Greg Buck Email & Phone Number

Chicago, Illinois, United States

Chicago, Illinois, United States

In this role I led strategic planning for a team of 23, serving multiple billion dollar brands and leading national retailers. I re-architected the annual planning process by introducing a new strategic budgeting process for retailer media, crafting a new brand brief, delivering curated category and shopper insights and driving greater collaboration with brand marketing leaders. My efforts helped secure a year-over-year budget increase while saving significant manpower expense across internal Tyson and external agency teams.Role included leadership for a team of four with responsibility for omnichannel retail media, analytics, financial reporting, and operations functions. Through July 2023 with closing of Tyson's Chicago office.

Chicago, Illinois, United States

In this multi-faceted role, I helped drive a 34% increase in our team’s total ROI performance. I leveraged my deep industry experience in shopper marketing program design and implementation to significantly improve volume generation and attribution. My work helped to showcase the value of Shopper Marketing investments to marketing and merchandising executives at retailers as well as to leaders inside my own company. Oversaw two direct reports with responsibility for financial analysis and reporting and ROI data management.

Chicago, Illinois

In this leadership role I spearheaded efforts to win a seat at the table for our team at annual joint business planning meetings with retailers. By collaborating effectively with our sales teams, I was able to position the shopper marketing investment as a key element of total Tyson support. Ultimately, we were successful in securing incremental merchandising support and new item acceptances as a result of our integrated proposals. Managed team of five.

Chicago, Illinois

Developed and sold in annual strategic and tactical plans for grocery customers in Western Region, including relationship management with retailer Marketing and Merchandising leads. Team partner to Tyson Retail Sales, Shopper Insights, Category Management and Retail Brand Marketing.

Chicago

Responsible for annual strategic plan development and execution of tactical plans for customers Walmart, Sam's Club, Meijer and Ahold. Accountable for sales and relationship management with retailer marketing and merchandising management. Managed 1 direct report and external agency team.

Chicago, Il

Consumer activation lead for $1B consumer packaged goods meat brand with leading positions in the smoked sausage and lunchmeat categories.Responsible for strategy and execution across all touch points including digital, broadcast, print, consumer promotion, shopper marketing and PR.

Chicago, Il

Responsible for strategic planning through in-field execution for the digital marketing, promotions and event marketing for the Hillshire Farm, Ball Park and Sara Lee brands

Downers Grove, Illinois, United States

Chicago, Il