Creative Director
CurrentAs creative director for applied B2B neuroscience company, produce messaging, marketing, and educational materials including audio visual media explaining the brain, autonomic nervous system regulation, and physiology.
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Greg Smith is listed as Creative Director @ Inner Armor | B2B Medical Technology Brand Development at Inner Armor, based in Holland, Michigan, United States. AeroLeads shows a matched LinkedIn profile for Greg Smith.
Greg Smith previously worked as Creative Director at Inner Armor and Director of Programming at Our Lady Of The Lake Church. Greg Smith holds Master Of Divinity - Mdiv from Calvin University.
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I am a Creative Director at Inner Armor, a B2B medical technology company that specializes in applied neuroscience and health education. I have over 35 years of work experience in the fields of marketing, communications, and sales. I am an expert in brand strategy, technical writing, and message development. I oversee the production of high-quality and engaging media that explain the brain, the autonomic nervous system, and the physiology of stress and resilience.In addition to my role at Inner Armor, I also hold leadership positions in two educational organizations. I am the Director of Program Operations at Our Lady of the Lake Church, where I manage the strategic planning and program oversight for a large church with a K-8 school. I am also the Director of Adult Education at LANE, where I created and launched a hybrid learning platform for adults and children during the pandemic lockdowns, now serving over 1,000 families. I am passionate about empowering and inspiring people through education and design, and I value collaboration, innovation, and diversity in my work. I am eager to join a team that shares my vision and mission, and that can benefit from my creative and operational skills and experience.
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Grand Rapids Metropolitan Area
As creative director for applied B2B neuroscience company, produce messaging, marketing, and educational materials including audio visual media explaining the brain, autonomic nervous system regulation, and physiology.
Holland, Michigan, United States
Strategic planning and program oversight for large church with k-8 school. Managed annual planning and budget cycle, department heads, communications, and relationships with key stakeholders.
Holland, Michigan, United States
During pandemic lockdowns, created a hybrid learning platform for adults and children now serving 1,000 families. Concept development, branding, content creation, recruitment, creative direction.
Grand Rapids, Michigan, United States
As part of dynamic advertising agency, lead the team in developing strategies for brand definition, narrative, and management. Led mind-mapping and discovery workshops, wrote brand briefs, crafted the brand development manual for design and implementation teams. Clients included retail, B2B, nonprofits, and government entities.
Holland, Michigan, United States
CCO of 12 employee branding and content-creation agency. Led client acquisition, defined brand and narrative strategy, oversaw designers and spearheaded content creation for web, print, and self-publishing platforms.
Oklahoma City, Oklahoma, United States
Brand management, client prospecting, and proposal writing for architectural design firm creating entertainment venues. Created and managed digital and print marketing, industry trade shows. Created professional networks with clients, vendors, and design partners around USA and overseas.
Grand Rapids, Michigan, United States
Coordinated publishing, distribution, and sales of book and multimedia curriculum products for high-profile and very large churches, ministries, and nonprofit organizations across the USA.
Oklahoma City, Oklahoma, United States
Developed branding and marketing assets for new architectural design firm creating entertainment venues across the USA. Represented firm at industry trade shows, prospected clients, and spearheaded sales process for engineers and principals of the firm.
Grandville, Michigan, United States
Negotiated and managed deployment of digital content management and printing systems across large distributed networks in corporate environments.
Holland, Michigan, United States
Consulted with local community-service nonprofits and businesses on strategic planning, team-building, and project management.
Holland, Michigan, United States
Executive leader of large church with adjacent community-service programs. Managed large staff and network of volunteers. Set vision, developed annual work plans and budgets, supervised department heads. Led multimillion dollar capital campaign and construction on 20-acre campus.
Camarillo, California, United States
Led diverse team to start new ministries in Southern California. Performed demographic research and analysis, recruited and trained team members, located and negotiated for real estate, built programs, managed budgets and legal affairs.
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Greg Smith works for Inner Armor.
Greg Smith is listed as Creative Director @ Inner Armor | B2B Medical Technology Brand Development at Inner Armor.
Greg Smith is based in Holland, Michigan, United States while working with Inner Armor.
Greg Smith has worked for Inner Armor, Our Lady Of The Lake Church, Lane, The Image Shoppe, and Black Lake Studio & Press.
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Greg Smith holds Master Of Divinity - Mdiv from Calvin University.
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