Greg Davis Email & Phone Number

New York, New York, United States

New York, New York, United States

• Design + Execute End-user Marketing Initiatives: Craft and implement a comprehensive B2C marketing strategy finely attuned to the region's unique demands and potential. Drive the Region’s Marketing-sourced MGR, fueling.
• Data-Driven Decision-Making: Apply analytical skills to identify opportunities and make data-driven decisions. Drive growth in the region while balancing out specific markets' demands and requests while having the.
• Cross-Functional Collaboration: As part of a global team, I collaborate with key local stakeholders (CS, WE, VM, CX) and leads from other regions to manage cross-functional initiatives, get input from local teams, and.
• Local Trends and Opportunities: Spearhead campaign innovation by identifying local trends, benchmarking competitors and marketing initiatives from other companies. Prioritize and align implementation internally and.
• Execution and Project Management: Act as a project manager for local initiatives, ensuring end-to-end execution from planning to CRM campaign execution in an agile manner. Highly effective at following campaign build.
• Creative Asset Development: Oversee the creation of assets, including CTA, visuals, and copy, maintaining consistency across channels and following marketing (and Gympass) best practices.

New York, New York, United States

• Lead the development of marketing campaigns focusing on expanding Gympass growth targeting current active users (i.e. include family members, member get member, referrals, etc)
• Lead the development of marketing campaigns focusing on driving user engagement and preventing churn on Gympass active subscribers
• Manage multiple stakeholders: brief creative teams, approve wireframes, share feedback and roll out experiments
• Lead expansion focused CRM campaigns: plan, develop, test, analyze and report KPIs, optimizing conversion, visual creative and copywriting
• Work cross-functionally with other teams: Product, Creative, Wellbeing Engagement, Partners, Client Success (CS), Experimental, Customer Experience (CX), and Value Management to strategize, build, and analyze Growth.
• Conceptualize and implement communication strategy including subject lines, CTA, A/B testing, channel tone of voice, etc.

Greater New York City Area

• Manage Fareportal brands broadcast push notification campaign strategy and calendar using Braze platform - Audience Size: 1.2 million users
• Manage Fareportbal brands broadcast SMS campaign strategy and calendar using Branch platform - Audience Size: 250,000 users
• Oversee the creation and deployment newsletters for the CheapOair Loyalty Program, including Loyal Acquisition and Monthly Statements.Tools/Programs
• Google Analytics
• Tableau
• PowerBI

Greater New York City Area

• Work closely with the marketing, design and production teams in the U.S. and India to create and manage the production of visually appealing emails and related digital marketing materials for new and ongoing campaigns.
• Devise and implement new ways to grow our email database
• Track and optimize email acquisition tools/programs with the Product team
• Manage email projects across cross-departmental teams and be a strong individual contributor
• Translate business requirements into functional specifications that can be understood and implemented by partners in IT
• Optimize email campaign performance - open rate, click rate, click to open rate, conversion rate, unsubscribe rate, etc.

Greater New York City Area

• Developed, executed and optimized all email and postal campaign strategies across multiple verticals and publications, including Aviation, Manufacturing, Meetings, Information Technology, and Healthy Lifestyle.
• Monitored advertiser email campaign statistics and be able to deliver analyzed report results and recommendations to sales reps and/or client regarding traffic metrics.
• Ensure all email campaigns are CAN-SPAM compliant.
• Worked across the organization with key constituents including sales reps, market leaders, and creative services to meet sales targets and goals.
• Worked closely with sales reps on challenging email campaigns that require client interface as needed and ability to negotiate pricing.
• Proactively identify business opportunities and cross selling opportunities across markets

Greater New York City Area

• Generated original content for the Ecommerce Outtakes blog using WordPress blogging tool.
• Curated ecommerce news from ecommerce news sources on a daily basis and posted to Outtakes, Twitter, Facebook, Scoop.it, and Easely.ly accounts.
• Drove traffic from the blog's social media accounts to Ecommerce Outtakes blog.
• Contacted 1,000 contacts on LinkedIn asking to submit a horrible ecommerce experience to the blog’s Facebook contest page.
• Met with the Outtakes team weekly to provide project updates and pitch creative ideas.
• Grew Facebook fan community from 140 likes to 165 likes in a 3-month span.

Buffalo/Niagara, New York Area

• Created and managed social media campaigns for both current and new LocalEdge clients, completing minimum fulfillment of 80 campaigns per week.
• Developed 10 websites for current and new LocalEdge clients by writing HTML code.
• Qualified prospective leads for the trade team.
• Followed up on trade agreement renewals with LocalEdge partners in the Texas market.
• Conducted cold calling to prospective trade leads in the Buffalo market.
• Assisted marketing managers with analyzing competitors’ pricing strategies and product offerings.

Buffalo/Niagara, New York Area

• Implemented email marketing as apart of the company’s lead generation process.
• Created and managed two email marketing campaigns for both the Integrity and ADPRO divisions using the Constant Contact email program.
• Assisted with qualifying new sales leads.
• Conducted cold calling to prospective customers in the Buffalo market, averaging 15 calls/hour.
• Assisted the sales teams with creating proposals for prospective leads acquired from cold calling.
• Participated in monthly sales team meetings.

Buffalo/Niagara, New York Area

• Implemented email marketing as apart of the company’s lead generation process.
• Created and managed two email marketing campaigns for both the Integrity and ADPRO divisions using the Constant Contact email program.
• Assisted with qualifying new sales leads.
• Conducted cold calling to prospective customers in the Buffalo market, averaging 15 calls/hour.
• Assisted the sales teams with creating proposals for prospective leads acquired from cold calling.
• Participated in monthly sales team meetings.

Bachelor Of Science (B.S.), Entreprepreneurship And Emerging Entreprises/Marketing Management

Activities and Societies: Whitman Learning Community, EEE Club, Intramural Ice Hockey, Soccer, and Football

Master Of Business Administration (M.B.A.), Marketing

Education record