Senior Account Executive
CurrentClients have included: Tiger Woods Foundation; numerous PGA TOUR, Champions Tour and LPGA professional golf tournaments; the NFL; MLB; the NHL; Upper Deck; AVP pro beach volleyball tour; Santa Anita Park; the Breeders’ Cup World Championships; OMEGA; the Francis Ouimet Scholarship Fund; Sports Illustrated books; golf courses; athletes and authors.Developed new leads and produced proposals, resulting in more than $450,000 in business for the agency from premier clients such as the Tiger Woods Foundation, the Farmers Insurance Open, Torrey Pines Golf Course, the AVP and others. Led multiple teams in supporting clients with a broad variety of public relations and communications services and strategies to help them achieve their goals. Achieved top-tier media placements in a wide variety of national, regional and local media, including ESPN, Fox Sports 1, the Wall Street Journal, the New York Times, Yahoo, Forbes, Golf Channel, Golf Digest, Sports Illustrated, CNN and top local media in markets across the country.• Designed comprehensive, strategic public relations plans to meet the specific needs of each client• Maximized positive client exposure through traditional means and creative new avenues for publicity• Prepared and executed crisis management plans• Planned and executed large-scale press conferences and other media events• Crafted message points, quotes and other correspondence for executives and served as a spokesperson• Created targeted media lists and developed excellent relationships with local, regional and national media• Secured interviews and story placements with major local and national media• Wrote and distributed effective and engaging press releases to ensure maximum media placement• Handled media relations/press room management and credentialing• Developed and executed social media strategies and built websites to complement traditional media plans• Produced post-event/campaign service reports, quantifying earned media results
