Gregory Johnston Email & Phone Number

Miami Beach, Florida, United States

Miami Beach, Florida, United States

Miami Beach, Fl

o Directed all marketing strategy and activities for 120 + shows at 10 different venues throughout FL; booked by Live Nation C&T. Generating over $500k in company profit annually. o o Venues included: Revolution Live, Jannus Live, The Ritz Ybor, Hard Rock Orlando, Ruth Eckerd Hall, Barbara B Mann Performing Arts Hall, Florida Theatre, The Orpheum, State Theatre, Mavericks Liveo Oversaw all outbound email communications including design and targeting. o Lead, coached, and collaborated with marketing staff at each venue to execute strategy and to drive ticket sales. o Liaison to agency and artist management for all marketing efforts.• Fillmore Miami Beach at the Jackie Gleason Theatero Responsible for all show and branded marketing at the Fillmore Miami Beach. Drove ticket sales to achieve a record-breaking year in 2016. The venue’s best to date generating $4.8 million in ticket revenue and $1.8 million in contribution margin.o Direct all marketing strategy, planning, and execution.o Create, test, and maintain all digital marketing efforts including SEM, Display, Social and Video adso Direct all social media strategy.o Created, planned and launched venue branding campaigns to drive awareness of concert calendar and increase ticket sales. o Venue representative and connection point for local press and the South Florida community. o Consulted with promoters who rent the Fillmore.

• Marketing ManagerPlanned and executed all marketing for over thirty concerts and festivals. Including the Big Guava and Coastline Festivals. o Venue capacities ranging from 3,000 to 20,000.o Boutique Amphitheaters, Arenas, & Large Amphitheaterso Notable concerts – Maroon 5, Basslights (Pretty Lights + Bassnectar) Miley Cyrus, Kaskade, The Weeknd, FUN., Imagine Dragons, Heart.o Planned and allocated budgets up to $150,000.o Negotiated and purchased, digital, mobile, social, search, tv, radio, and outdoor media.o Developed promotional partnerships with third party businesses including Harley Davidson, Urban Outfitters, and Redbull. o Created and maintained relationships with local influencers, promoters and vendors.• Social Media ManagerOperated, curated, and analyzed all social media for Live Nation Florida.o Maintained and managed content for up to 9 channels simultaneously.o Instagram, Twitter, Facebook, & Tumblr.o Created, targeted, and scheduled all email marketing.o Managed all fan relations and communication.o Activated and promoted all social contesting.• Lead Digital MarketerLead Digital Buyer for Live Nation Floridao Placed, maintained, and optimized all Google Adwords campaigns including search, display, and video ads.o Placed, maintained, and optimized all Facebook advertising including CPM and CPC ads. o Increased Facebook ad dollar efficiency by 20%o Trained senior marketing staff on the use of Facebook Ads and Google Adwords. • Big Guava Music Festivalo Led creative direction for all design and branding of the Big Guava Music Festivalo Copywriter/ Curator for TV and radio creative.o Lead Digital Marketer for entire campaign. (50k in digital ad dollars)

• Managed, purchased, and billed all print media for multiple automotive clients nationwide.• Conducted research for new business pitch presentations.• Pulled and analyzed data for Market DMA’s, Citizen Demographics, Competition, Sales, and Geography.• Created, organized, and edited spreadsheets for data presentation.• Created and edited all new business decks for client pitching.• Established and maintained vendor contacts in multiple markets nationwide.• Planned and placed advertising campaigns for White Castle Systems Inc into agency ordering program EAS.Met with Assistant Media Director to establish priorities for the day/week. Communicated with Account Services staff for any updates or changes to print campaigns for automotive clients. Monitored email correspondence between Automotive/ White Castle team members. Used agency research tools to pull qualitative data for designated market areas to include in new business decks. Attended any vendor presentations scheduled. Maintained contact with media vendors nationwide to assure campaign execution.

• Managed all Social Media to drive sales and awareness of upcoming performances and events.• Used Social Media creatively to bring new ways of marketing Live Nation concerts.• Managed email CRM to communicate with and update the Live Nation Fan Base.• Targeted multiple demographics and established cross-promotional opportunities.• Facilitated the purchase of media for Live Nation concerts.• Collected and organized invoices for all purchased media.• Conducted grassroots marketing campaign for 311 Pow Wow Festival, Jay Z & Kanye West –“Watch The Throne Tour”.Met and discussed, with Market Managers on new innovative ways to market and promote Live Nation concerts. Reached out to local industry and online tastemakers to create cross-promotional opportunities for both parties. Performed daily duties of social media presence, invoice reconciliation, and media purchasing.