Greg Larsen Email & Phone Number

Auckland, Nz

Auckland, New Zealand

ACEV, Auckland's premier electric and hybrid vehicle dealership. Our mission is to promote sustainable transportation solutions and guide you on your journey towards electric freedom. As a specialised EV/hybrid dealership, we offer a diverse selection of top-quality imported EV/ hybrid vehicles, ensuring access to the latest and most innovative models available. www.acev.co.nz

Auckland, New Zealand

In our years of working with our clients/partners, we are yet to meet anyone who was waiting for a stranger to turn up with a list of action points. We know that New Zealand SME's are not stupid or incompetent; many just seek an extra pair of ears, eyes and hands to move the business forward. The work we do is sometimes with those that are 'struggling', maybe not performing at quite where they wanted to be and we also work with those that want to accelerate their current position and realise greater levels of growth.We work with businesses and individuals that cover all stages of the evolution curve. Some are nurturing ideas and, at the other end, seeking a plan to exit to do something else. Our experience and knowledge base ensures that either we can support you with the business fundamentals (Finance, Governance, Planning and Strategy, Sales & Marketing, People and Leadership) or we'll introduce you to like-minded people within our networkWe would kick ourselves if what we delivered to our clients were just words. The roll out of Rhetoric and process. The one size fits all and a cookie cutter approach. We call this Blah.We are owners, just like you and stare into/grapple with many of the same challenges. We have enjoyed success and also our fair share of where it didn’t work (yeah, it’s called failure). We did the ‘hard yards’ to tick the academic boxes as well but at the heart of it, what we do, is about transparent relationships and delivery.Immersion Group was formed because we are like minded and singularly focused on understanding a business and creating a relationship where the conversations are beneficial and achievements are real. Not just words.Want to talk non blah? Let's grab a coffee and see if we're a good fit.

Business Consultancy and Advisory Business - Over 25 years’ experience owning and leading multi industry companies to national and international sales growth, through customer centric values, building upon technology, strategic brand positioning and internal financial and operational excellence. My roles have included business owner, CEO, CFO and COO positions. I also have a Masters Degree in business from Otago University.Leadership – Proven ability to guide teams by creating a clear vision and articulated strategy that creates a sense of ownership through team members, while creating a culture around brand values.Strategic Thinking – Experienced in strategic thinking. Considers the wider aspects of implementation and delivery, and translates into operational reality through business improvement initiatives and planning that achieves results. This is across the entire business life cycle while being nimble enough to ensure business thrives in uncertain times.Financial Management – Highly experienced in the preparation and utilisation of financial information to enhance business performance and build sustainable business and financial models.Relationships – Proven experience in building beneficial long term relationships with stakeholders to cement strategic customer partnerships while having empathy with business owners.Business Acumen – Highly experienced in evaluating key market drivers and identifying competitive advantages and an astute awareness for opportunities. Vast experience establishing start-ups and taking the proposition to market with outstanding results.

Auckland, New Zealand

Purpose:To develop a start-up business Le Tissier Eyewear based on the channel to market and point of difference researched for my Master’s thesis.Achievements:Successfully established a company that has a unique offering within a non-competitive space. Rapid growth of 30 per cent year on year through relationship building within the industry and a customer centric model to satisfy a genuine need. This is through selling the need and service rather than the product. Established multi-channel to market strategies.SME award winning for innovative business plan. I have now sold the company.

Auckland, New Zealand

As an Advantage Advisor, my philosophy is to be honest, objective and have no pre-conceived agenda. I do not use a ‘cookie cutter’ approach. I treat each situation uniquely, tailoring my services and fee structure to meet each client's specific need. You don't come to me, I come to you and become part of your team. The Advantage approach is to sit down, talk to you and take time to learn about your business. We then tailor our programme around your unique business needs and guide through the changes needed. You are not left on your own.We believe in complete honesty with our clients. Not only do we address the positive aspects but we confront the ‘hard stuff’. Its not just about the numbers, its the story behind the numbers. I have been and currently are a business owner involved in many industry start up's that have been very successful. I am very proud of my track record. I have also had sleepless nights worried about how to pay the staff at the end of the week. While business can be pragmatic it is also emotional. I build everything around TRUST and being able to have empathy while being a partner in your business success.I have the knack of listening to a companies engine and hearing what is required to help it.

Auckland, New Zealand

Purpose:Established start-up business with a business partner in a market where a niche offering would gain traction.Achievements:Successfully trading profitably for ten years.Reengineered the business model to enable second wave of growth.Enhanced the proposition to market by developing the company into a web based entity.SEO marketing strategies.

Auckland, New Zealand

Scope:Manage all multi-site financial, logistics, procurement, warehouses, HR, IT, OSH and MAF requirementsPrepare all financial and strategy documentationPrepare and present monthly board reportingLead sales/pricing/marketing/ product launching strategiesAccount Director for major New Zealand retail chain Achievements:Increased New Zealand turnover by 34.3 per centIncreased stock turn by 68 per centImplementation of enhanced reporting, measurement and strategy preparation which improved sales visibility and strategic management for all stakeholders.Operational improvement projects (EDI, CRM, procurement, barcoding, website/SEO) which resulted in a 15 per cent reduction in operating costs through an SOP program.Inventory management improvement of 20 per cent through warehouse re-engineering.Project managed the business relocation and set up of a new warehouse within budget and met all legal, council and compliance issues. 25 per cent EBITDA increase in Australia due to eliminating non profitable channels to market

Auckland, New Zealand

Scope:Responsible for all staff, financial governance, operations and marketing of the secretariatCommercialisation of the eleven member associations – training, coaching and presentationsRepresent OFC/FIFA within the Pacific rimAchievements:Created a business culture away from political interference which resulted in a decrease of staff turnover by 50 per cent and created high performing and engaging teams that lead to several staff being retained by FIFA and relocating to Zurich.Implemented the FIFA professionalism program across the South Pacific resulting in eleven member associations receiving additional funding from FIFA. This includes creating a Football Management Manual (similar to ISO) resulting in the commercialisation of each member association to target self-funding. This also resulted in OFC being the first confederation in the world to be awarded with this honour.Preparation and implementation of multi-million dollar infrastructure projects through the FIFA Home of Football program resulting in $30m being invested within the Pacific.

Auckland, New Zealand And Lautoka, Fiji

Scope:Develop, grow and manage markets in New Zealand, Australia, Pacific Islands and the USAProvide leadership for 80 staff and up to 150 during seasonal manufacturingFull responsibility for obtaining financial returns for shareholdersStrong multi-channel sales focused roleAchievements:Created manufacturing efficiencies (including labour) and channels to market that resulted in receiving several Fiji Export Council - Export and Productivity awards.Remodelled the business to increase the product quality offering and market penetration by establishing and moved manufacturing from Fiji to a China based entity resulting in a 45 per cent increase in margin.Increased International sales by establishing and growing the USA market through unique channel to market. Resulting in an increase in international sales of 30 per cent. Process improvement resulting in a 22 per cent decrease on operating costs.

Auckland, New Zealand

Nz Division, Hamilton, New Zealand

Master Of Entrepreneurship - Mentr, Business Administration And Management, General, Distinction

Member, Business Administration And Management, General

The Institute of Directors is New Zealand’s professional body for the governance community.

Associate Chartered Accountant (Part Completed) - Aca, Accounting And Business/Management

New Zealand Diploma In Business - Nz Dip. Bus., Business Administration And Management, General

Nzim Diploma In Management - Dip. Mgt., Business Administration And Management, General

Diploma In Marketing - Dip. Mktg, Marketing