Personally helping you to create productive, safer, and cleaner manufacturing plants.Cherry's Industrial Equipment started out in the pallet inverting business, but more importantly, in the problem-solving business—the attribute that we feel makes Cherry's different than all the rest. Sure, we can sell you a pallet, or a pallet inverter, but if you're not sure what you need, we'll team up with you to find the right answer.As Cherry's grew we found ourselves solving more pallet-related issues than just inverting pallets. As we gained experience, Cherry's developed solutions to issues of repetitive motion, back strain, fatigue, wrist injuries, strained muscles and subsequent workmen's compensation claims and lost man-hours.Twenty-nine years later we have managed to turn the pallet inverter into a “must have” for material handlers. Our Inverters touch products everyday from Campbell “Soup” to Paramount “Nuts”. Pharmaceuticals, frozen foods, pet foods, snack, bakery, and grocery products ingredients are usually inverted at some point in the manufacturing process and transferred to a clean pallet.Today we design, engineer, manufacture and distribute (7) stock models, (15) Made-to-order models and custom engineered models to turn any load size, shape or weight.Cherry's office and warehouse is located at 600 Morse Ave. Elk Grove Village, Illinois, where we house our own inventory of equipment, a parts department, and our sales offices and show room.Visit our web site at www.material-handling.com SpecialtiesPallet Inverters, Robotics, Ergonomic Lift Tables, Freezer Spacers, Plastic Pallets, Pallet Dispensers, Pallet Washers, Stretch Wrappers.

Accountable for sales revenue targets and profit margin growth of 30% within a six state territory; maintained ongoing relationships with established clients.Successful implementation of new product launches; aggressively meeting all sales quotas and profit margin targets.Assisted in the company acquisition transition of the BKA Photo Group by meeting all clients ordering and fulfillment needs.

Successfully met all sales budgets year on year by 120%, maintained profit margins at 35% in a 11 state territory client dealer base.Completed all new product sales demonstrations to business owners which developed into a territory wide 20% sales increase within the new product category.Interfaced with and assisted product management in the selection of new product development to ensure quality and complete customer satisfaction.Creatively assisted the company marketing direction, sales meetings, and catalog development, and successfully met client sales needs at trade shows.Increased multiple product categories sales up to 50%.

Developed and successfully executed customer sales programs, and new business development in a $60 million multi state territory. Recruited, trained, motivated, mentored, and directed a group of 30 sales professionals in local and state government bidding, contract negotiations, pricing structures and new product launches.Effectively used varied sales techniques to reach diverse clientele channels.Key participant in reorganizing and streamlining sales efforts through catalogs and eight retail locations in the U.S..

Directed the production of key sales, marketing, advertising and promotional material to support direct campaigns, flyers and brochures for worldwide distribution.Led the creative team with assembling, producing and distributing a 220 pg. fully comprehensive product catalog to targeted market segments.Key liaison with foreign sister manufacturing companies and facilitated new product development with U.S. dramatic sales growth domination.Directed market research efforts and competitive sales analysis to introduce a dynamic approach to retail sales floor success.

Identified and quantified customer base in an effort to begin market segmentation process, improve supplier relations, and manage major account activity to increase customer sales and loyalty retention.Oversaw the creation and updating of a complete commercial catalog, quarterly sales flyers and related marketing material.Directed the company’s participation in national trade shows and other industry related events.

Directed a team of 16 outside and inside sales associates in new business development, vendor contact, staff technical training and sales budgeting for this 10 million dollar division.Ranked as “Employee of the Year” Introduced a customer quality assurance program, resulting in $4million in annual sales.

Professional photographic equipment sales,managed mail order division and distribution warehouse.