Solutions Partner
CurrentThe Demand Gen Solutions Partner is an overlay position with Forrester’s frontline account managers who sell to tech vendor customers, like Microsoft, Google, AWS, IBM, Apple. In my role as a Solutions Partner, I:- help to scope engagements spanning Forrester’s suite of demand gen offerings, including primary research and content marketing consulting;- work with both our frontline sellers as well as our consultants, analysts, and sales leaders to assemble the most impactful engagements aligned to our customers’ business outcome requirements;- consult with Forrester customers on how to activate the resulting deliverables to drive global marketing requirements, seller and partner enablement, and go-to-market strategic planning;- regularly build and lead high-value client-facing sales presentations with senior-level audiences. My position requires distilling complex requirements into online approach presentations that include visuals, written summaries, and ultimately a statement of work.