Greg Carlson Email & Phone Number

San Francisco, California, United States

- Worked independently while providing assistance and support to the National Sales Manager.- Led the implementation and introduction of Gold Bar to the San Francisco/Bay Area marketplace.- Increased the presence of Gold Bar by 35% including negotiation of strategic product placements.- Overcame perceptions of high-end whiskey by educating about increased return on bottom line across bars, restaurants, and independent retailers.- Successfully executed a season long partnership with the San Francisco 49ers including game day tailgates with radio remotes and in-stadium trainings of hospitality managers. - Leveraged 49ers partnership to increase awareness of Gold Bar across Bay Area through in-game promotions at local bars and signage distribution.

Fairfield, California, United States

- Following the acquisition of Bruni Glass by Berlin Packaging, expanded expertise to focus on the Rigid Packaging sector with an increased focus on aluminum and plastic packaging.- Strategic partner for over 150 clients in the wine, spirits, specialty foods category.- Established key account relationships with decision markers who were previously unwilling to consider packaging transitions.- Consistently one of the top consultants each quarter and delivered the highest profit margin of 29%.- Managed forecasting and budgeting, measured business objectives and presented to senior leadership team.- Supported company efforts at networking and industry events such as the Specialty Food Association’s annual Winter Fancy Food Show including booth set-up, staffing and 1:1 meetings with prospects.

Fairfield, California, United States

- Successfully built and cultivates relationships with over 250 accounts throughout the Western Region of the US.- Strong sales skills and ability to establish rapport led to being asked to expand territories to focus on Kentucky, Florida, Texas, New York and Quebec.- Maintained customer satisfaction while delivering on sales quotas.

San Francisco Bay Area

- Steadily increased brand footprint of on-premise and off-premise accounts from 15% to 60% including introduction into restaurants and hospitality.- Educated accounts as Deep Eddy introduced new product SKUs and increased awareness of entire Deep Eddy product line.- Collaborated with Marketing and Sales team to represent brand at local events in the San Francisco and Greater Bay Area.- Overall ownership of brand activations including vetting, coordination, talent management, execution and reporting of events such as San Francisco’s Eat Drink SF and Golden Gate Restaurant Association events. Reached nearly 4,000+ consumers with direct messaging at events.

San Francisco, California, United States

2013-2015: Stock In Trade, San Francisco2013-2015: Bus Stop Saloon2007-2013: Horseshoe Tavern

San Francisco, California, United States

- Management of Sacramento and San Francisco territories including inventory control for over 50 SKUs. - Experience and rapport with accounts led to promotion from Sales Representative to Broad Market Sales Representative which included a transfer to San Francisco, one of the top markets in the country.- Administration of over 130 on-premise accounts including independent markets, wine shop, online distributors and restaurants. - Four Sales Representative of the Month awards for continuously exceeding sales goals and cultivating strong business relationships.- Named representative of the Year for Stonestreet Winery in 2004 and 2005 as well as Kendall Jackson in 2004.Previously held positions: Sales Representative, Royal Division, 2001-2004