Provides strategic leadership to the Digital Marketing and University Communications teams within Ball State's Marketing and Communications division. Works to tell Ball State's story consistent with the University's strategic vision and overall goals. Oversees deployment of the latest digital marketing tools and platforms. Spearheads the University's collective digital experience. Leads the University’s social media. Uses data and analytics to develop and implement tactics that resonate with various audiences. Oversees the development of content appropriate for all University digital channels including the website, social media, blogs, online magazine, email, and more. Is the editor of the bi-annual Ball State Alumni Magazine. Serves on the University's crisis management team, heads the University’s crisis communications team, and serves as the public information officer for University Police.

Provided strategic leadership to the Digital Marketing and University Communications teams within Ball State's Marketing and Communications division. Worked to achieve revenue-generating results and tell Ball State's story consistent with the University's strategic vision and overall goals. Oversaw deployment of latest digital marketing tools and platforms. Led the University’s social media platforms, including management of influencer marketing. Used data and analytics to develop and implement tactics that resonate with various audiences. Oversaw the development of content appropriate for all University digital channels including the website, social media, email, and more. Was the editor of the Ball State Alumni Magazine. Served on the University's crisis management team and led the University’s crisis communications team.

Executive editor, overseeing all newsroom employees The Star Press (Muncie), Journal & Courier (Lafayette), Palladium-Item (Richmond). Fulfilling every-day editor duties and setting strategic and philosophical focus in Muncie, Richmond and Lafayette. Focused on continuing the expansion of all digital products, while working to provide the daily print product readers have come to rely on for decades.

Oversee all newsroom employees and work at The Star Press (Muncie, Ind.) and Palladium-Item (Richmond, Ind.). Focused on continuing the expansion of our digital services while working to provide the daily print product readers have come to rely on for decades.

Oversee all news operations of The Star Press, managing a staff of roughly 20 individuals.

Directly supervises a staff of five individuals — was six as recently as late last year — that make up the photo, video and online departments. Responsible for managing and assigning the entire Star Press staff’s needs from each of those departments while working to develop/improve the overall digital approach/ products on a daily basis. Tasked with taking daily metrics and using those to improve digital engagement with readers. Also oversees the entire Star Press staff effort in video/photo production, breaking news coverage, social media efforts, digital offerings and effort and more. With authority over the entire staff, the position consistently requires 50-plus hours a week and 24-hour availability.

MEASURABLE ACHIEVEMENTS: 
• The Star Press was consistently among top 20-25 USCP sites for video views in 2013 and consistently among top 15 USCP sites for mobile video views.
• Live video views consistently ranked among the top 10-15 USCP sites for the second half of 2013.
• Social media engagement has regulated and broadened, including the creation of an Instagram account that now has 3,300-plus followers

Teaching News 418: Community Journalism. Helping Ball State University journalism students learn the value community journalism, while also fostering a real-world newsroom environment that potentially results in added value for Star Press readers with published course work.

Was responsible for the daily production and planning of sports section. Position required copy editing, page proofing, writing, page design, photography and strong management skills with staff — including development of writers — time and projects. While in the position, oversaw a staff of three full-time individuals — was four at one time — and required the daily abilities to work under pressure and respond quickly to deadlines. Consistent 50-plus hours a week and 24-hour availability were required.

Wrote game and feature stories and columns. As a copy editor, was responsible for designing multiple pages on a nightly basis on deadline. Position required the ability to work under pressure, multitask and respond quickly to deadlines.