Greg Smith

Greg Smith Email and Phone Number

Creative Director @ Inner Armor | B2B Medical Technology Brand Development @ Inner Armor
Greg Smith's Location
Holland, Michigan, United States, United States
About Greg Smith

I am a Creative Director at Inner Armor, a B2B medical technology company that specializes in applied neuroscience and health education. I have over 35 years of work experience in the fields of marketing, communications, and sales. I am an expert in brand strategy, technical writing, and message development. I oversee the production of high-quality and engaging media that explain the brain, the autonomic nervous system, and the physiology of stress and resilience.In addition to my role at Inner Armor, I also hold leadership positions in two educational organizations. I am the Director of Program Operations at Our Lady of the Lake Church, where I manage the strategic planning and program oversight for a large church with a K-8 school. I am also the Director of Adult Education at LANE, where I created and launched a hybrid learning platform for adults and children during the pandemic lockdowns, now serving over 1,000 families. I am passionate about empowering and inspiring people through education and design, and I value collaboration, innovation, and diversity in my work. I am eager to join a team that shares my vision and mission, and that can benefit from my creative and operational skills and experience.

Greg Smith's Current Company Details
Inner Armor

Inner Armor

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Creative Director @ Inner Armor | B2B Medical Technology Brand Development
Greg Smith Work Experience Details
  • Inner Armor
    Creative Director
    Inner Armor Nov 2022 - Present
    Grand Rapids Metropolitan Area
    As creative director for applied B2B neuroscience company, produce messaging, marketing, and educational materials including audio visual media explaining the brain, autonomic nervous system regulation, and physiology.
  • Our Lady Of The Lake Church
    Director Of Programming
    Our Lady Of The Lake Church Jun 2020 - Present
    Holland, Michigan, United States
    Strategic planning and program oversight for large church with k-8 school. Managed annual planning and budget cycle, department heads, communications, and relationships with key stakeholders.
  • Lane
    Director Of Adult Education
    Lane Jun 2020 - Present
    Holland, Michigan, United States
    During pandemic lockdowns, created a hybrid learning platform for adults and children now serving 1,000 families. Concept development, branding, content creation, recruitment, creative direction.
  • The Image Shoppe
    Lead Brand Strategist
    The Image Shoppe Mar 2016 - Jun 2020
    Grand Rapids, Michigan, United States
    As part of dynamic advertising agency, lead the team in developing strategies for brand definition, narrative, and management. Led mind-mapping and discovery workshops, wrote brand briefs, crafted the brand development manual for design and implementation teams. Clients included retail, B2B, nonprofits, and government entities.
  • Black Lake Studio & Press
    Chief Creative Officer
    Black Lake Studio & Press Nov 2009 - Mar 2016
    Holland, Michigan, United States
    CCO of 12 employee branding and content-creation agency. Led client acquisition, defined brand and narrative strategy, oversaw designers and spearheaded content creation for web, print, and self-publishing platforms.
  • The Spectrum Group
    Vice President Of Marketing And Business Development
    The Spectrum Group Aug 2007 - Nov 2009
    Oklahoma City, Oklahoma, United States
    Brand management, client prospecting, and proposal writing for architectural design firm creating entertainment venues. Created and managed digital and print marketing, industry trade shows. Created professional networks with clients, vendors, and design partners around USA and overseas.
  • Zondervan Publishers
    Senior Director Of Ministry Resources
    Zondervan Publishers Oct 2005 - Aug 2007
    Grand Rapids, Michigan, United States
    Coordinated publishing, distribution, and sales of book and multimedia curriculum products for high-profile and very large churches, ministries, and nonprofit organizations across the USA.
  • The Spectrum Group
    Director Of Sales And Business Development
    The Spectrum Group Jun 2002 - Mar 2005
    Oklahoma City, Oklahoma, United States
    Developed branding and marketing assets for new architectural design firm creating entertainment venues across the USA. Represented firm at industry trade shows, prospected clients, and spearheaded sales process for engineers and principals of the firm.
  • Ikon Office Solutions
    Strategic Account Executive
    Ikon Office Solutions Mar 2001 - Apr 2003
    Grandville, Michigan, United States
    Negotiated and managed deployment of digital content management and printing systems across large distributed networks in corporate environments.
  • Self-Employed
    Management Consultant
    Self-Employed Sep 2000 - Mar 2001
    Holland, Michigan, United States
    Consulted with local community-service nonprofits and businesses on strategic planning, team-building, and project management.
  • Victory Point Ministries
    Senior Pastor
    Victory Point Ministries Jun 1995 - Sep 2000
    Holland, Michigan, United States
    Executive leader of large church with adjacent community-service programs. Managed large staff and network of volunteers. Set vision, developed annual work plans and budgets, supervised department heads. Led multimillion dollar capital campaign and construction on 20-acre campus.
  • Crc Home Missions
    New Church Developer
    Crc Home Missions Jun 1990 - Jun 1995
    Camarillo, California, United States
    Led diverse team to start new ministries in Southern California. Performed demographic research and analysis, recruited and trained team members, located and negotiated for real estate, built programs, managed budgets and legal affairs.

Greg Smith Education Details

Frequently Asked Questions about Greg Smith

What company does Greg Smith work for?

Greg Smith works for Inner Armor

What is Greg Smith's role at the current company?

Greg Smith's current role is Creative Director @ Inner Armor | B2B Medical Technology Brand Development.

What schools did Greg Smith attend?

Greg Smith attended Calvin University, University Of Colorado Boulder.

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