g2o is a Digital Experience & Technology Shop specializing in crafting distinctive customer experiences that drive growth for companies who aspire to greatness. From vision to execution, our team blends human-centered insight and design with technology to build a stronger bond between your brand and your customers.

Built and led a multi-disciplinary team of user experience professionals including information architects, interaction designers, visual designers, copywriters and usability researchers. The team of over 70 professionals provides design services for the full suite of Nationwide businesses including retail insurance, banking and investments products and services. Responsible for management of usability research practices, a state of the art usability lab and expanding evangelizing the user experience practices across the Enterprise.