Greg Smith
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Greg Smith Email & Phone Number

Creative Director @ Inner Armor | B2B Medical Technology Brand Development at Inner Armor
Location: Holland, Michigan, United States 12 work roles 2 schools
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Current company
Role
Creative Director @ Inner Armor | B2B Medical Technology Brand Development
Location
Holland, Michigan, United States

Who is Greg Smith? Overview

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Greg Smith is listed as Creative Director @ Inner Armor | B2B Medical Technology Brand Development at Inner Armor, based in Holland, Michigan, United States. AeroLeads shows a matched LinkedIn profile for Greg Smith.

Greg Smith previously worked as Creative Director at Inner Armor and Director of Programming at Our Lady Of The Lake Church. Greg Smith holds Master Of Divinity - Mdiv from Calvin University.

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Inner Armor

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Profile bio

About Greg Smith

I am a Creative Director at Inner Armor, a B2B medical technology company that specializes in applied neuroscience and health education. I have over 35 years of work experience in the fields of marketing, communications, and sales. I am an expert in brand strategy, technical writing, and message development. I oversee the production of high-quality and engaging media that explain the brain, the autonomic nervous system, and the physiology of stress and resilience.In addition to my role at Inner Armor, I also hold leadership positions in two educational organizations. I am the Director of Program Operations at Our Lady of the Lake Church, where I manage the strategic planning and program oversight for a large church with a K-8 school. I am also the Director of Adult Education at LANE, where I created and launched a hybrid learning platform for adults and children during the pandemic lockdowns, now serving over 1,000 families. I am passionate about empowering and inspiring people through education and design, and I value collaboration, innovation, and diversity in my work. I am eager to join a team that shares my vision and mission, and that can benefit from my creative and operational skills and experience.

Current workplace

Greg Smith's current company

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Inner Armor
Inner Armor
Creative Director @ Inner Armor | B2B Medical Technology Brand Development
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12 roles

Greg Smith work experience

A career timeline built from the work history available for this profile.

Creative Director

Current

Grand Rapids Metropolitan Area

As creative director for applied B2B neuroscience company, produce messaging, marketing, and educational materials including audio visual media explaining the brain, autonomic nervous system regulation, and physiology.

Nov 2022 - Present

Director Of Programming

Current
Our Lady Of The Lake Church

Holland, Michigan, United States

Strategic planning and program oversight for large church with k-8 school. Managed annual planning and budget cycle, department heads, communications, and relationships with key stakeholders.

Jun 2020 - Present

Director Of Adult Education

Current
Lane

Holland, Michigan, United States

During pandemic lockdowns, created a hybrid learning platform for adults and children now serving 1,000 families. Concept development, branding, content creation, recruitment, creative direction.

Jun 2020 - Present

Lead Brand Strategist

Grand Rapids, Michigan, United States

As part of dynamic advertising agency, lead the team in developing strategies for brand definition, narrative, and management. Led mind-mapping and discovery workshops, wrote brand briefs, crafted the brand development manual for design and implementation teams. Clients included retail, B2B, nonprofits, and government entities.

Mar 2016 - Jun 2020

Chief Creative Officer

Holland, Michigan, United States

CCO of 12 employee branding and content-creation agency. Led client acquisition, defined brand and narrative strategy, oversaw designers and spearheaded content creation for web, print, and self-publishing platforms.

Nov 2009 - Mar 2016

Vice President Of Marketing And Business Development

The Spectrum Group

Oklahoma City, Oklahoma, United States

Brand management, client prospecting, and proposal writing for architectural design firm creating entertainment venues. Created and managed digital and print marketing, industry trade shows. Created professional networks with clients, vendors, and design partners around USA and overseas.

Aug 2007 - Nov 2009

Senior Director Of Ministry Resources

Grand Rapids, Michigan, United States

Coordinated publishing, distribution, and sales of book and multimedia curriculum products for high-profile and very large churches, ministries, and nonprofit organizations across the USA.

Oct 2005 - Aug 2007

Director Of Sales And Business Development

The Spectrum Group

Oklahoma City, Oklahoma, United States

Developed branding and marketing assets for new architectural design firm creating entertainment venues across the USA. Represented firm at industry trade shows, prospected clients, and spearheaded sales process for engineers and principals of the firm.

Jun 2002 - Mar 2005

Strategic Account Executive

Grandville, Michigan, United States

Negotiated and managed deployment of digital content management and printing systems across large distributed networks in corporate environments.

Mar 2001 - Apr 2003

Management Consultant

Self-Employed

Holland, Michigan, United States

Consulted with local community-service nonprofits and businesses on strategic planning, team-building, and project management.

Sep 2000 - Mar 2001

Senior Pastor

Victory Point Ministries

Holland, Michigan, United States

Executive leader of large church with adjacent community-service programs. Managed large staff and network of volunteers. Set vision, developed annual work plans and budgets, supervised department heads. Led multimillion dollar capital campaign and construction on 20-acre campus.

Jun 1995 - Sep 2000

New Church Developer

Crc Home Missions

Camarillo, California, United States

Led diverse team to start new ministries in Southern California. Performed demographic research and analysis, recruited and trained team members, located and negotiated for real estate, built programs, managed budgets and legal affairs.

Jun 1990 - Jun 1995
2 education records

Greg Smith education

FAQ

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What company does Greg Smith work for?

Greg Smith works for Inner Armor.

What is Greg Smith's role at Inner Armor?

Greg Smith is listed as Creative Director @ Inner Armor | B2B Medical Technology Brand Development at Inner Armor.

Where is Greg Smith based?

Greg Smith is based in Holland, Michigan, United States while working with Inner Armor.

What companies has Greg Smith worked for?

Greg Smith has worked for Inner Armor, Our Lady Of The Lake Church, Lane, The Image Shoppe, and Black Lake Studio & Press.

How can I contact Greg Smith?

You can use AeroLeads to view verified contact signals for Greg Smith at Inner Armor, including work email, phone, and LinkedIn data when available.

What schools did Greg Smith attend?

Greg Smith holds Master Of Divinity - Mdiv from Calvin University.

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