressing unique industry business drivers.My team of 2 concepted marketing collateral used to inform internal and external audiences about this newly-established division, created presentations, proposals, media plans and sell sheets. PARTNERSHIP HIGHLIGHTS:► Directed multimillion-dollar integrated digital and print program for Cunard Cruise Lines featuring a 4-part advertorial series, interactive microsite, an online traffic‐driving campaign, event and sweepstakes.► Conceived and led the New York Times’ first nanosite series with 3 cooperative, expandable half-page ads celebrating travel to Canada – earning paid investment from 9 separate Canada Tourism Commission partners.
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Manager, Marketing ServicesThe New York Times Jan 2007 - Jun 2007New York, NyLeveraging my marketing experience from Travel + Leisure, I created and directed custom, comprehensive, cross-platform marketing programs, directed partnerships/sponsorships and added-value programs key to advertising revenue generation for this publication’s travel category.
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Integrated Marketing ManagerAmerican Express Publishing, Travel + Leisure 2005 - 2007Greater New York City AreaIn this role, I directed integrated marketing strategies from end-to-end, developed partnerships and materials for this monthly travel publication. I led projects and managed budgets for current and prospective clients spanning the automotive, luxury goods, electronics, fashion and financial industries, among others.To support partnership development and marketing, I spearheaded the logistics from idea-to-implementation for first-ever Travel + Leisure-hosted Fashion Week event.
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Marketing ManagerMedizine Inc. Jan 2004 - Mar 2005Greater New York City AreaMember of a lean staff of 30 that drove corporate marketing for this trusted leader in consumer health and wellness information, reaching more than 100 million consumers annually – delivering research-based consumer health education through multiple print and online channels. -
Freelance Marketing ProfessionalConde Nast, Rodale, Gruner & Jahr Jan 2002 - Jan 2004Greater New York City AreaHired based on word-of-mouth reputation for creativity and reliability, to support merchandising, promotional activities and proposals at Condé Nast, Rodale and Gruner + Jahr.
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Marketing CoordinatorGruner + Jahr Jan 2000 - Jan 2002Greater New York City Area
Greg Amend Skills
Greg Amend Education Details
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English Language And Literature/Letters -
Theater/Acting
Frequently Asked Questions about Greg Amend
What company does Greg Amend work for?
Greg Amend works for Meredith Corporation
What is Greg Amend's role at the current company?
Greg Amend's current role is Corporate Marketing Leader | Platform, Partnership, Brand and Product Marketing | Stories that Position + Differentiate.
What is Greg Amend's email address?
Greg Amend's email address is gr****@****ail.com
What is Greg Amend's direct phone number?
Greg Amend's direct phone number is +121255*****
What schools did Greg Amend attend?
Greg Amend attended Ithaca College, Montclair State University.
What skills is Greg Amend known for?
Greg Amend has skills like Digital Strategy, Social Media, Digital Marketing, Digital Media, Advertising, Marketing, Publishing, Online Advertising, Media Planning, Integrated Marketing, Advertising Sales, Newspapers.
Who are Greg Amend's colleagues?
Greg Amend's colleagues are Leah Rolef Weinberg, Krishi Kommareddy, Pankaj Chetry, Oliver Smith, Moneice Prentice, Jeanette Sprecher, Shane Louis.
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