Greg Jackman Email & Phone Number

Tysons Corner, Va, Us

• Manage and oversee end-to-end webinar program• Plan the strategy and logistics, including roles & responsibilities, for demand generation webinars on a quarterly and monthly basis• Lead a weekly webinar execution cross-functional meeting• Direct webinars with Cvent Studio• Collaborate with the meetings & events team on best practices for webinar production• Work closely with global demand generation & shared services teams to execute webinars• Manage webinar reporting• Optimize webinar landing pages for increased conversion

Munich, Germany, De

• Managing demand and lead generation campaigns (primarily live and on-demand webinars using ON24) for the Business Assurance unit• Planning, developing, promoting and executing live webinars with subject matter experts (SMEs) with ON24• Working with web experts to optimize webpages and create new content according to SEO best practices and improve organic search rankings• Creating marketing campaigns and content to support editorial calendar and BA sales team • Collaborating with other marketers, sales & SMEs to develop and edit engaging marketing content (whitepapers, articles & infographics) to position TÜV SÜD as a thought leadership organization• Analyzing email performance, website traffic and user engagement metrics to improve campaigns

North Andover, Ma, Us

• Project managed the strategy, promotion, execution and hosting duties for customer-facing webinars for various audiences with Marketo and Webex• Developed and executed annual specification program and design tools’ marketing plans and campaigns• Evaluated, managed, and measured growth of various specification programs• Developed support and promotional tools to reach engineers and designers• Created and executed outbound and inbound communications targeting engineers & designers with Marketo• Researched trends and best practices to reach the design community• Managed lead management process to distribute all marketing qualified leads from Marketo to Sales

Reading, Ma, Us

• B2B Marketing: Wrote and produced content for clients: solution briefs, blogs, landing pages, emails & presentations on various IT solutions & digital analytics software (IBM Tealeaf)• Built and managed channel and digital marketing campaigns and plans

Bedford, Ma, Us

• Managed co-marketing funds and marketing campaigns per partner’s portals (HP, Cisco, EMC, VMware, IBM, Brocade, Lenovo, & Intel)• Coordinated all logistical aspects of various lead generation events

• Coordinated, wrote, edited, and approved marketing collateral for participant distribution• Oversaw enrollment database and program changes for all Road Scholar programs• Trained new employees in the CRM database (Siebel)

Bachelor'S, Englilsh With A Concentration In Writing And Mass Communications

Cs5 Adobe Indesign Certificate, Cs5 Adobe Indesign

Professional Studies Certificate, Copyediting