I am an experienced commerce marketing leader who enjoys solving the many challenges in helping brands and retailers win with shoppers. Omnichannel Marketing: My work in architecting and leading annual planning has focused on creating the connectivity from business objectives through strategic budgeting, calendar planning, and channel /retailer prioritization all the way through to final activation. I seek to establish the vision, enroll all direct and cross-functional decision makers and deliver solutions that drive profitable volume. My experience includes customer facing roles, partnership with internal sales leadership, retailer media (display and sponsored search), enterprise incentives management and hands on program execution.Insights and Analytics: I am deeply committed to understanding the ever-evolving consumer journey and optimizing all marketing opportunities on the path to purchase. My work follows the path of insights to action. I have helped build learning plans, led research, and have a demonstrated track record of delivering ROI improvement.Financial & Operations Management: I evaluate challenges and opportunities through both consumer and financial lenses, having had ownership of the monthly and quarterly financial close and forecast processes for the omnichannel budgets of leading national brands. Agency management including scope of work development, negotiation and contracting; vendor contracting at the project and MSA levels; and team processes.Team Leadership: With my direct team members, I strive to lead by example, listen well, inspire professional growth, and empathize sincerely as we navigate the chaotic moments inside and outside of work. When working cross-functionally with my partners in brand marketing, category management, consumer and shopper insights, analytics, media, finance, procurement, and IT, I seek to gather and understand diverse points of view, build trust, and deliver solutions with easily recognizable benefits for all involved. And to help everyone navigate ambiguity, I coach decision making centered on what we know and what we need to do.Industry Sectors: I bring deep experience in the consumer packaged goods food business in addition to hands on work across retail hard lines and soft lines, consumer electronics, hospitality, quick service and casual dining restaurants, alcoholic beverages and automotive. This work has, in turn, given me broad channel experience across Grocery, Mass, Club, Dollar, Drug, Convenience, Military and online Pure Play.