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I am owner and principal for a boutique new product development firm; Fitzgerald Consulting, Inc.. In that role I need to understand client business needs, current resources and the strategic goals driving their research requests. When appropriate I design and implement solutions (qualitative and quantitative market research, Voice of the Customer, QFD) to provide actionable information for decision making. From gathering and prioritizing Product requirements to creating Sales Personas, technology assessments to market sizing to pricing projects, I can help your team design and execute any market research issues cost effectively. I also help companies design and implement NPD prioritization processes to help ensure the most valuable projects get the resources they need. I have moderated strategic and/or tactical planning sessions for executives and employee groups.Specialties: NPDP Certification (Product Development Management Association, PDMA) Product Developer; Voice of the Customer, QFD, Conjoint Analysis
Fitzgerald Consulting, Inc
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PrincipalFitzgerald Consulting, Inc 2008 - PresentI started FCI to help companies design, implement and extract maximum value from customer research. Whether it is trying to define the right research for the fuzzy front end of product development, or helping management teams with prioritizing which projects to move forward with I work with cross functional teams to drive informed consensus and a shared vision of the tasks that need to be executed.I hold a B.A. from Cornell University, an M.A. in Psychology from Southern Connecticut State University, and an M.B.A. from the University of Phoenix. I am also certified by the PDMA as a New Product Development Professional. I have published research in the Journal of Public Health Management and Practice and has presented and lectured before academic and industry groups.
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Partner Strategy And ResearchMediaman Boston Jan 2008 - PresentWe expect more from ourselves and our digital communication. The internet It is our passion. To make it successful it is our calling. We approach our projects with an eye for detail. / During the initial exploration phase we become experts in our client’s market. Automotive, pharmaceuticals, or financial – no matter what industry you are in - we soak up relevant information like the proverbial sponge. / We understand what our clients are selling, and, most importantly, to whom. / Continuous, close collaboration between our team and our client lets us bridge the gap between research results and the creative. / Challenging ourselves and our clients is part of our philosophy > . / We venture off the beaten path to find newer, more efficient, more innovative means to reach our clients' target audiences – on the net, on the road via cell phone, or at the point-of-sale. / We translate our clients’ language into that of their customers. And since this is not the same all around the world, we have offices > in the US, Germany, and China. This may sound outdated. Or even small minded, but we feel it is important to share the core things that make us tick.
Greg Fitzgerald Skills
Frequently Asked Questions about Greg Fitzgerald
What company does Greg Fitzgerald work for?
Greg Fitzgerald works for Fitzgerald Consulting, Inc
What is Greg Fitzgerald's role at the current company?
Greg Fitzgerald's current role is Principal at Fitzgerald Consulting Inc..
What is Greg Fitzgerald's email address?
Greg Fitzgerald's email address is gf****@****inc.com
What is Greg Fitzgerald's direct phone number?
Greg Fitzgerald's direct phone number is +190598*****
What are some of Greg Fitzgerald's interests?
Greg Fitzgerald has interest in Education, Children.
What skills is Greg Fitzgerald known for?
Greg Fitzgerald has skills like Strategy, Product Development, Cross Functional Team Leadership, Market Research, Strategic Partnerships, Marketing Strategy, Product Management, Strategic Planning, Product Marketing, Business Development, Marketing Research, Competitive Analysis.
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Greg Fitzgerald
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Greg Fitzgerald
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Greg Fitzgerald
New Alexandria, Va8yahoo.com, itcoalition.com, yahoo.com, itcoalition.com, itcoalition.com, yahoo.com, rrproducts.com, rrproducts.com
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