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A proactive, marketing professional excelling in webinar project management, demand & lead generation strategy, email & social media marketing, copywriting, content management and overall B2B marketing communication skills to improve efficiency and encourage business growth.COMPUTER SKILLS: Webinar Platforms: ON24, Webex, MS Teams, Zoom, SpotMe & GlobalMeet | Project Management Software: Jira, Workamajig & Skype | Marketing Automation: Marketo, HubSpot, Constant Contact, Eloqua, Act-On, Salesforce, MailChimp & Survey Monkey | Digital Marketing/SEO: Google Analytics & Moz | Social Media: LinkedIn, Facebook, YouTube, Twitter, Instagram & Hootsuite | Microsoft Office: Word, Excel, Outlook & PowerPoint | Design Software: Adobe Photoshop & InDesignPROFESSIONAL LICENSES & CERTIFICATIONS: LINKEDIN LEARNING (2019): Pitching Your Ideas Strategically, Webinars for Lead Gen, Learning to Run Webinars, Email Marketing: Drip Campaigns, Advertising on FacebookEDUCATION: ASSUMPTION COLLEGE: BACHELOR OF ARTS - GRADUATED MAY 2005Major: English with a concentration in Writing & Mass Communications | Minor: PsychologyEmerson College (2007): Professional Studies and Special Programs: CopyeditingAWARDS: Watts 2016 Positive Change Award; Eagle Scout as a member of Danvers, MA Troop 58
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Demand Generation ManagerCvent Nov 2021 - PresentTysons Corner, Va, Us• Manage and oversee end-to-end webinar program• Plan the strategy and logistics, including roles & responsibilities, for demand generation webinars on a quarterly and monthly basis• Lead a weekly webinar execution cross-functional meeting• Direct webinars with Cvent Studio• Collaborate with the meetings & events team on best practices for webinar production• Work closely with global demand generation & shared services teams to execute webinars• Manage webinar reporting• Optimize webinar landing pages for increased conversion -
Demand Generation And Content ManagerTüv Süd May 2021 - Sep 2021Munich, Germany, De• Managing demand and lead generation campaigns (primarily live and on-demand webinars using ON24) for the Business Assurance unit• Planning, developing, promoting and executing live webinars with subject matter experts (SMEs) with ON24• Working with web experts to optimize webpages and create new content according to SEO best practices and improve organic search rankings• Creating marketing campaigns and content to support editorial calendar and BA sales team • Collaborating with other marketers, sales & SMEs to develop and edit engaging marketing content (whitepapers, articles & infographics) to position TÜV SÜD as a thought leadership organization• Analyzing email performance, website traffic and user engagement metrics to improve campaigns -
Specification Programs SpecialistWatts Water Technologies Mar 2015 - May 2021North Andover, Ma, Us• Project managed the strategy, promotion, execution and hosting duties for customer-facing webinars for various audiences with Marketo and Webex• Developed and executed annual specification program and design tools’ marketing plans and campaigns• Evaluated, managed, and measured growth of various specification programs• Developed support and promotional tools to reach engineers and designers• Created and executed outbound and inbound communications targeting engineers & designers with Marketo• Researched trends and best practices to reach the design community• Managed lead management process to distribute all marketing qualified leads from Marketo to Sales -
Marketing SpecialistPereion Solutions Sep 2013 - Nov 2014Reading, Ma, Us• B2B Marketing: Wrote and produced content for clients: solution briefs, blogs, landing pages, emails & presentations on various IT solutions & digital analytics software (IBM Tealeaf)• Built and managed channel and digital marketing campaigns and plans -
Marketing Communications AssociateContinental Resources Feb 2011 - Sep 2013Bedford, Ma, Us• Managed co-marketing funds and marketing campaigns per partner’s portals (HP, Cisco, EMC, VMware, IBM, Brocade, Lenovo, & Intel)• Coordinated all logistical aspects of various lead generation events -
Operations AssociateRoad Scholar May 2005 - Feb 2011• Coordinated, wrote, edited, and approved marketing collateral for participant distribution• Oversaw enrollment database and program changes for all Road Scholar programs• Trained new employees in the CRM database (Siebel)
Greg Jackman Skills
Greg Jackman Education Details
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Assumption UniversityEnglilsh With A Concentration In Writing And Mass Communications -
New Horizons Computer Learning CentersCs5 Adobe Indesign
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Emerson CollegeCopyediting
Frequently Asked Questions about Greg Jackman
What company does Greg Jackman work for?
Greg Jackman works for Cvent
What is Greg Jackman's role at the current company?
Greg Jackman's current role is Demand Generation Manager at Cvent.
What is Greg Jackman's email address?
Greg Jackman's email address is gr****@****ter.com
What is Greg Jackman's direct phone number?
Greg Jackman's direct phone number is +150884*****
What schools did Greg Jackman attend?
Greg Jackman attended Assumption University, New Horizons Computer Learning Centers, Emerson College.
What skills is Greg Jackman known for?
Greg Jackman has skills like Outlook, Powerpoint, Word, Excel, Writing, Dreamweaver, Adobe Creative Suite, Photoshop, Indesign, Microsoft Office, Customer Service, Social Media.
Who are Greg Jackman's colleagues?
Greg Jackman's colleagues are Sarah Hink, Saliha Erdoğan, Riley O'brien, Alli Smith, Tarun Kumar Chauhan, Rup Konwar, Anthony Gordon.
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