Greg Archer Email & Phone Number

Watertown, South Dakota, United States

I implement strategic marketing plans and objectives aimed at targeting customers and driving overall sales.I create web content, in-house newsletters, press releases, marketing brochures, product documentation and email marketing messages.I manage all digital marketing assets including Google AdWords, HubSpot analytics, and YouTube video content. I record and edit all YouTube videos as well as manage YouTube channel analytics.I support sales staff by providing sales data, market trends, forecasts, and relaying customer service requests.I design and schedule social media posts, create website content, website call to actions, and design website pages using SEO standards.

South Dakota State University - Brookings

Leader in building coalitions and developing new partnerships that leverage digital properties to increase the quality and scope.Work with leadership to resolve their concerns, and continually offer new ideas and improvements for technical products.Develop and launch integrated, multi-channel print, web, and direct marketing campaigns to propel sales.Plan marketing agendas and execute new marketing initiatives for all product's aligned with The Bookstore.Create promotional materials, programs, and events in line with strategy and customer segmentation.Develop growth strategy for assigned business lines; analyze data and draw insightful recommendations for university department heads.Develop original e-commerce web portal to transform previously archaic website into a dynamic shopping experience. Create platforms that demonstrated key marketing analytics and demographics for use inenhanced marketing campaigns.Design dynamic, visually appealing and user-friendly e-commerce site to optimize traffic, page views, site "stickiness" and user experience (UX).

Watertown

I planned the execution of promotional activities including print, digital media, trade show and other projects to support the hospital's marketing programs.I created and edited medical publications for internal and external communications, including employee newsletters, company website and social media. I also responded to requests for information from the media and maintained cooperative relationships with representatives of community, volunteer, employee, and public interest groups.I planned and directed communication of informational programs to maintain favorable public perceptions of the organization's accomplishments and agenda.I also arranged public appearances, lectures and educational seminars to increase product and service awareness.

Owned and operated three community weekly newspapers to form Hamlin County Publishing. Managed content for all newspapers including layout and design of each publication while providing editorial assistance for five-member writing staff. Provided direction and management for a staff of 9 while directing the budget, P&L, staffing and print production. Worked directly with over 200 businesses to assist with their advertising and marketing packages.

Sioux Falls, South Dakota Area

Photographed news and features for daily newspaper.

Served as staff reporter and photographer for news, sports and features.

Journalism

Activities and Societies: Collegian

Computer Information Systems

Activities and Societies: Microsoft Tehnology Association Certifications

Master Of Science - Ms, Mass Communication/Media Studies